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Diamond LLC

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Diamond LLC logo

Diamond LLC Diamond LLC is a motion picture company based in Las Vegas, Nevada. Diamond was founded in 2011 by coder turned creative producer Andre Lord. Diamond's mission is to create universes for storytelling, and share the stories of characters within those worlds with its audience. Diamond creates its stories using a creative metaverse - starting with world-building, then developing the stories for multiple media platforms including animated movies, games, and virtual reality. The company employs in-house production for video, 3D animation, sound and audio, music composition, film studio services, motion picture film production, and photography. These internal services are used to develop its original projects cross-platform - television, DVDs, Internet streaming, movies, shows, games, and social avatars.


  • 2012 - Founding, general media production
  • 2015 - Ave and the Greens story development
  • 2020 - Explore traditional production company model
  • 2021 - Shift to original storytelling, cross-platform
  • 2021 - Develop creative metaverse/NFT concept for storytelling
  • 2022 - Focus on Project Avery (animated movie)

The Creative Metaverse[edit]

File:Character sketch for Avery.jpg
Views of Avery, a key character in the Diamond Creative Metaverse

Compared to a traditional production company Diamond defines its storytelling and business inside the creative metaverse. Their motto, 'Diamond creates characters and shares its universe with the audience by telling their stories' reflects this. The creative metaverse is a different, and more inclusive concept than 3D, game art work, or technology-focused virtual reality programming. Instead of 3D, the creative metaverse begins with stories with compelling narrative and character. These exist in the abstract space of one's mind. The story can be embodied as a game, in a movie, show, or even social media exchange.

The Creative Metaverse also relies on a world-building storytelling model. That is, the world is described and constructed for the various media spaces first, then stories are told within the world. People using media access that world through movies, games, social media, and even commercials.

To make the cross-platform concept work, Diamond bundles its characters using NFT technology. This allows unique designs to be created, shared, and sold between narratives, games, and products.

The creative metaverse is not a completely new idea, but the addition of character NFTs makes it more compelling. Diamond plans to develop and distribute all its worlds, stories and characters as NFT assets. It is a viewpoint, but more powerful in an extended media world than a set of VR goggles.

Current Projects[edit]

File:Avery 3D Model.jpg
A 3D model of the character Avery, a key player in the Diamond Creative Metaverse.

The company is currently working on a narrative animated story, Project Avery, embedded in a larger creative metaverse suited for cross-platform media production. This project derives from an earlier effort, Ave and the Greens begun in 2015. The original setting, a small village in Medieval time. In the reboot, the world has been changed to a more modern setting. It has also been upgraded so that the core story works equally well in movies, games, and social media.

In the revised project, Avery, a young girl, in a near-future reality, discovers that she has been the product of a genetic experiment. While her 'mods' are for the good, a dark organization in her world seeks to subvert the human genome. This group begins the story by launching a devastating attack on a nuclear reactor. In the ensuing earthquake, agents of the organization attack and try to kill Avery. She survives with the help of her friend, Tom. However, Avery's parents, caught in the same disaster do not survive.

With her parents dead, Avery must find help with her friend, a sympathetic hackers and the mentor her parents secretly assigned to teach her about her powers. With her friends and guide, she embarks on a quest to discover who killed her family, and works to thwart larger designs of the malevolent organization’s leader, known only as ‘The Professor,’ has for the world.

The story is designed as an ongoing animated series. The characters are accessible cross-platform via digital Non-Fungible Tokens (NFTs). Diamond plans to use Project Avery as a platform to explore how to best implement the creative metaverse.


External links[edit]

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