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Daily Dozen Doughnut Company

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Daily Dozen Doughnut Company
Photograph of a stall with a display case at a market
The Daily Dozen Doughnut Company stall at Pike Place Market (2022)
Restaurant information
Established1978 (1978)
Current owner(s)Barbara Elza
Previous owner(s)Todd Collins
Street address93 Pike Street
CitySeattle, Washington, U.S.
Coordinates47°36′31″N 122°20′25″W / 47.6087°N 122.3403°W / 47.6087; -122.3403Coordinates: 47°36′31″N 122°20′25″W / 47.6087°N 122.3403°W / 47.6087; -122.3403
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Daily Dozen Doughnut Company is a doughnut shop at Seattle's Pike Place Market, in the U.S. state of Washington. Established by two sisters in 1978, the stall in the Economy Market features a "Donut Robot", and is widely known for its hot, freshly made bite-sized doughnuts that are served in a paper bag. The business has been operated by Barbara Elza since c. 1989. Daily Dozen has garnered a generally positive reception and has been favorably included in several overviews of Seattle's best doughnuts.

Description

Daily Dozen serves small doughnuts from a stall in the Economy Market building at Pike Place Market in Seattle's Central Waterfront district.[1] Varieties have included plain, cinnamon, sugar, maple bacon,[2] and chocolate with sprinkles,[3] as well as seasonal specials.[4] The doughnuts are typically doughnut holes, about the size of ping-pong balls, sold warm.[5] Fodor's says Daily Dozen offers "adorable, made-while-you-watch minidoughnuts dusted in powdered sugar".[6] The business's slogan is "Be a winner, have doughnuts for dinner".[7]

An automated Belshaw Brothers Mark II machine[8][9] invented in the 1930s called the "Donut Robot"[10][11] creates doughnuts in rows of four.[12] Described by the Chicago Tribune as a "mesmerizing contraption that plops rings of batter into oil", it sends the batter "down the oil river like the Jungle Cruise at Disneyland", and eventually flips the doughnuts "golden and bulbous onto cooling racks."[13] Store staff will mix the doughnuts and their toppings together on the spot, shaking them in paper bags, and often tossing them in the air and catching them for added showmanship.[14] Tourists often point their cameras through the glass,[13] and children can sometimes be seen crowding around the stall to watch.[12][15] The shop is cash-only.[16][17]

History

Daily Dozen was established by two sisters in 1978.[17] The business is now owned by Barbara Elza, who has operated the shop since c. 1989.[10][18][19] Previously, the business was owned by Todd Collins.[20]

In 1997, the shop was processing 16 kilograms (approximately 35 pounds) of flour daily.[21] In 2007, Gemma Alexander of ParentMap said the shop sold 40,000 doughnuts in a single day.[22] The business sells approximately 20,000 doughnuts per day on average.[23]

File:Daily Dozen Doughnut Company.JPG
A rainbow flag and other colorful decorations displayed at the stall

In June 2009, Elza put up a rainbow flag behind the Daily Dozen counter for Pride Month, and received a call from her landlord a week later, asking her to take it down. The dispute was soon covered by The Stranger, and the Pike Place Market Preservation and Development Authority (PDA) was flooded with angry phone calls. Elza presented her case to the PDA and the Pike Place Market Historical Commission, and was given permission to display the flag each year in June. However, in July 2012, she decided to leave the flag up indefinitely, triggering further discussions with the authority.[19][24]

In April 2012, the shop applied to expand into an adjacent space, formerly rented by a dried-fruit company. The shop owners aimed to expand the business into selling quick breads, hand-held potpies, cider, and coffee.[25] In July 2012, The Seattle Times noted that Daily Dozen did more than half of its business with locals rather than tourists.[26] In 2020, during the COVID-19 pandemic, the business received Paycheck Protection Program funding from the Small Business Administration, retaining seven employees.[27] In 2022, to commemorate Pike Place Market's 115th anniversary, the business gave free doughnuts and beverages to the first 115 guests on August 17.[28]

In 2012, the business inspired entrepreneurs to open Beavers Coffee + Donuts, a food truck in Chicago, Illinois. The food truck also makes use of a "doughnut robot" machine to cook the doughnuts.[29]

Reception

Books

Photograph of doughnuts in a paper bag
Paper bag of a dozen assorted doughnuts, 2022

