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Beyond Better Foods

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  • Removed. David notMD (talk) 23:09, 30 March 2020 (UTC)
Beyond Better Foods, LLC
IndustryIce Cream & Snack company, and healthy food brand
Founded 📆2012
Founder 👔Michael Shoretz
Headquarters 🏙️,
New York, NY
,
United States
Area served 🗺️
United States
Key people
Michael Shoretz, Tammy Shaw
Products 🎛️ 🧴Enlightened Ice Cream, Bada Bean Bada Boom Snacks
Members
Number of employees
1-50
Websitewww.eatenlightened.com
address
telephone

Beyond Better Foods is an American brand of consumer packaged goods company and brand[1][2][3] whose primary products are sold in the United States and are marketed as a lower-calorie, healthier alternatives[4][5][6][7][8][9][10], to typical desserts like ice cream and snacks[11].[12][13][14][15][16]

History[edit]

The company's brand was founded around 2012 by former personal trainer[17][18][19][20] Michael Shoretz. Shoretz, a graduate of Brandeis University, had begun making ice cream in 2010. After finalizing a formula with the help of Tammy Shaw, a factory owner, product developer for companies such as Nestle, Shoretz initially invested $80,000 of his own funds until he received seed investment from Alex Soros (the son of George Soros) and five other investors.[21]

Annual sales hit $1 million in 2013 and more than $4 million in 2014, and were available in more than 4,000 retail outlets including Whole Foods Market and A&P.[21] As of May 2019, annual sales hit $74 million, and their products were also available in retailer chains like Albertsons, Safeway, Shoprite, Sprouts, among others.[22][23]

Recognition in the media[edit]

The company's primary products, Enlightened Ice Cream and Bada Bean Snacks, have been listed by a number of registered dietitians and nutritionists as items that they personally purchase, recommend, and eat[24][25][26]. The company has also received a number of favorable reviews, ratings, and rankings in lists comparing it to other food products in similar categories from prominent media outlets and nutritionists.[27][28][29][30][31][32][33][34][promotional source?]

In 2017, Shoretz was listed in Forbes annual "30 under 30" lists in the Food and Drink category.[35]

In 2019, Prevention listened "Enlightened Monkey Business Dairy Free Ice Cream" as #2 on its list of "10 Best Dairy-Free Ice Creams for a Healthier Dessert, According to Dietitians"[36]. Later that month, Enlightened was listed at #5 in a list of "The Best Healthy Ice Creams You Can Buy" on Shape.com.[37]

"Non-dairy is one thing, but this ice cream is also lower in sugar and calories than most other varieties, making it a good fit for many diets," stated dietician Erin Palinski-Wade (author of Belly Fat for Dummies) in regards to the Monkey Business flavor of ice cream.[36]

In 2020, the Enlightened's Triple Shot Espresso Ice Cream flavor was listed as #3 by Women's Health of "14 Sugar-Free Ice Creams That Are Actually Worth Eating, According To Nutritionists".[38]

Legal controversy[edit]

In January 2019, a class-action lawsuit was filed against Beyond Better Foods for allegedly misleadingly marketing its Enlightened Ice Cream as ice cream. According to the suit, the company replaces the milk fat in the products with a fat derived from vegetables, which was in direct violation of federal regulations that require dairy to be the primary ingredient.[39][40]

See also[edit]

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  • List of ice cream brands

References[edit]

