Djungelskog
Djungelskog (stylised DJUNGELSKOG, Swedish pronunciation: /j'ɵŋːɛl:skuːg/, lit. 'jungle forest') is a plush toy manufactured and sold by the Swedish funiture and home goods store IKEA.[1] It has quickly become one of the most popular stuffed toys sold by the company alongside the stuffed shark Blåhaj, and has gained prominence on the internet as a popular internet meme.[2]
Physical Properties
Djungelskog is 1 meter long (~39 inches), and is stuffed with 100% polyester, and resembles a brown bear. It can be machine-washed at 40°C (104°F), as per the online listing on the IKEA website.[1]
A smaller variant of the plush toy is also available at 0.28 metres (~11 inches).[3]
The Djungelskog and other IKEA plush animals have embroidered eyes due to safety concerns and longevity.
Production and Popularity
The stuffed bear was released in April 2018[4], alongside a series of jungle-themed items with the same name. It was originally only available in countries such as Japan,[5] however it was released in the US in July 2023 due to popular demand.[6] Although the soft toy was already highly coveted and popular, the release of the stuffed animal in the US further boosted its popularity, soon becoming a best-selling item and had "sales five times higher than expected", according to the head of home furnishing for children for IKEA.[6] It has sustained a large following on social media sites such as Reddit, with an entire subreddit dedicated to the plush toy, and also X (formerly known as Twitter)[7][8]. Many users affectionally call the plush toy "skog", and dress the stuffed animal in different clothes.
Actinobacteriophage named after the plush toy
In 2022, an Actinobacteriophage was named after the IKEA stuffed animal, found by students at the Marist University. It was isolated from an environental sample consisting of leaves and dirt.[9] The bacteria 'Djungelskog' can infect Arthrobacter, "the latter capable of breaking down complex hydrocarbons and is therefore a potential use in bioremidation". [10] According to the naming notes, its name was taken after the plush toy. [11][12][13]This has illustrated the plush's popularity and significance.
See also
- Blåhaj, a stuffed shark also sold by IKEA and has a similar level of popularity.
- Costco bear, a stuffed bear sold by a big box retailer that has attained a similar level of pop culture status.
References
- ↑ 1.0 1.1 "DJUNGELSKOG soft toy, brown bear". IKEA. Retrieved 2025-03-15.
- ↑ "IKEA Released An Adorable Plush Bear And People Are Losing Their Minds Over It". Bored Panda. 2020-07-01. Retrieved 2025-03-14.
- ↑ "DJUNGELSKOG soft toy, brown bear, 28 cm". IKEA. Retrieved 2025-03-15.
- ↑ Kelley, Tamara (March 8, 2018). "Introducing the new IKEA children's collection, with sustainability at its heart". idealhome.co.uk. Archived from the original on June 14, 2018. Retrieved March 14, 2025. Unknown parameter
|url-status=ignored (help) - ↑ "Tired-looking bear plushies in IKEA Japan go viral as they remind Japanese of themselves". mothership.sg. Retrieved 2025-03-14.
- ↑ 6.0 6.1 Mitchell, Alex (2024-01-04). "The best new Ikea product isn't furniture, it's a big teddy bear". Retrieved 2025-03-14.
- ↑ Sergeant, Emily (2020-07-01). "IKEA is selling a huge 'djungelskog' teddy bear for only £25". The Manc. Retrieved 2025-03-14.
- ↑ "Twitter Is Going Crazy For Ikea's 'Djungelskog' Stuffed Bear". Cheezburger. Retrieved 2025-03-14.
- ↑ Oliveros, Abigail M.; McDougall, Shelby A.; Snyder, Miles A.; Snowden, Sara K.; Richard, Joseph D.; Rao, Christopher M.; Ponce, Marybeth; Pitonza, Christopher J.; Ozcelik, Mira; Mannina, Sofia S.; Magna, Juliana R.; Lopez, Andrew S.; Gustafson, Linnea C.; Glackin, Brynn K.; Dolge, Abigail E. (2024-02-20). "Genome sequence of bacteriophage Djungelskog isolated from an Arthrobacter globiformis culture". Microbiology Resource Announcements. 13 (3): e01294–23. doi:10.1128/mra.01294-23. PMC 10927632 Check
|pmc=value (help). PMID 38376224 Check|pmid=value (help). - ↑ Oliveros, Abigail M.; McDougall, Shelby A.; Snyder, Miles A.; Snowden, Sara K.; Richard, Joseph D.; Rao, Christopher M.; Ponce, Marybeth; Pitonza, Christopher J.; Ozcelik, Mira; Mannina, Sofia S.; Magna, Juliana R.; Lopez, Andrew S.; Gustafson, Linnea C.; Glackin, Brynn K.; Dolge, Abigail E. (2024-02-20). "Genome sequence of bacteriophage Djungelskog isolated from an Arthrobacter globiformis culture". Microbiology Resource Announcements. 13 (3): e01294–23. doi:10.1128/mra.01294-23. PMC 10927632 Check
|pmc=value (help). PMID 38376224 Check|pmid=value (help). - ↑ "The Actinobacteriophage Database | Phage Djungelskog". phagesdb.org. Retrieved 2025-03-16.
- ↑ Oliveros, Abigail M.; McDougall, Shelby A.; Snyder, Miles A.; Snowden, Sara K.; Richard, Joseph D.; Rao, Christopher M.; Ponce, Marybeth; Pitonza, Christopher J.; Ozcelik, Mira; Mannina, Sofia S.; Magna, Juliana R.; Lopez, Andrew S.; Gustafson, Linnea C.; Glackin, Brynn K.; Dolge, Abigail E. (2024-03-12). "Genome sequence of bacteriophage Djungelskog isolated from an Arthrobacter globiformis culture". Microbiology Resource Announcements. 13 (3): e01294–23. doi:10.1128/mra.01294-23. ISSN 2576-098X. PMC 10927632 Check
|pmc=value (help). PMID 38376224 Check|pmid=value (help). - ↑ Oliveros, Abigail M.; McDougall, Shelby A.; Snyder, Miles A.; Snowden, Sara K.; Richard, Joseph D.; Rao, Christopher M.; Ponce, Marybeth; Pitonza, Christopher J.; Ozcelik, Mira; Mannina, Sofia S.; Magna, Juliana R.; Lopez, Andrew S.; Gustafson, Linnea C.; Glackin, Brynn K.; Dolge, Abigail E. (2024-03-12). "Genome sequence of bacteriophage Djungelskog isolated from an Arthrobacter globiformis culture". Microbiology Resource Announcements. 13 (3): e0129423. doi:10.1128/mra.01294-23. ISSN 2576-098X. PMC 10927632 Check
|pmc=value (help). PMID 38376224 Check|pmid=value (help).
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