Jess Thomson's book Pike Place Market Recipes (2012) says Daily Dozen makes doughnuts "to the pure thrill of kids and adults alike".[30] In The Donut: History, Recipes, and Lore from Boston to Berlin (2014), Michael Krondl said Daily Dozen "serves the freshest donuts you may ever buy", but also decided that they were "a little overhyped...after eating a half dozen of the plain and three or four of the bacon-topped variety".[8] In her book Food Lovers' Guide to Seattle (2015), American food writer Laurie Wolf wrote, "A doughnut shop that has been around for over 20 years and still has a line almost all day long, the charm of this place is in its simplicity: fresh, hot mini doughnuts, served in a brown paper bag, heating the roof of your mouth on a chilly day, the aroma taunting you as you wait in line."[31]

The doughnuts are said to be good enough to merit inclusion in your bucket list. In 100 Things to Do in Seattle Before You Die (2015), Athima Chansanchai said the doughnuts are "fun-sized, so go crazy with at least a half dozen" and recommended, "Better yet, make it a dozen, because when they're made in front of you, self-deprivation loses. And, they're cheap!"[32] Ed Levine of Serious Eats notes that the fact that the mini doughnuts are "actually plucked from the Donut Robot II conveyer belt" may mean they have "a little more oil, but we won't complain".[11]

Magazines and news outlets

In 2006, Seattle Weekly selected Daily Dozen for the "best place to pack on the pounds at a moment's notice" and said:

The hot, freshly made little gems are so deceptively nonthreatening and bite-sized that you tend to eat them like popcorn, which, in the ugly real world, can be the cause of a disturbing revelation when you look down into your paper bag and realize you've mowed your way through 12 doughnuts without so much as a burp. Powdered, chocolate-iced, sprinkled, or—our favorite—plain and golden, the goodies are a steal at a couple of bucks per dozen. But don't say we didn't warn you.[33]

Hsiao-Ching Chou of the Seattle Post-Intelligencer included Daily Dozen in a 2006 overview of "can't miss bites" and recommended, "Make sure to bring a friend or you might consume the whole bag."[34] The newspaper's Lynsi Burton included Daily Dozen in 2016 and 2018 overviews of the city's best doughnuts.[15][35] The Seattle Post-Intelligencer included the doughnuts in a 2021 list of 26 "iconic Seattle bites".[36] Stuart Eskenazi of The Seattle Times included Daily Dozen in a 2007 overview of "favorites for kids" at Pike Place Market.[37]

In 2008, Bon Appétit's Diane Chang wrote, "Enter Pike Place Market and you'll instantly be hit with the mouthwatering aroma of freshly fried batter... Their recipe hasn't changed for almost 20 years — nor have their lines gotten any shorter."[38] Daily Dozen was not listed in Andrew Knowlton's 2010 overview of "America's best donuts" for Bon Appétit, but was subsequently included in his follow-up list of reader recommendations.[39] In 2013, KOMO-TV's Lindsay Cohen described the shop as "a Pike Place Market mainstay for nearly 30 years".[40] Daily Dozen topped KSTW's 2018 list of Seattle's top five doughnut shops.[41] Allecia Vermillion of the Seattle Metropolitan included the business in a 2022 overview of the city's best doughnuts.[42]

Guides and review websites

Photograph of a food menu display
Menu display, 2022

The Daily Meal included the business in 2010 and 2012 lists of the best donut shops in the United States.[43][44] The 2016–17 edition of Japanese guidebook Amerika Nishi-kaigan (West Coast U.S.A.) recommended the "famous" Daily Dozen Doughnuts as a "must", describing them as old-fashioned and simple.[45]

Thrillist says, "Perfectly fried-up and crispy, the mini donuts at Daily Dozen are a famous staple of Pike Place Market and ensure you'll be anything but mini after you've made them part of your morning routine."[46] Kristin Hunt included the business in the website's 2015 list of the best doughnut shops in each U.S. state.[47] In Thrillist's 2016 list of Seattle's best doughnut shops, the website said Daily Dozen's doughnuts are "served almost immediately, still hot and deliciously greasy" and "are so good you'll want at least... wait for it... a dozen!"[3] Naomi Tomky also included the business in Thrillist's 2016 list of the 50 "best things to eat and drink" at Pike Place Market.[48]

