Tiff’s Treats
| Private | |
| ISIN | 🆔 |
| Industry | Food and drink |
| Founded 📆 | January 25, 1999 in Austin, Texas, U.S. |
| Founders 👔 |
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| Headquarters 🏙️ | , , |
Area served 🗺️ | Texas, North Carolina, Georgia and Tennessee |
| Members | |
Number of employees | 1000 (2019) |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Tiff’s Treats is a privately held U.S. bakery and delivery chain[1] based in Austin, Texas.[2] It is known for being the first U.S. bakery to offer an on-demand warm cookie delivery service.[3] [4]
Early years[edit]
Co-founders Leon Chen and wife Tiffany Chen (née Taylor) met while in junior high school and later attended the University of Texas.[5] In 1999, during their sophomore year of college, Chen and Taylor began Tiffany’s Treats. The company changed its name to Tiff’s Treats in 2003 after settling with jewelry retailer Tiffany & Co. over a copyright dispute.[6]
Expansion[edit]
After graduating from the University of Texas, Chen and Taylor focused exclusively on Tiff's Treats. The business initially lost $15,000 during its first year of operation.[7] However, it later became profitable and operations were moved to a stand-alone storefront in central Austin in 2003.[8] A second location in Dallas, Texas was opened in 2006.[9] As of November 2019, Tiff's Treats operates 54 storefronts in Georgia, North Carolina, Tennessee, and Texas, and employs over 1,000 individuals.[10] All the stores are company owned.[11]
Tiff's Treats has raised over $50 million in outside investments[12][13][14] including $11 million from Dallas-based CIC Partners,[15] $25 million from Morgan Stanley Expansion Capital,[16] and additional funding from Dallas Mayor Mike Rawlings.[17] Salem Investment Partners has also invested in the company's expansion.[18]
In 2018, Tiff's Treats acquired cookie-delivery company, Jake's Bakes.[19] In October 2018, Tiff’s Treats launched a series of online commercials starring former tennis player Andy Roddick and Brooklyn Decker, an actress and model.[20] [21] As brand ambassadors, they star in ads, attend events, and participate in philanthropic efforts.[22]
In 2019, Tiff's Treats introduced a "take and bake" kit, allowing customers to bake the cookies at home.[23] Also in 2019, the bakery released a non-cookie menu item, Tiff's trio, which includes three kinds of brownies. This was the first non-cookie addition to the menu since 2012.[24]
Innovations[edit]
Tiff's Treats uses proprietary software to handle its baked-to-order process to ensure cookies are delivered warm.[25]
In 2017, Tiff’s Treats launched a mobile app for customers to place and track orders and repeat orders.[26] In September 2018, Tiff's Treats added CookieVision, an augmented reality experience, to the mobile app, where customers can send personalized video messages and view animations with every box of cookies.[27]
Philanthropy[edit]
Since 2008, Tiff’s Treats donates proceeds to local charities and organizations, including Texas Children's Hospital, the Texas Food Bank,[28] Make A Wish of Central & South Texas, St. Jude Children’s Research Hospital, the Susan G Komen Foundation of Dallas County, the Texas Rangers Foundation[29][30] [31], and Sydney's Song.[32]
To mark the 20th anniversary of the bakery, Tiff's Treats partnered with local non-profit organizations where stores are located, donating 10% of sales of every box of cookies sold.[33]
Awards, Recognition, Sponsorships[edit]
Tiff's Treats was a sponsor of the 2019 Austin Music Awards.[34] The bakery is also the sponsor of the University of the Incarnate Word athletic department, [35] and the Junior Leagues of Austin[36] of Atlanta.[37]
Tiff's Treats has won eight Austin-based awards including Best Deliveries (2019), Best Desserts (2014 & 2013), Best Sweets/Goodies (2012, 2010, 2009, 2008).[38]
2008: "We Get it Award," Domain Name Wire[39]
2015: Austin's Best CFO Award[40]
2018: Best of Atlanta, National Cookie Day, #1[41]
2018: Excellence in Customer Service Award[42]
2019: Nasdaq Consumer Product Award, Austin Chamber of Commerce, Greater Austin Business Awards[43]
References[edit]
- ↑ "Tiff's Treats catches sweet smell of success after raising millions in new funding". www.bizjournals.com. Retrieved 2019-06-23.
- ↑ Anderson, Will (2 May 2013). "Tiff's Treats starts to deliver on national expansion plan". Austin Business Journal. American City Business Journals. Retrieved 29 July 2017.
- ↑ "Tiff's Treats". www.irvingtexas.com. Retrieved 2017-06-02.
- ↑ Esquivel, Crystal (2011-04-12). Food Lovers' Guide to® Austin: Best Local Specialties, Markets, Recipes, Restaurants & Events. Rowman & Littlefield. ISBN 978-0-7627-6797-7. Search this book on
- ↑ "15 years later, Tiff's Treats owners reflect on sophomore year at UT - The Daily Texan". Retrieved 2017-06-02.
- ↑ "An Austin institution, Tiff's Treats eyes bigger expansion". mystatesman. Retrieved 2017-06-02.
- ↑ "One sweet ending: How Tiff's Treats evolved from an unlikely place". CultureMap Austin. Retrieved 2017-06-02.
- ↑ "23 Food Things Only People Who've Lived In Austin Would Understand". HuffPost. 2014-03-25. Retrieved 2019-12-05.
