Dayton Tire Division

Dayton Tire Division

Type	Subsidiary
ISIN	🆔
Industry	Manufacturing
Fate	Acquired by Firestone in 1961; Passed to Bridgestone control in 1988 when the latter bought Firestone
Founded 📆	May 17, 1905 Dayton, Ohio, United States
Founder 👔	John C. Hooven
Headquarters 🏙️	, Dayton, Ohio (formerly) Nashville, Tennessee , United States
Area served 🗺️	Europe, South Korea, Australia and New Zealand
Key people	John C. Hooven, John A. MacMillan
Products 📟	Tires
Owner	Bridgestone
Members
Number of employees
Parent	Firestone Tire and Rubber Company
🌐 Website	https://www.dayton.com.tr
📇 Address
📞 telephone

Dayton Tires is an american tire brand. Originally part of Dayco, it was acquired in 1961 by the Firestone Tire and Rubber Company and by the Bridgestone Corporation in 1988. The company pioneered many tire features seen in tires up to this day, like the airless tire, whitewall tires and synthetic rubber tires.

History

Dayton Rubber Manufacturing Company was founded in Dayton, Ohio in May 17 1905 by John C. Hooven, a retired soldier, at first the rubber mill´s output consisted of rubber goods like garden hoses, fruit jar sealing rings, raincoats and gaskets. One of this subsidiaries was The Dayton Tire Division. During WWII the company, following many other manufacturing companies, converted it´s production into military ordnance and supplied the american war effort. The tire division was spun-off and sold to the Firestone Tire and Rubber Company in 1961.

Through the 1920´s, Dayton tire line consisted of Balloon type tires, common at the time, it´s sub-brand was the Stabilized balloon tire. Through the 1930´s, keeping pace with rival tire companies, market changes and technological improvements, the company offer were the sub-brands Daytonian and Autocrat. The following decade saw the expasion and rise to fame of one of the companie´s best and most well known products, the Dayton Thorobred tire (the name had been in use since the 1910´s), which would go on until the early 1960´s, during this period, as the US entered the war, the company produced tires for the Willys MB Jeep and other military vehicles, like staff cars and half-tracks, in addition to gas masks. The decades of 1970´s and 1980´s saw the introduction of Dayton´s radial tires, the Daytona Radial (for SUV´s and Pickup trucks) and the Blue Ribbon IV (for passenger cars), the latter becoming a notorious market rival for the Kelly Tires Celebrity tire.

Dayton was notorious for it´s wholesaling programs and relations with distributors and retailers, offering custom mentoring and on sight training for staff aiming to boost tire sales and top profits on every deal.

During the 2000´s, Dayton released the sub-brand Timberline A/T for SUVs and Pickup trucks, although it was released for the economy segment (the Bridgestone Dueler and Firestone Destination were the premium offerings) the tire achieved relative success and enjoyed good sales.

In the 2010´s, Bridgestone reorganized it´s brands positioning. This meant that Dayton-branded commercial tires were pulled from the market, followed by passenger tires a year after in the US market. In 2013 Bridgestone revived and relaunched Dayton-branded commercial tires aiming the entry-level product market, in a marketing move to support it, Bridgestone created a whole campaign which included the brand´s own website (no longer online) and a tagline ``Tires for Truckers`` reflecting the brand focus and positioning aiming for proprietors of small truck fleets and independent truckers.

In 2021, Bridgestone phased out the Dayton commercial tire brand once more.

The brand is still sold in some countries, manufactured at Bridgestone plants they are aimed at the value-oriented costumer.

See Also

• Bridgestone
• Firestone Tire and Rubber Company
• Seiberling Rubber Company
• Dayco
• Whitewall tire
• Tire manufacturing
• List of tire companies

External links

• https://www.library.hbs.edu/hc/lehman/data-resources/companies-deals/dayton-rubber-company
• https://www.rubbernews.com/tire/bridgestone-phases-out-century-old-truck-tire-brand
• https://www.ien.com/
• https://www.dayco.com
• http://daytontimberlinetires.smallcool.info/
• https://www.brisa.com.tr/en/about-us/our-products-and-services/tyre-brands/dayton
• https://www.bridgestone.com.au/tyres/au/dayton?srsltid=AfmBOoqoVnyUQOS-937mTG4D5nVyybWjIzfZmCnYI0EqaDBe9GjyChGv#pattern-grouping-range_grouping=TOURING

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