In Eater's 2019 overview of "the greatest places to eat in Seattle's greatest tourist trap", Lesley Balla said, "Sharing a brown paper bag of sprinkle-topped or powdered sugar doughnuts with someone is cool, especially if the doughnuts are hot."[1] In 2020, during the COVID-19 pandemic, Eater Seattle included Daily Dozen in a list of "where to get some delightful doughnuts for takeout" in the Seattle metropolitan area.[49] In 2022, the website's Mark Van Streefkerk included Daily Dozen in a list of "delightful" doughnuts in the area.[4]

See also

References

  1. 1.0 1.1 Balla, Lesley (2019-06-05). "The Culinary Wonders of Seattle's Pike Place Market". Eater. Vox Media. Archived from the original on 2021-11-12. Retrieved 2022-10-26. Unknown parameter |url-status= ignored (help)
  2. Collins, Simon (2019-10-22). "Market research". The West Australian. Seven West Media. ISSN 0312-6323. Archived from the original on 2022-12-15. Retrieved 2022-12-15. Unknown parameter |url-status= ignored (help)
  3. 3.0 3.1 "Seattle's Best Donut Shops". Thrillist. Vox Media. Retrieved 2022-10-22.
  4. 4.0 4.1 Van Streefkerk, Mark (2016-02-15). "Delightful Doughnuts in the Seattle Area". Eater Seattle. Vox Media. Retrieved 2022-10-22.
  5. Medovoy, George (October 9, 2008). "To market, to market... - Seattle's Pike Place prides itself on being the 'real thing' for crowds of shoppers". The Davis Enterprise. Archived from the original on January 11, 2023. Retrieved December 13, 2022. Unknown parameter |url-status= ignored (help)
  6. Fodor's Seattle. Fodor's Travel. 2017-07-25. ISBN 978-0-14-754683-8. Search this book on
  7. Kossen, Bill (October 14, 2001). "A warm welcome for one red-hot treat: Local stores not worried by doughnut chain's debut". The Seattle Times. Ask Barbara Elza. She has run the tiny Daily Dozen Doughnut (slogan: "Be a winner, have doughnuts for dinner") in the Pike Place Market for 13 years.
  8. 8.0 8.1 Krondl, Michael (2014). The donut: history, recipes, and lore from Boston to Berlin (1st ed.). Chicago, Illinois: Chicago Review Press. pp. X, 72. ISBN 978-1-61374-673-8. OCLC 879372163. Archived from the original on 2023-01-11. Retrieved 2022-11-17. Unknown parameter |url-status= ignored (help) Search this book on
  9. Chou, Hsiao-Ching (July 31, 2002). "Deep-Fried Memories - Handmade Doughnuts Are Reinders of Simpler Days". Seattle Post-Intelligencer. p. D1. Archived from the original on January 11, 2023. Retrieved December 13, 2022. Unknown parameter |url-status= ignored (help)
  10. 10.0 10.1 Chynoweth, Kate (2004-09-22). "Hole-y-grail". Sunset. ISSN 0039-5404. Archived from the original on 2022-10-22. Retrieved 2022-10-22. Unknown parameter |url-status= ignored (help)
  11. 11.0 11.1 Levine, Ed (2011-11-01). Serious Eats: A Comprehensive Guide to Making and Eating Delicious Food Wherever You Are. Potter/TenSpeed/Harmony. ISBN 978-0-307-95331-5. Search this book on
  12. 12.0 12.1 Polak, Monique; Shenker, Michael (September 16, 1997). "A market full of fresh experiences". Vancouver Sun. Retrieved 2022-11-02 – via Newspapers.com.
  13. 13.0 13.1 Pang, Kevin (August 4, 2013). "The heart of Seattle: Pike Place Market brims with good food options". Chicago Tribune. p. 8. Archived from the original on 2022-12-10. Retrieved 2022-12-10 – via Newspapers.com. Unknown parameter |url-status= ignored (help)
  14. "Don't Delay--Buy Doughnuts". The Seattle Examiner. July 26, 2010. Archived from the original on January 11, 2023. Retrieved December 13, 2022. Unknown parameter |url-status= ignored (help)
  15. 15.0 15.1 Burton, Lynsi (2016-04-11). "Seattle's best doughnuts". Seattle Post-Intelligencer. Hearst Communications. ISSN 0745-970X. OCLC 3734418. Archived from the original on 2022-10-22. Retrieved 2022-10-22. Unknown parameter |url-status= ignored (help)
  16. Seattle Food Crawls: Touring the Neighborhoods One Bite & Libation at a Time. Rowman & Littlefield. 2019-05-01. ISBN 978-1-4930-3885-5. Archived from the original on 2022-12-19. Retrieved 2022-12-19. Unknown parameter |url-status= ignored (help) Search this book on
