Decoding Communication
| File:Cover Design, Decoding Communication.jpg Original cover - 'Communication face' | |
| Author | N. Chandramouli[1] |
|---|---|
| Illustrator | Hemant Basankar, Bacteria Design |
| Country | India |
| Language | English |
| Subject | Communication |
| Genre | Modern Communication |
| Publisher | TRA Research[2] |
Publication date | 2012 |
| Media type | |
| Pages | 249 |
| ISBN | 978-8192082325 Search this book on  . |
Decoding Communication is a book on theories and modern practice of communication by N. Chandramouli [3][4] published by TRA publishing[5] in 2012. It elaborates on "Communication Fundamentals", "Models of Communication", and studies the "Future through Communication". It draws on several theories including concepts of meme from Richard Dawkins' 1976 book titled The Selfish Gene and builds on theories of Brand Trust, Brand Appeal, Perception, and Propaganda. The books apply concepts of conservation to communication showing the importance of Sustainable Communication to the future of mankind. The phrase "decoding communication" can be academically explained as the process of turning communication into thoughts.[6]
References[edit]
- ↑ "Businessworld | in depth analysis of Business, Stock Market, Finance and Economy news from India". www.businessworld.in. Archived from the original on 2013-02-17.
- ↑ "TRA". www.trustadvisory.info.
- ↑ "Nchandramouli.com". www.nchandramouli.com.[dead link]
- ↑ "N Chandramouli: State of Communications Education in India is Abysmal | Image Management". Archived from the original on 2012-09-10. Retrieved 2012-09-04. Unknown parameter
|url-status=ignored (help) - ↑ http://www.medianewsline.com/news/142/ARTICLE/9678/2012-09-11.html[dead link]
- ↑ eCampusOntario (2018-04-03), "Communications Process: Encoding and Decoding", Communication for Business Professionals, eCampusOntario, retrieved 2020-10-14
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