Duke Greenhill

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Duke Greenhill (born November 3, 1978) is an American marketing creative and strategy executive, entrepreneur, filmmaker, and writer best known for integrated omnichannel storytelling. He has worked with brands including L’Oreal, Tiffany & Co., MasterCard, the Government of Monaco, U.S. presidential election campaigns and others.

Greenhill is a published thought leader on the subjects of branding, storytelling, film and creativity. He has appeared on the subjects in publications including The Harvard Business Review, The Telegraph, Fast Company, HubSpot, Mashable, MovieMaker, The Hollywood Reporter and many others. [1] [2] [3] [4] [5] [6]

He frequently lectures about creativity, branding, writing and film. [7] [8]

Greenhill has also taught and developed curriculum for film and strategic communications courses at several U.S. universities [9], and he is an award-winning screenwriter. [10]


Greenhill was born in Fort Worth, Texas, to attorney William D. Greenhill and Ann Greenhill. Greenhill has two younger brothers: Frank Greenhill, and Joe R. Greenhill the fifth. His grandfather, Joe. R. Greenhill, was the Chief Justice of the Texas Supreme Court. Greenhill was active in the arts from a young age, and worked as a professional stage actor and model through college.[11] He attended the University of Texas at Austin, where he obtained a Bachelor of Science degree in film and communications, and graduate school at Columbia University, where he earned a Master of Fine Arts degree with honors.

Early career[edit]

After college, Greenhill relocated to Washington, DC, where he joined the advertising firm Stevens, Reed Curcio and Potholm as production department manager. He produced many TV and radio campaigns that won Telly and Pollie Awards.[12] In his late twenties, he then attended Columbia University's graduate school of film. While there, he wrote, produced and directed a number of award-winning short films and wrote five festival-placed screenplays.


Film, TV and Video

While a film undergrad at the University of Texas at Austin, Greenhill worked on several Hollywood features including The Rookie, The Life of David Gale and The Alamo, and served as an intern to Academy Award-winning documentary filmmaker, Barbara Kopple [12]. Upon receiving his MFA with honors from Columbia University in New York City, Greenhill worked as a producer of independent films including Shifting the Canvas,[13] Trophy Kidsand Zenith. Zenith was widely covered in the press both for resuscitating the “steam punk” genre, and for its innovative, interactive transmedia marketing campaign [14]. The New York Times dubbed it a “successful atmospheric thriller that the audience can join through the Web.” [15]

As an agency executive, Greenhill was also senior producer on a national TV ad campaign for Ameriprise Financial featuring Tommy Lee Jones, and a series of videos (one of which premiered at the Emmy Awards) for MasterCard featuring Justin Timberlake [16]. Greenhill has also produced videos for other globally recognized brands including Red Bull, Malibu Rum, Equal (the sweetener) and others [17].

Greenhill also wrote and reviewed films for industry magazines including MovieMaker Magazine [18] and The Harvard Gay and Lesbian Review[19], and was a film columnist for Hybrid Magazine [20] [21] [22] [23] and regular review writer for radio personality, Candace Havens.

Greenhill has received numerous awards for his film, video and TV work, including a student Academy Award finalist nod for the short film, The Assastant [24], and multiple Pollies, Tellys, Hermès and Addy awards [25].

Marketing and Strategic Communications

Greenhill oversaw creative production for branding and advertising campaigns for the clients mentioned above, as well as interactive marketing campaigns for Tiffany & Co and for L’Oreal [26]. He was also a strategic consultant to luxury brands like the Government of Monaco, and managed production on two U.S. presidential election 527 campaigns, one of which is widely regarded to have shifted national opinion in a matter of weeks [27].

Greenhill founded and served as Executive Creative Director and Chief Strategist of the Manhattan-based brand marketing boutique, Greenhill+Partners. He writes for publications including Campaigns and Elections,[28] MobileMarketer[29] and MarketingProfs.[30] In 2015, he sold Greenhill+Partners for an undisclosed amount.

