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DivaDance Company

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DivaDance Company
Founded 📆2015
Founder 👔
Headquarters 🏙️,
Waco, TX
Area served 🗺️
Charleston, SC; Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; Philadelphia, PA; Washington, DC; Houston, TX
Members
Number of employees
Websitehttp://divadancecompany.com
address
telephone

DivaDance Company is a franchise company with dance programs for adults throughout the United States. It features original choreography set to current popular music and dance videos.[1] Founded in 2015 by Jami Stigliano,[2] it has received magazine and news outlet coverage.

History[edit]

Stigliano started DivaDance Company as a "side hustle" to encourage women to have the same confidence as pop stars on stage as well as feel comfortable in their skin.[3] Drawing from her experience choreographing routines for her friends as a child, she balanced her music executive job at Jive Records with her dance studio ambitions.[4] In 2015 she opened the first DivaDance Company location and since then the franchise has expanded to a total of 6 major U.S. cities and is currently growing.

Format[edit]

Stigliano and her team teaches the moves of famous artists like Rihanna, Christian Aguilera, and Aaliyah.[5] Classes may have an overarching theme, like the Beyoncé-inspired routines.[6] The choreography is inspired by pop stars' actual performances and music videos.[3] Personalized classes for small groups such as bachelorette parties are often the company's target demographic.[7] Some classes are taught directly by Stigliano herself.[8]

Appearance[edit]

DivaDance Company has been featured on a number of local and national television outlets which reaches the diverse population of the Unites States. The Telemundo affiliate in New York did a segment on DivaDance Company entitled, "Ejercicios y diversión al ritmo de Beyoncé".[9] People Magazine writer, Maria Yagoda, reported that her experience went by "incredibly fast" and was willing to indulge in a certain dance style approach she probably would never attempt at a club.[10] DivaDance Company is one of the first dance studios that teaches women how to dance in heels. [11]

References[edit]

  1. "Trends & Obsessions". Celebrity Page. November 2016.
  2. Jones, Devin. "Diva Dance". WJLA. Retrieved 2018-10-17.
  3. 3.0 3.1 "Slay like Bey in this new #Beychella 'werkshop'". am New York. Retrieved 2018-10-17.
  4. "Best Hip Hop Dance Classes in Austin, TX - Diva Dance Company". DivaDance. Retrieved 2018-10-17.
  5. "DC Has a New Beyoncé Dance Class—And It's Just As Fun As You'd Think". Washingtonian. 2017-05-05. Retrieved 2018-10-17.
  6. WASHINGTON, GOOD MORNING. "Beyonce-themed dances with DC's Diva Dance Company". WJLA. Retrieved 2018-10-17.
  7. "Group Travel NYC: Where to Take Dance Classes with Friends". www.cityguideny.com. Retrieved 2018-10-17.
  8. "The Jam TV Show". www.facebook.com. Retrieved 2018-10-17.
  9. "Ejercicios y diversión al ritmo de Beyoncé". Telemundo 47 (in español). Retrieved 2018-10-17.
  10. "I Took a Beyoncé Dance Class – Complete with Body Rolls, Posing and Booty Shakes – and This Is What I Learned". PEOPLE.com. Retrieved 2018-10-17.
  11. "How trendy dance classes in stilettos can give you a confidence boost you never knew you needed". USAToday.com. Retrieved 2019-02-21.

External links[edit]

DivaDanceCompany.com


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