  17. 17.0 17.1 "Non-sleepless in Seattle: A mellow, cultured, foodie destination". The Irish Times. Archived from the original on December 19, 2022. Retrieved December 19, 2022. Unknown parameter |url-status= ignored (help)
  18. Muldoon, Katy (August 18, 2007). "To market, to market". The Oregonian. Advance Publications. p. B01 August 18, 2007. ISSN 8750-1317.
  19. 19.0 19.1 Whitely, James (October 26, 2012). "Our flag at the Market: Doughnut vendor ruffles feathers displaying pride banner". Seattle Gay News. Archived from the original on 2022-11-02. Retrieved 2022-11-02 – via Newspapers.com. Unknown parameter |url-status= ignored (help)
  20. Susskind, Jonathan (July 31, 1991). "Seattle Pair's Espresso Gets Hotter In N.Y." Seattle Post-Intelligencer. Archived from the original on January 11, 2023. Retrieved December 13, 2022. Collins, 27, a graduate of Roosevelt High and the University of Washington, owned Daily Dozen Doughnuts in the Pike Place Market. Unknown parameter |url-status= ignored (help)
  21. Polak, Monique; Shenker, Michael (August 16, 1997). "Pike Market merchants have theatrical flair: Much to the delight of Seattle shoppers". The Gazette. Montreal, Quebec. p. H6. Archived from the original on December 15, 2022. Retrieved December 15, 2022. Originally the stable for farmers' horses, the Economy Market Building earned its name because it was the discount or day-old section of the market. Today, it's home to such venerable establishments as the Daily Dozen Doughnut Co., where owner Barbara Elza processes 35 pounds (16 kg) of flour daily in her doughnut robot. Children crowd round Elza's booth to watch as the tiny doughnuts travel along an oily road in rows of four before plopping down at their destination - a tin display plate. Unknown parameter |url-status= ignored (help)
  22. Alexander, Gemma (June 1, 2017). "Prepare for a New Pike Place This Summer". ParentMap. Archived from the original on 2022-12-15. Retrieved 2022-12-15. Unknown parameter |url-status= ignored (help)
  23. "Washington and Oregon offer everything you could want and more in the US's Northwest". Irish Examiner. August 27, 2016. As the oldest continuously open farmers market in the US and home to more than 200 stall operators, the market is the epicentre of the Seattle food scene and attracts 10 million visitors per year, or more than 20,000 a day on average. The market's Daily Dozen Doughnut Company sells about as many doughnuts each day.
  24. Brown, Alexander P. (June 29, 2004). "No Pride at Pike Place Market". The Stranger. Archived from the original on 2022-12-15. Retrieved 2022-12-15. Unknown parameter |url-status= ignored (help)
  25. "Longtime Pike Place Market restaurant to close". Seattle Post-Intelligencer. April 16, 2012. Archived from the original on January 11, 2023. Retrieved December 13, 2022. Unknown parameter |url-status= ignored (help)
  26. Denn, Rebekah (July 10, 2012). "Five things you didn't know about Pike Place Market (and a cookbook!)". The Seattle Times. Archived from the original on 2022-11-04. Retrieved 2022-12-12. Unknown parameter |url-status= ignored (help)
  27. Giegerich, Andy (July 7, 2020). "Here are the Washington companies approved for at least $5M in PPP loans". Puget Sound Business Journal. Archived from the original on January 11, 2023. Retrieved December 19, 2022. Unknown parameter |url-status= ignored (help)
  28. Baume, Matt (2022-08-15). "Happy 115th Birthday to Pike Place! Here's a Doughnut". The Stranger. ISSN 1935-9004. Archived from the original on 2022-10-22. Retrieved 2022-10-22. Unknown parameter |url-status= ignored (help)
  29. Pang, Kevin (February 16, 2012). "Eat this!". Chicago Tribune. ProQuest 921564217. Retrieved December 13, 2022.
  30. Thomson, Jess (2012-05-08). Pike Place Market Recipes: 130 Delicious Ways to Bring Home Seattle's Famous Market. Sasquatch Books. ISBN 978-1-57061-799-7. Archived from the original on 2022-12-27. Retrieved 2022-10-30. Unknown parameter |url-status= ignored (help) Search this book on
