Dhruv Joshi
| Dhruv Joshi | |
|---|---|
| File:Dhruv joshi.jpegFile:Dhruv joshi.jpeg | |
| Born | Dhruv Ashwin Joshi April 27, 1986 Forest Gate, London, U.K. |
| 🏳️ Nationality | British American |
| 🏫 Education | Full Sail University |
| 💼 Occupation |
|
| 📆 Years active | 2012–present |
Dhruv Joshi (born on April 27th, 1986) is a British born music executive, manager and businessman. He is best known as the founder and CEO of Twenty Nine Music Group, a record label headquartered in Florida.[1] He is the co-founder of the music technology platform, Tully, and long-time manager to artist Joyner Lucas.[2][3] As a music producer he is referred to under the alias, Juicebox Slim.[4]
Early life[edit]
Joshi was born in Forest Gate, London. Dhruv’s father who is originally from Tanzania and mother who is from Uganda, both immigrated to the United Kingdom from Africa. Joshi has 2 siblings. Joshi attended Forest Gate High School in Newham. Joshi moved to the United States at 18 years old and studied Recording Arts at Full Sail University, earning his associate degree in 2006.
Career[edit]
Early success[edit]
Joshi began using his first computer, a Compaq, as a teen in 1996. He later began using online chat services and social networks to promote affiliate websites as a hobby, which eventually lead him to start his first agency Social Rockfish.
In 2012, Joshi started a marketing agency, specializing in digital advertising and media. The agency became one of Facebook’s early advertisers representing corporate clients, generating leads and sales of over $25 million for direct consumer products online. In 2014, Joshi began applying his company's digital marketing methodology to the music industry, resulting in breaking his first rap artist Joyner Lucas.[5] Together, Lucas and Joshi spoke on a panel about their success at Diddy’s Revolt Summit in 2019.[6] Joshi has made appearances on Will Smith's Will At Home series,[7] Hot97, and other outlets to discuss his marketing strategies with musicians.
Tully App[edit]
Joshi co-founded the San Francisco based technology company Vertical Craft, Inc. in 2015. The company develops various technology tools for artists in the music industry, including Tully App, which was released in 2015. The app provides tools for musicians to release music and manage their careers.[8] Joshi co-founded Vertical Craft with recording artist, Joyner Lucas.[9] In 2019, the company announced its investment from Sony Music Entertainment and its first distribution service with Symphonic Distribution.[10][11][12]
Twenty Nine Music Group[edit]
In 2017, Joshi founded the record label, Twenty Nine Music Group, in Florida. The company released Joyner Lucas’s first album independently, ADHD, which debuted at number ten on the US Billboard 200 in 2020.[13][14] As of 2022, Joshi represents Joyner Lucas, Iyla and other artists.[15][16]
Select credits[edit]
- Joyner Lucas - "Zim Zimma"
- Joyner Lucas - "Shoot My Shot"; featured on the Space Jam: A New Legacy Soundtrack (2021)
- Stefflon Don - "Beg Mi Ah Link"
- Izo - "I’m Sorry"
Personal life[edit]
As of 2022, Joshi resides in Orlando, Florida. He has 2 children, one of which is a professional MMA fighter Donavon Hedrick-Joshi.
References[edit]
- ↑ Joyner Lucas Wants to Be a Legend on His Own Terms at Billboard; by Carl Lamarre; published May 13, 2021; retrieved January 24, 2022
- ↑ SONY-BACKED MUSIC CREATION STARTUP TULLY, FOUNDED BY JOYNER LUCAS AND MANAGER DHRUV JOSHI, LAUNCHES NEW PREMIUM PLATFORM at Music Business Worldwide; by Murray Stassen; published November 17, 2020; retrieved January 24, 2022
- ↑ JOYNER LUCAS & J. COLE JOIN FORCES FOR NEW SINGLE “YOUR HEART” at No Jumper; by Noah Soria; published September 28, 2021; retrieved February 27, 2022
- ↑ Joyner Lucas Releases New Video for 'Zim Zimma' at Broadway World; by Sarah Jae Leiber; published May 18, 2021; retrieved January 24, 2022
- ↑ Joyner Lucas & Ashanti Kiss & Make Up in Incredibly Intimate ‘Fall Slowly’ Video at Billboard; by Herman Mamo; published September 2, 2020; retrieved February 27, 2022
- ↑ Revolt x AT&T Host Revolt 3-Day Summit In Atlanta – September 12 at Getty Images; published September 12, 2019; retrieved January 24, 2022
- ↑ I Finally Met Joyner Lucas at YouTube; published April 10, 2020; retrieved January 24, 2022
- ↑ Joyner Lucas and J. Cole release a music video for their “Your Heart” single at Bong Mines Entertainment; by Zangba Thomson; published September 24, 2021; retrieved January 24, 2022
- ↑ Joyner Lucas Speaks About His App Tully & Sony Music Investment at Hot New Hip Hop; by Cole Blake; published April 19, 2020; retrieved January 24, 2022
- ↑ Sony Music-Backed Tully Announces Improved Services For Indie Artists at All Access; published November 18, 2020; retrieved January 24, 2022
- ↑ Music Collaboration Leader Tully Announces Major Expansion Of Services For Independent Artists, Adds New Solutions For Managers at Sony Corporation of America; published November 23, 2020; retrieved January 24, 2022
- ↑ Symphonic Partners with Tully, Music Startup Founded by Joyner Lucas & Dhruv Joshi at Symphonic; by Randi Zimmerman; published September 2021; retrieved February 27, 2022
- ↑ Listen to Joyner Lucas’ fire ‘ADHD’ album here at Revolt; by Jesse Childs; published March 27, 2020; retrieved January 24, 2022
- ↑ JOY FOR JOYNER at Hits Daily Double; published November 18, 2019; retrieved February 27, 2022
- ↑ RESERVOIR SIGNS JOYNER LUCAS TO WORLDWIDE PUBLISHING DEAL at Music Business Worldwide; by Murray Stassen; published March 26, 2020; retrieved January 24, 2022
- ↑ Credits at All Music; retrieved January 24, 2022
External links[edit]
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