  1. dairyreporter.com. "Enlightened Ice Cream CEO: Our ice cream is actively good for you, not just 'less bad' than the rest". dairyreporter.com. Retrieved 2020-04-04.
  2. Snow, Shane (2016-01-28). "What It's Like to Eat Nothing but This Magical, Healthy Ice Cream for 10 Days". GQ. Retrieved 2017-03-02.
  3. "Hitting the sweet spot in ice cream innovation". www.foodbusinessnews.net. Retrieved 2020-04-04.
  4. Freuman, Tamara Duker (February 12, 2018). "'Healthier' Ice Creams Allow You to Eat the Whole Pint, and This Dietitian Doesn't Like It". US News, Health. Unknown parameter |url-status= ignored (help)
  5. Chaker, Anne Marie (2019-05-19). "A Late-Night Snack to Help You Snooze?". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-04-05.
  6. "These are the tastiest and trendiest healthy food items this year". TODAY.com. Retrieved 2020-04-05.
  7. "10 delicious deals and sweet freebies for National Ice Cream Day". TODAY.com. Retrieved 2020-04-05.
  8. "Enlightened Debuts 100-Calorie Vegan Ice Cream Bars in Five Flavors". VegNews.com. Retrieved 2020-04-05.
  9. Fithian, Lacey Renee; Shiffer, as told to Emily (2020-03-17). "'Tracking *Everything* Down To The Condiments Took Out All The Guesswork On My Weight-Loss Journey'". Women's Health. Retrieved 2020-04-05.
  10. "This Pumpkin Spice Latte Ice Cream Is A Perfect Transition From Summer To Fall". Elite Daily. Retrieved 2020-04-05.
  11. "Love It, Like It, Hate It | "Healthy" Ice Cream: Keto, Low Carb, and Protein Ice Cream". WGNO. 2019-10-30. Retrieved 2020-04-05.
  12. "Enlightened introduces keto-friendly ice cream bars and pints". FoodBev Media. August 15, 2019. Unknown parameter |url-status= ignored (help)
  13. Upshall, Emma (September 10, 2019). "Enlightened returns with Barista Collection for Autumn". Foodbev. Unknown parameter |url-status= ignored (help)
  14. "Slideshow: Ice cream and frozen dessert innovation". www.foodbusinessnews.net. Retrieved 2020-04-04.
  15. "Food entrepreneurs pivoting as pandemic mounts challenges". www.foodbusinessnews.net. Retrieved 2020-04-04.
  16. culture, Maura Judkis closeMaura JudkisReporter covering; food; artsEmailEmailBioBioFollowFollow, the. "'Healthy' ice creams promise indulgence without guilt. Do they deliver?". Washington Post. Retrieved 2020-04-05.
  17. "A Healthy Ice Cream?". Long Island Weekly. 2019-12-01. Retrieved 2020-04-02.
  18. dairyreporter.com. "Enlightened Ice Cream CEO: Our ice cream is actively good for you, not just 'less bad' than the rest". dairyreporter.com. Retrieved 2020-04-02.
  19. "I'll Have What She's Having: Enlightened Ice Cream". Women's Fitness | Nadia Murdock Fit. Retrieved 2020-04-02.
  20. "Michael Shoretz, 29". Forbes. Retrieved 2020-04-02.
  21. 21.0 21.1 Morrissey, Janet (2015-03-04). "Ice Cream as Health Food? This Bar Comes Close". The New York Times. ISSN 0362-4331. Retrieved 2020-03-30.
  22. "Enlightened Debuts 100-Calorie Vegan Ice Cream Bars in Five Flavors". VegNews.com. Retrieved 2020-04-05.
  23. "Hitting the sweet spot in ice cream innovation". www.foodbusinessnews.net. Retrieved 2020-04-04.
  24. "Indulge your sweet tooth with these low-sugar desserts". NBC News. Retrieved 2020-04-05.
  25. Holl, Kimberly; Mar. 10, Updated:; 2020. "What Nutritionists Always Buy on Amazon". The Healthy. Retrieved 2020-04-05.
  26. Thomason, Kristine; Miller, Korin (2020-03-11). "These 14 Low-Sugar Ice Creams Actually Taste Good". Women's Health. Retrieved 2020-04-05.
  27. Salaky, Kristin (2019-09-26). "Enlightened Dropped A Whole Line Of Keto-Friendly Ice Cream Bars That You Need To Try". Delish. Retrieved 2020-03-30.
  28. "10 delicious deals and sweet freebies for National Ice Cream Day". TODAY.com. Retrieved 2020-03-30.
  29. Baum, Isadora (2019-08-23). "Low-Carb Ice Cream Is Here To Make The Keto Diet So Much Easier". Women's Health. Retrieved 2020-03-30.
  30. Daniels, Allison. "Workday Health Tips-Detox, Standing Desks, Eye Sight". www.refinery29.com. Retrieved 2020-03-30.
  31. "The 9 Best Sugar-Free (and Low Sugar) Ice Creams". Healthline. Retrieved 2020-03-30.
  32. Brodsky, Samantha (2019-09-30). "Never Thought You Could Eat Ice Cream Bars on Keto? Enlightened Wants to Change Your Mind". POPSUGAR Fitness. Retrieved 2020-03-30.
  33. Lillien, Lisa (2013-06-19). "Ice Cream That's Actually Good for You". Redbook. Retrieved 2020-03-30.
  34. "5 Ice Cream Brands You Can Eat on the Keto Diet (Really)". Health.com. Retrieved 2020-04-05.
  35. "30 Under 30 2017: Food & Drink". Forbes. Retrieved 2020-03-30.
  36. 36.0 36.1 Ayuda, Tiffany (2019-09-12). "Delicious Dairy-Free Ice Creams That Won't Blow Your Diet". Prevention. Retrieved 2020-04-05.
  37. "The 8 Best Healthy Ice Creams You Can Buy". Shape. Retrieved 2020-04-05.
  38. Thomason, Kristine; Miller, Korin (2020-03-11). "These 14 Low-Sugar Ice Creams Actually Taste Good". Women's Health. Retrieved 2020-08-04.
  39. "Enlightened Ice Cream". Truth In Advertising. 2019-04-02. Retrieved 2020-03-30.
  40. "Enlightened Class Action Says Ice Cream Is Really 'Ice Milk'". Top Class Actions. 2019-01-03. Retrieved 2020-03-30.

External links[edit]

Official site

Category:Ice cream brands Category:Companies based in New York Category:American brands


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