Dynamic Yield
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 | |
| Private | |
| ISIN | 🆔 |
| Industry | Software, Web optimization |
| Founded 📆 | 2011 |
| Founder 👔 | Liad Agmon, Omri Mendellevich |
| Headquarters 🏙️ | New York City |
Area served 🗺️ | |
Key people | Liad Agmon (CEO) Omri Mendellevich (CTO) |
| Members | |
Number of employees | |
| Parent | McDonald's |
| 🌐 Website | www.dynamicyield.com |
| 📇 Address | |
| 📞 telephone | |
Dynamic Yield is a technology company that provides digital customer experience services to businesses. Dynamic Yield’s decisioning engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization, and one-to-one messaging.[1][2][3] Headquartered in New York, the company serves over 400 brands across the world.[4] The company was acquired by McDonald's in 2019, and from McDonald's by Mastercard in 2021.[5]
History[edit]
Liad Agmon and Omri Mendellvich co-founded Dynamic Yield in 2011. Agmon has led the company as chief executive officer since its inception and sits on its board of directors.[6] Prior to starting Dynamic Yield, Agmon co-founded information security vendor Onigma (acquired by McAfee) and founded social-search company Delver (acquired by Sears Holdings).[7][8][9] Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and sat on the board of its Home Electronics and Outlets business units.[10]
Omri Mendellevich has served as the company’s chief technology officer since its inception.[11]
As of April 2019, the company has more than 300 enterprise clients including Urban Outfitters Inc., Ikea, and HelloFresh.[12]
The company’s headquarters are in New York, with offices in Tel-Aviv, Berlin, London and Singapore.[13]
Acquisition[edit]
In March 2019, McDonald’s Corporation acquired Dynamic Yield for a reported $300 million, making it McDonald's largest acquisition in nearly two decades.[14][15] McDonald's is now the sole owner of Dynamic Yield, which remains a standalone company.[16]
In December 2021, Mastercard signed an agreement with McDonald's to acquire Dynamic Yield. [5]
Funding[edit]
The company raised approximately $68 million over five funding rounds.
- Feb 2012: undisclosed seed round led by Ofer Zinger and Ohad Gliksman.[citation needed]
- April 2013: a $2 million Series A round led by Bessemer Venture Partners (BVP), with investments from the New York Times Company and Eric Schmidt’s Innovation Endeavors.[17]
- June 2014: a $12 million Series B round led by Marker LLC, with additional investments by Series A investors BVP, the New York Times Company and Innovation Endeavors, as well as a investments by ProSiebenSat.1 Media AG, a German media company.[18]
- December 2016: Dynamic Yield announced a $22 million Series C round led by Vertex Ventures Israel (part of the Vertex Holdings network of funds) and Claltech with participation from Baidu and Global Founders Capital.[19] In July 2017, Dynamic Yield closed its Series C round with the addition of Deutsche Telekom Capital Partners and La Maison.[20]
- August 2018: Dynamic Yield announced its Series D round, raising $32 million from Viola Growth, with participation from Union Tech Ventures.[citation needed] In October 2018, Dynamic Yield closed its Series D round with an additional $5 million from NAVER Corporation, one of Korea’s largest Internet companies, bringing the total funding round total to $38 million.[21]
Recognition[edit]
- CB Insights: Listed as top 100 AI companies in the world in 2018[22]
- Crain’s Top 100 Places to Work in NY[23]
- Named a Leader for four consecutive years in Gartner's Magic Quadrant for Personalization Engines[24]
- One of Deloitte’s Technology Fast 500 Companies[25]
See also[edit]
References[edit]
- ↑ Lunden, Ingrid. "Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M". TechCrunch.
- ↑ Barrett, Brian (March 25, 2019). "McDonald's Bites on Big Data With $300 Million Acquisition". WIRED.
- ↑ "Dynamic Yield raises $22M to make marketing more personal".
- ↑ Heggie-Collins, Sam (July 8, 2020). "Dynamic Yield Expands APIs to Enable Entire Personalization Suite Beyond Web". Directors Club.
- ↑ 5.0 5.1 "Mastercard to Add to Services Momentum with Acquisition of Dynamic Yield, McDonald's Cutting-Edge Personalization Platform" (Press release). Archived from the original on January 14, 2022. Retrieved March 12, 2022 – via Business Wire. Unknown parameter
|url-status=ignored (help) - ↑ Ha, Anthony. "Personalization company Dynamic Yield raises $22M and adds Baidu as an investor". TechCrunch.
- ↑ "Liad Agmon About What It Takes To Build A Startup In Israel". NoCamels - Israeli Innovation News. 2013-02-10. Retrieved 2019-04-17.
- ↑ Kawamoto, Dawn. "McAfee buys, integrates Onigma". CNET. Retrieved 2019-04-17.
- ↑ "Sears buys social search engine Delver.com". DMNews.com. Retrieved 2019-04-17.
- ↑ Elana Widmann (February 10, 2013). "Liad Agmon, A 35-Year-Young Startup Veteran, On What It Takes To Build A Good Startup In Israel". NoCamels.
- ↑ "McDonald's to buy Israel's Dynamic Yield for $300 million". www.israelhayom.com. Retrieved 2019-04-25.
- ↑ "McDonald's Is Buying a Decision-Logic Tech Company to Personalize Your Drive-Thru Experience". Fortune. Retrieved 16 May 2019.
- ↑ "Dynamic Yield Career Page".
- ↑ "McDonald's acquires decision technology company Dynamic Yield". S&P Global. March 25, 2019.
- ↑ Lucas, Amelia (2019-03-25). "McDonald's announces acquisition to personalize the drive thru". www.cnbc.com. Retrieved 2019-04-25.
- ↑ Blustein, Andrew (March 27, 2019). "McDonald's aims to personalize Drive Thru experience with $300m Dynamic Yield acquisition". The Drum.
- ↑ Robin Wauters (April 24, 2013). "Website revenue optimization co Dynamic Yield raises $2m". NoCamels.
- ↑ John Biggs (June 20, 2014). "Website revenue optimization co Dynamic Yield raises $2m". Techcrunch.
- ↑ Anthony Ha (Dec 20, 2016). "Personalization Company Dynamic Yield Raises $22M and Adds Baidu as an Investor". Techcrunch.
- ↑ Anthony Ha. "Personalization Company Dynamic Yield Raises $22M and Adds Baidu as an Investor".
- ↑ Luden, Ingrid. "Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M". www.techcrunch.com. TechCrunch.
- ↑ "AI 100: The Artificial Intelligence Startups Redefining Industries". CB Insights.
- ↑ "Crain's Best Places to Work".
- ↑ "Magic Quadrant for Personalization Engines". Gartner.
- ↑ "Deloitte Technology Fast 500". Deloitte.
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