Daring.
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Daring Foods, Inc. (commonly known as Daring) is an American food company that produces plant-based chicken products. The company develops meat alternatives made from plant-derived ingredients and sells its products primarily in the United States.[1]
History
Daring Foods was founded in 2018 by Ross Mackay.[2]
The company launched with a focus on plant-based chicken products designed to replicate the taste and texture of conventional poultry. Daring expanded its distribution through retail grocery channels in the United States.[3]
In 2025, Daring Foods was acquired by v2food, an Australian plant-based food company, with strategic involvement from Ajinomoto, a Japanese food company.[4][5][6]
Products
Daring produces a range of plant-based chicken products, including:
- Original plant-based chicken pieces
- Breaded and flavoured varieties
- Diced and shredded formats
The products are made from plant-derived proteins, including soy protein, combined with oils, seasonings, and other ingredients.[7]
Operations
Daring operates within the consumer packaged goods (CPG) sector.[8]
The company distributes its products through retail grocery channels in the United States and has also pursued foodservice partnerships. Manufacturing is carried out through a combination of internal capabilities and third-party production partners.[9][10]
See also
- Plant-based meat
- Meat analogue
References
- ↑ https://www.fastcompany.com/90469786/the-newest-fake-meat-startup-wants-to-make-the-worlds-favorite-protein-a-plant-not-a-bird
- ↑ "CEO of Daring Foods, Ross Mackay, Steps Down to Pursue New Venture in the Beverage Industry - vegconomist - the vegan business magazine". April 3, 2024.
- ↑ https://www.forbes.com/sites/robindschatz/2020/11/03/plant-based-startup-daring-challenges-chicken-after-8-million-raise/
- ↑ "Acquisition driving acceleration of'clean label plant-based proteins' | Food Business News". www.foodbusinessnews.net.
- ↑ "Culver City Plant-Based Food Manufacturer Daring Foods Acquired by Australian Firm". Los Angeles Times. August 15, 2025.
- ↑ Crawford, Elizabeth (August 12, 2025). "Could plant-based chicken brand Daring's sale to v2food revive US alt-protein?". FoodNavigator-USA.com.
- ↑ "Home". Daring Foods Plant Chicken | Chicken Better. Chicken On.
- ↑ DiMartino, Mediha (October 4, 2020). "Daring Foods Raises $8 Million to Expand".
- ↑ Team, Green Queen (October 28, 2021). "Daring Foods' Latest Funding Round Brings Its 12-Month Total to $120M for Vegan Chicken Expansion".
- ↑ "Daring Continues Expansion with Launches into Target and Monty's Good Burger". June 17, 2022.
Category:Food and drink companies of the United States Category:Companies established in 2018 Category:Plant-based food companies
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