  31. Wolf, Laurie (2015-01-20). Food Lovers' Guide to® Seattle: The Best Restaurants, Markets & Local Culinary Offerings. Rowman & Littlefield. ISBN 978-1-4930-1662-4. Archived from the original on 2022-12-14. Retrieved 2022-10-30. Unknown parameter |url-status= ignored (help) Search this book on
  32. Chansanchai, Athima (2015-01-29). 100 Things to Do in Seattle Before You Die. Reedy Press LLC. ISBN 978-1-935806-91-2. Archived from the original on 2022-12-27. Retrieved 2022-10-30. Unknown parameter |url-status= ignored (help) Search this book on
  33. "Best Cholesterol Fix: What's the most fat-filled, calorie-laden, artery-busting food in the world?". Seattle Weekly. Sound Publishing. 2006-10-09. ISSN 0898-0845. OCLC 17527271. Archived from the original on 2022-10-26. Retrieved 2022-10-26. Unknown parameter |url-status= ignored (help)
  34. Chou, Hsiao-Ching (March 29, 2006). "You Gotta Try This Bite-Size Seattle Experiences That No Lover of Tasty Treats Should Miss". Seattle Post-Intelligencer. p. C1.
  35. Burton, Lynsi (2018-06-01). "Happy national doughnut day! Here are Seattle's best". Seattle Post-Intelligencer. Archived from the original on 2022-12-19. Retrieved 2022-12-19. Unknown parameter |url-status= ignored (help)
  36. "Have you tried all 26 of these iconic Seattle bites?". Seattle Post-Intelligencer. 2021-12-20. Archived from the original on 2022-07-17. Retrieved 2022-10-22. Unknown parameter |url-status= ignored (help)
  37. Eskenazi, Stuart (July 23, 2007). "High on sugar & silly string, loose at the market; Pike Place at 100 - My Market: "The Kids"". The Seattle Times. p. A1.
  38. Chang, Diane (October 2008). "Local Flavor". Bon Appétit.
  39. Knowlton, Andrew (2010-03-12). "America's Best Donuts, Part 2". Bon Appétit. Condé Nast. ISSN 0006-6990. Archived from the original on 2022-10-26. Retrieved 2022-10-26. Unknown parameter |url-status= ignored (help)
  40. Cohen, Lindsay (2013-02-06). "Report: Microsoft, Boeing stash money offshore to dodge tax bills". KOMO-TV. Archived from the original on 2022-10-26. Retrieved 2022-10-26. Unknown parameter |url-status= ignored (help)
  41. "Sweet Treats: Check Out The Top 5 Doughnut Shops In Seattle". KSTW. 2018-05-08. Archived from the original on 2022-10-27. Retrieved 2022-11-03. Unknown parameter |url-status= ignored (help)
  42. "Behold, the Best Doughnuts in Seattle". Seattle Metropolitan. Archived from the original on 2022-11-29. Retrieved 2022-12-19. Unknown parameter |url-status= ignored (help)
  43. Bovino, Arthur (2010-11-30). "Best Donut Shops Roundup". The Daily Meal. Archived from the original on 2022-12-19. Retrieved 2022-12-19. Unknown parameter |url-status= ignored (help)
  44. "America's Best Donuts Slideshow". The Daily Meal. 2012-05-30. Archived from the original on 2022-12-19. Retrieved 2022-12-19. Unknown parameter |url-status= ignored (help)
  45. アメリカ西海岸 [West Coast U.S.A.] (in Japanese) (2016–17 ed.). Tōkyō: Daiyamondo·Biggu-sha. 2015. p. 343. ISBN 9784478048030.CS1 maint: Unrecognized language (link) Search this book on
  46. "Daily Dozen Doughnut Co". Thrillist. Archived from the original on 2022-10-22. Retrieved 2022-10-22. Unknown parameter |url-status= ignored (help)
  47. Hunt, Kristin (2015-10-25). "The Best Donut Shop in Every State". Thrillist. Archived from the original on 2022-12-12. Retrieved 2022-12-12. Unknown parameter |url-status= ignored (help)
  48. Tomky, Naomi (2016-09-15). "The 50 Best Things to Eat and Drink at Pike Place Market". Thrillist. Archived from the original on 2021-10-28. Retrieved 2022-12-12. Unknown parameter |url-status= ignored (help)
  49. "Where to Get Some Delightful Doughnuts for Takeout in the Seattle Area". Eater Seattle. 2020-04-24. Archived from the original on 2022-10-22. Retrieved 2022-10-22. Unknown parameter |url-status= ignored (help)

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