He and his firms are recognized for leveraging viral marketing, brand films and online video.[31]


  1. "Select Published Work". http://www.dukegreenhill.com/articles
  2. "Slaying the Dragon...". https://www.fastcompany.com/3019721/slaying-the-dragon-and-other-ways-to-create-killer-content
  3. "Mashable Author Profile". https://mashable.com/author/duke-greenhill/
  4. "HubSpot Author Profile". https://blog.hubspot.com/agency/author/duke-greenhill/
  5. "Indie Sizzle vs. Hollywood Fizzle". https://www.moviemaker.com/articles-features/indie-sizzle-vs-hollywood-fizzle-2958/
  6. "Zenith Review". https://www.hollywoodreporter.com/review/zenith-film-review-30131
  7. "Catalyst Conference Speakers". http://www.roguewatergroup.com/catalyst/
  8. "Chamber Update - Creative Potential: You Have It, Too". https://www.fortworthchamber.com/chamberupdate/creative-potential-you-have-it-too/
  9. "Resume". http://www.dukegreenhill.com/resume
  10. "IMDb for Duke Greenhill". https://www.imdb.com/name/nm2998889/bio
  11. "Duke Greenhill". IMDb. Retrieved 2018-06-14.
  12. 12.0 12.1 "Duke Greenhill". IMDb. Retrieved 2018-07-15.
  13. Desk, BWW News. "Alan Cumming To Star In Griffith's 'Shifting the Canvas'". BroadwayWorld.com. Retrieved 2018-06-14.
  14. Leydon, Joe (2011-01-19). "Zenith". Variety. Retrieved 2018-07-15.
  15. Catsoulis, Jeannette. "Vladan Nikolic's 'Zenith,' Tale of Paranoia - Review". Retrieved 2018-07-15.
  16. "DUKE GREENHILL | Portfolio Home | Integrated Storytelling". DUKE GREENHILL | Portfolio Home | Integrated Storytelling. Retrieved 2018-07-15.
  17. "DUKE GREENHILL | Film Portfolio | Film Producer and Screenwriter". DUKE GREENHILL | Portfolio Home | Integrated Storytelling. Retrieved 2018-07-15.
  18. "Archived copy". Archived from the original on October 5, 2011. Retrieved 2011-09-11.CS1 maint: Archived copy as title (link)
  19. "The Gay & Lesbian Review Worldwide (2007) - Art Memo: Rebecca: How a Lesbian-Inflected Movie Got Made - The Alfred Hitchcock Wiki". the.hitchcock.zone. Retrieved 2018-07-15.
  20. "hybridmagazine.com :: indie counter-culture daily, no secret handshakes". www.hybridmagazine.com. Retrieved 2018-07-15.
  21. "hybridmagazine.com :: indie counter-culture daily, no secret handshakes". www.hybridmagazine.com. Retrieved 2018-07-15.
  22. "hybridmagazine.com :: indie counter-culture daily, no secret handshakes". www.hybridmagazine.com. Retrieved 2018-07-15.
  23. "hybridmagazine.com :: indie counter-culture daily, no secret handshakes". www.hybridmagazine.com. Retrieved 2018-07-15.
  24. "The Assastant Film". theassasstant.blogspot.com. Retrieved 2018-07-15.
  25. "DUKE GREENHILL | Awards". DUKE GREENHILL | Portfolio Home | Integrated Storytelling. Retrieved 2018-07-15.
  26. "DUKE GREENHILL | Marketing Portfolio | Creative Director, Strategist". DUKE GREENHILL | Portfolio Home | Integrated Storytelling. Retrieved 2018-07-15.
  27. "Meet Duke Greenhill of J.O. in Fort Worth - Voyage Dallas Magazine | Dallas City Guide". Retrieved 2018-07-15.
  28. "Archived copy". Archived from the original on October 11, 2011. Retrieved 2011-09-11.CS1 maint: Archived copy as title (link)
  29. "Understanding the potential of in-store mobile media". www.mobilemarketer.com. Retrieved 2018-06-14.
  30. "Need a Brilliant Brand Strategy? Go See a Movie". MarketingProfs. Retrieved 2018-06-14.
  31. News, A. B. C. (2008-06-12). "McCain Fans 'Blue Balled' by the Democrats". ABC News. Retrieved 2018-06-14.

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