- ↑ "Tiff's Treats". www.cookiedelivery.com. Retrieved 2017-06-02.
- ↑ Oyler, Melissa (24 August 2019). "Tiff's Treats line forms overnight for warm cookies and Brooklyn Decker, Andy Roddick". CharlotteFive.
- ↑ "Tiff's Treats celebrates opening of 50th location". www.bakemag.com. Retrieved 2019-12-05.
- ↑ "Warm cookie company Tiff's Treats gets sweet delivery: $11 million from Dallas Mayor Rawlings' firm". Dallas News. 2016-11-01. Retrieved 2018-06-05.
- ↑ "Tiff's Treats cooks up $25 million in investment to deliver warm cookies to more places". Dallas News. 2017-11-15. Retrieved 2018-06-05.
- ↑ "Tiff's Treats Closes $11M Funding Round". FinSMEs. 2016-11-01. Retrieved 2019-12-05.
- ↑ "Hungry for expansion: Tiff's Treats grows in existing markets, reaches into new ones". www.cicpartners.com. Retrieved 2019-12-12.
- ↑ "Tiff's Treats $25 Million Funding Round Led By Morgan Stanley Expansion Capital". www.morganstanley.com. Retrieved 2019-12-12.
- ↑ "Tiff's Treats' Secret Recipe (For Success)". Austin Monthly Magazine. 2018-06-11. Retrieved 2019-12-12.
- ↑ GmbH, finanzen net. "Salem Investment Partners Completes Growth Investment in Tiff's Treats | Markets Insider". markets.businessinsider.com. Retrieved 2019-12-12.
- ↑ Kennedy, Eleanor (February 26, 2018). "Local bakery merging with Austin-based competitor". Nashville Business Journal.
- ↑ "Tiff's Treats nets tennis-star backing". Nation's Restaurant News. 2018-06-14. Retrieved 2019-12-05.
- ↑ "Tiff's Treats Gets Celebrity Investment to Expand". Specialty Food Association. 2018-06-14. Retrieved 2019-12-05.
- ↑ "Andy Roddick, Brooklyn Decker join Tiff's Treats team firm". Austin News. 2018-09-22. Retrieved 2018-11-19.
- ↑ "Tiff's Treats introduces Take and Bake kits allowing customers to bake its cookies at home". www.bakemag.com. Retrieved 2019-12-05.
- ↑ "Tiff's Treats offers first non-cookie addition to menu in seven years with brownie trio". www.bakemag.com. Retrieved 2019-12-05.
- ↑ "C is for Cash: Cookie Deliverer Tiff's Treats Good Enough for $25M". Xconomy Texas. 2017-11-15. Retrieved 2019-01-16.
- ↑ "C is for Cash: Cookie Deliverer Tiff's Treats Good Enough for $25M". Xconomy Texas. 2017-11-15. Retrieved 2019-01-16.
- ↑ "Tiff's Treats: How a sweet love story led to one of Austin's sweetest successes". KVUE. 2018-11-08. Retrieved 2019-01-16.
- ↑ Treats, Tiff’s (2019-07-26). "Tiff's Treats to Open Warm Cookie Delivery Store in San Marcos, Texas". Perishable News. Retrieved 2019-12-05.
- ↑ "Warm cookie delivery company, Tiff's Treats, opening Katy location this Saturday, March 4 | Community Impact Newspaper". Community Impact Newspaper. Retrieved 2017-06-02.
- ↑ "Tiff's Treats Celebrates Opening of New Store in Hurst, TX with Charitable Kick Off to Support The Texas Rangers Foundation". PRWeb. Retrieved 2019-02-18.
- ↑ "Tiff's Treats benefits Texas Rangers Baseball Foundation with latest opening". www.bakemag.com. Retrieved 2019-12-05.
- ↑ "Sydney's Song: Family raising money and awareness for rare genetic disease". ABC13 Houston. 2019-07-20. Retrieved 2019-12-05.
- ↑ "Tiff's Treats celebrates 20th anniversary by giving back". www.bakemag.com. Retrieved 2019-12-05.
- ↑ "SPONSORSHIPS". Austin Music Awards. Retrieved 2019-12-05.
- ↑ "Tiff's Treats Named Official Cookie Provider of UIW Athletics". University of the Incarnate Word Athletics. Retrieved 2019-12-05.
- ↑ "Event Sponsors | JL Austin". Retrieved 2019-12-05.
- ↑ "SPONSORSHIP | JL Atlanta". Retrieved 2019-12-05.
- ↑ "Best of Austin - All-Time Winners - Tiff's Treats - The Austin Chronicle". www.austinchronicle.com. Retrieved 2019-12-05.
- ↑ ""We Get It" Award: Tiff's Treats and CookieDelivery.com". Domain Name Wire | Domain Name News. 2008-07-07. Retrieved 2019-12-05.
- ↑ "Best CFOs Austin". Bridgepoint Consulting. 2015-07-17. Retrieved 2019-12-05.
- ↑ Jen West, For the AJC. "This is Atlanta's best cookie, according to this AJC poll". ajc. Retrieved 2019-12-05.
- ↑ "2018 Excellence in Customer Service Award Winner: Tiff's Treats". Help.com - Live Chat & Help Desk Software. Retrieved 2019-12-05.
- ↑ lalorek (2019-08-24). "Austin Chamber Recognizes Outstanding Local Businesses". SiliconHills. Retrieved 2019-12-05.
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