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Deep Eddy Vodka

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Deep Eddy Vodka
ManufacturerDeep Eddy Vodka
Country of originTexas
Introduced2010 in United States
Alcohol by volume35%-40%
WebsiteDeep Eddy Vodka

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Deep Eddy is a distillery based in Austin, Texas that produces flavoured vodka.[1] It was the fastest-growing spirits brand in the US in 2015, according to market research company IRI.[2] It is owned by family owned distilled spirits supplier Heaven Hill Brands.[3][4]

All Deep Eddy Vodka products are distilled in small batches at its Texas distillery.[5] Its line of products includes Straight Vodka, Ruby Red Grapefruit Vodka, Lemon Vodka, Orange Vodka, Peach Vodka, Cranberry Vodka and Sweet Tea Vodka.[6][7]


Currently distilled in Buda, Texas with a tasting room and distillery located in Dripping Springs, Texas, Deep Eddy Vodka was founded in Austin, Texas in 2010.[8][9][10] The brand was named after the historic Deep Eddy Pool in Austin.[11] Since its establishment it had expanded to over 32 states.[12]

In 2014, Deep Eddy Vodka started a new distillery and tasting room located in Dripping Springs just outside of Austin.[13] In 2015 Deep Eddy Vodka was acquired by Heaven Hill Brands.[14] In 2017, Deep Eddy opened a second distillery south of Austin in Buda.[15]

Chronological order of flavors launched
Year Flavor
2010 Deep Eddy Sweet Tea Vodka[16]
2011 Deep Eddy Straight Vodka[17]
2013 Deep Eddy Ruby Red Grapefruit Vodka[18]
2014 Deep Eddy Cranberry Vodka[19]
2015 Deep Eddy Lemon Vodka[20]
2016 Deep Eddy Peach[21][22]
2017 Deep Eddy Orange[23]


The company sold 60,000 in 2012, 705,000 cases in 2015 and 1 million cases in 2017.[24] It achieved a 117 percent growth rate, a triple digit growth, in 2014.[25] In 2016 alone, the brand’s nine-liter case sales had increased by 30%.[24]

Awards and recognition[edit]

Year Place Name of Award
2012 Bronze Medal San Francisco World Spirits Competition[26]
2013 Gold Medal Crafts Spirits Awards[27]

In 2014, 2015 and 2016, Deep Eddy Vodka was honored with ‘Hot Brand Award’ from Impact Magazine.[25][28] In 2015 Deep Eddy Vodka was also honored as a breakout brand by the Beverage World.[28] In June 2017, Deep Eddy Vodka was considered as the Vodka Brand Champion by The Spirits Business.[29] During the 2013 New York International Spirits Competition, Deep Eddy won three awards: Silver Medal, Bronze Medal and Distillery of the Year.[12]

Various products and flavors of Deep Eddy have also garnered awards, such as Deep Eddy Ruby Red and Deep Eddy Straight which both won a Gold Medal, and Sweet Tea which was awarded a Silver Medal, in the 2013 International Craft Spirits Awards.[30][12]

According to The Austin Chronicle, Deep Eddy Vodka is the best distiller in Austin for 2017.[31]


  1. "Heaven Hill Closes Deep Eddy Vodka Acquisition | Nightclub & Bar Digital". www.nightclub.com. Retrieved 2018-02-15.
  2. "Kentucky company buying Austin's Deep Eddy Vodka". mystatesman. Retrieved 2018-02-15.
  3. "Heaven Hill buys Austin-based Deep Eddy Vodka". kentucky. Retrieved 2018-02-15.
  4. "Texas-based vodka distillery Deep Eddy Vodka bought out by Heaven Hill Brands". Houston Chronicle. Retrieved 2018-02-21.
  5. Mickle, Tripp (2015-08-20). "Heaven Hill Brands Buys Deep Eddy Vodka". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-02-21.
  6. "Deep Eddy debuts orange-flavoured vodka". The Spirits Business. 2017-03-15. Retrieved 2018-02-21.
  7. "Deep Eddy Vodka Flavors: Ranked". The Odyssey Online. 2016-08-15. Retrieved 2018-02-13.
  8. "Deep Eddy Vodka Cocktails - C&I Magazine". Cowboys and Indians Magazine. 2017-03-30. Retrieved 2018-02-12.
  9. "Deep Eddy Vodka founder becomes a VC, launches firm". www.bizjournals.com. Retrieved 2018-02-12.
  10. "This New VC Firm Will Be a Vodka and Coke". Fortune. Retrieved 2018-02-12.
  11. "A splashy history of the oldest swimming pool in Texas". San Antonio Culture Map. 2017-07-25. Retrieved 2018-02-12.
  12. 12.0 12.1 12.2 "New Deep Eddy Cranberry-Infused Vodka Making a Splash in Early 2014". PR News Wire. Retrieved 2018-02-16. January 21, 2014
  13. "Deep Eddy Vodka heads to the Hill Country with new distillery and tasting room". CultureMapAustin. Retrieved 2018-02-12.
  14. "Deep Eddy Vodka to be sold to Kentucky liquor giant". www.bizjournals.com. Retrieved 2018-02-12.
  15. "Deep Eddy Vodka expands to additional distillery in Buda". statesman. Retrieved 2018-02-12.
  16. Shilcutt, Katharine (2010-07-01). "Sweet Tea & Vodka: Deep Eddy, A Uniquely Texas Spirit". Houston Press. Retrieved 2018-02-15.
  17. "Heaven Hill buys Austin-based Deep Eddy Vodka". kentucky. Retrieved 2018-02-15.
  18. "Deep Eddy releases Ruby Red Vodka". austin360. Retrieved 2018-02-12.
  19. "Deep Eddy to release cranberry vodka". austin360. Retrieved 2018-02-12.
  20. "Deep Eddy Introduces Lemon Vodka". Retrieved 2018-02-12.
  21. "Homegrown Austin vodka brand adds sweet new flavor to the mix". CultureMapAustin. Retrieved 2018-02-12.
  22. "Texas-based brands flavor spirits marketplace". Houston Chronicle. Retrieved 2018-02-15.
  23. "Deep Eddy Vodka Introduces New Deep Eddy Orange - BevNET.com". BevNET.com. Retrieved 2018-02-12.
  24. 24.0 24.1 "Deep Eddy Vodka hits one million case sales". Retrieved 2018-02-16. March 22, 2017
  25. 25.0 25.1 "Deep Eddy Vodka's Rapid Growth Trajectory Recognized by Impact Magazine 2014 Hot Brand Award". PR News Wire. 2015-03-25.
  26. "2012 Winners by Brand of the SF World Spirits Competition" (PDF). Retrieved 2018-02-16.
  27. "Deep Eddy Vodka". Craft Competition. 2013-08-25. Retrieved 2018-02-12.
  28. 28.0 28.1 admin (2015-06-29). "Deep Eddy Vodka Celebrates Strong Growth - Bar Business Magazine". Bar Business Magazine. Retrieved 2018-02-12.
  29. "Vodka Brand Champion 2017: Deep Eddy". Retrieved 2018-02-12.
  30. "Deep Eddy Vodka Exceeds Quarter Million Cases". Retrieved 2018-02-16.
  31. "Best Distiller: Deep Eddy Vodka". Retrieved 2018-02-12.

External links[edit]

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