Damodar Mall
| Damodar Mall | |
|---|---|
| Born | 2 January 1963 India |
| 🏫 Education | Business Graduate from IIM, Bangalore and an Engineer from IIT Bombay |
| 💼 Occupation | CEO Grocery Business (JioMart, Smart Superstore), RelianceRetail |
| 👩 Spouse(s) | Sangeeta Mall |
Damodar Mall is an Indian retail professional. He is the President & CEO of Grocery Retail Business (JioMart, SMART Superstore) at Reliance Retail, a subsidiary of Reliance Industries.
He was formerly the Director, Integrated Food Strategy at Future Group and part of Kishore Biyani's core leadership team. Mall has published two books, SupermarketWala & Be A SupermarketWala, on consumer behavior and modernizing retail in India. He also writes an invitation blog for Forbes India.[1] He is married to Sangeeta Mall, who is a novelist.[2]
Early life[edit]
Mall is a business graduate from IIM, Bangalore and an engineer from IIT Bombay.[3] He won a marketing gold, at his business school.
His earlier career was at Hindustan Unilever, in the brand management function.
Retail journey[edit]
Mall promoted a supermarket venture with R K Damani in 1999–2000, as Apna Bazaar stores.[4] With learnings from this incubation venture, R K Damani went on to build powerful retail chain D Mart. Mall went on to lead national retail businesses with Big Bazaar, Reliance Retail supermarkets and also JioMart grocery eCommerce.[5]
Mall was involved in shaping Big Bazaar and has led the creation of Foodhall and Reliance Smart.[6]
Publications[edit]
With a foreword from Mukesh Ambani and preface by Kishore Biyani, Mall's first book, SuperMarketWala – Secrets to Winning Consumer India, was launched in 2015 with Penguin Random House publishers. A collectivization of Mall's blog at Forbes India, the book has become the focal point of the launch of the retail know-how brand, SuperMarketWala.[7]
Excerpt: "If you leave a space measuring more than your forearm – from the tip of your finger to your elbow – between you and the person just ahead of you in a queue, in India, such a gap is not feasible to sustain. It shall get bridged or occupied within five minutes." – The Elbow Push Factor, SuperMarketWala
Shopkeeper-in-Law: This term is introduced by Mall which represents the scenario for a newly married woman when she visits a nearby grocery shop from where her in-laws used to buy their goods. The shopkeeper is having a good relations with her family and he is aware of all the products as well as their brands which her family uses. If the daughter-in-law asks for a new band which her family haven't tried before than the shopkeeper will start judging her and will indirectly become a shopkeeper-in-law.
Working with TRRAIN (Trust for Retailers and Retail Associates of India),[8] Mall wrote a handbook for small supermarkets, to help modernize mom-n-pop kirana stores. This handbook, 'Be A SupermarketWala' was published in 4 languages in 2018.[9] Since then TRRAIN Trust has converted this book into a series of simple video lessons too.
During 2020-21, Mall hosted a consumer education series called Trolley Par Charcha.[10] And was interviewed on leadership podcasts. [11]
Mall continues to write an invitation blog "SupermarketWala" for Forbes India.[12] He has written columns for the Economic Times, DNA,[13] and the Times of India. He was profiled by Mint, a business daily.[14]
Mall was a member of Coca-Cola Retail Research Committee of Asia from 2006 to 2009.[15] He is the recipient of the Golden Spoon Award for the most admired Food & Grocery retail professional of the year, in 2011 and 2017.[16] He was also awarded the Retail Icons of India in 2019.[17]
References[edit]
- ↑ "Damodar Mall | Forbes India Blog". Forbesindia.com. Retrieved 25 February 2015.
- ↑ "Archived copy". Archived from the original on 11 April 2013. Retrieved 18 October 2014. Unknown parameter
|url-status=ignored (help)CS1 maint: Archived copy as title (link) - ↑ "Future group's IITB alumnus Damodar Mall likely to lead Zee Network to spearhead its UK and Europe operations from London – IITBHF & IITBAA". Iitbombay.org. Archived from the original on 15 June 2013. Retrieved 25 February 2015. Unknown parameter
|url-status=ignored (help) - ↑ Kamath, Raghavendra (4 January 2018). "Small retail traders dream big, put retail sector on growth path". Rediff. Retrieved 27 August 2018.
- ↑ Weekender With Damodar Mall | 'Indian Consumers Are Growing Curious' | CNBC TV18, retrieved 2021-10-03
- ↑ "Progressive Grocer|Food and Grocery Industry Updates|News| Magazines". Imagesfood.com. Retrieved 25 February 2015.
- ↑ "Damodar Mall talks about his new book 'Supermarketwala'". YouTube. 30 September 2014. Retrieved 25 February 2015.
- ↑ Systems, Infini. "TRRAIN Foundation of Retail". Retrieved 2021-10-03.
- ↑ "Buy Be A Supermarketwala online - Crossword". www.crossword.in. Retrieved 2021-10-03.
- ↑ "SupermarketWala - YouTube". www.youtube.com. Retrieved 2021-10-03.
- ↑ Ep 04: India: The Do-It-For-Me Market ft. Damodar Mall, CEO- Reliance Retail, retrieved 2021-10-03
- ↑ "Shopkeeper-in-Law | Forbes India Blog". Forbesindia.com. Retrieved 25 February 2015.
- ↑ Damodar Mall. "Damodar Mall | Daily News & Analysis". Dnaindia.com. Retrieved 25 February 2015.
- ↑ Saumya Roy (8 September 2007). "Where tomorrow is always a better day". Livemint. Retrieved 25 February 2015.
- ↑ "Welcome to" (PDF). Globalscorecard.net. Retrieved 25 February 2015.
- ↑ "Retail News| Find the latest updates on Retail Industry| Stores| Brands". Indiaretailing.com. Archived from the original on 5 November 2012. Retrieved 25 February 2015. Unknown parameter
|url-status=ignored (help) - ↑ images, Tech. "Damodar-Mall-Retail-Icons-of-India". Indiaretailing.com. Retrieved 2021-10-03.
External links[edit]
- Damodar Mall on LinkedIn
- Blog on Forbes India
- Damodar Mall at Penguin India
- Damodar Mall[1] at Crossroads Books
This article "Damodar Mall" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Damodar Mall. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
- ↑ "Buy Be A Supermarketwala online - Crossword". www.crossword.in. Retrieved 2021-10-03.
