ERA Timepieces
| File:ERA logo 2018.jpg | |
| Private | |
| ISIN | 🆔 |
| Industry | Ecommerce |
| Founded 📆 | 2018 |
| Founder 👔 | Michael Galarza |
| Headquarters 🏙️ | New York City |
Area served 🗺️ | Worldwide |
| Products 📟 | Watches |
| Members | |
Number of employees | 1–10[1] |
| 🌐 Website | eratimepieces |
| 📇 Address | |
| 📞 telephone | |
ERA Timepieces, or simply ERA, is an American luxury watch company specializing in complicated, high-end timepieces. ERA was founded in 2018 by Michael Galarza and is headquartered in New York City. The brand specializes in tourbillon watches, minute repeaters, wandering hours, and other high-end complications often associated with luxury Swiss watch brands.[1] These unique complications are made by a small number of watch artisans, usually under Swiss control, which gives the Swiss a degree of influence over these high-end complications.[2] Swiss companies often inflate the price of these unique watches to five- or six-figure price points (USD).[2] ERA's founder believed he could produce high-quality mid-range tourbillons and other high-end timepieces at a lower cost, targeting the growing microbrand and direct-to-consumer market.[3]
History
ERA Timepieces, a direct-to-consumer and microbrand company, was founded by Michael Galarza in 2018. During this time, an "explosion of different micro-brands for gadgets, apparel, cosmetics, furniture, and food" was evident on Instagram and Facebook.[4] Taking advantage of this profound shift in the consumer-goods sector, Galarza started ERA to reduce the price of high-end complications and features typically found in expensive timepieces, making them more affordable in an industry known for price gouging.[5][6]
Although the microbrand scene aimed to challenge traditional watch sales, Galarza sought specifically to challenge the Swiss monopoly on tourbillons and other high-end complications.[7] In September 2018, ERA launched their initial watch line on the Kickstarter crowd funding site, raising $2,000,000 USD in a few months.[3]
In 2019, ERA continued to expand within the microbrand and direct-to-consumer space, posing a challenge to established consumer brands.[5][8]
Models
The ERA Prometheus was ERA's first watch line, launching in September 2018. Leo David of The Coolector described the watch as a groundbreaking timepiece, making high-end caliber tourbillons accessible to consumers.[2]
ERA's next three watch models will launch in Spring 2019. One model will feature a rare complication never before combined with a tourbillon. Another will be a Swiss movement dive watch with that same rare complication. ERA will also release a smaller, classic, simpler tourbillon dress watch for both men and women.[3]
Owners
- Tony Hawk, professional skateboarder, actor, and owner of Birdhouse
- Justin Simmons, American football safety for the Denver Broncos of the National Football League[9]
- Terrell McClain, American football defensive tackle for the Atlanta Falcons of the National Football League
- Ryan Burnett, professional boxer, former unified bantamweight world champion, WBA (Unified) and IBF
- Tommy Chong, comedian, actor, writer, director, musician, and cannabis rights activist
- Herald Marku, Albanian professional footballer[9]
References
- ↑ 1.0 1.1 "ERA Timepieces". Crunchbase. Retrieved 13 February 2019.
- ↑ 2.0 2.1 2.2 "ERA Prometheus Tourbillon Watch". The Coolector | Online Men's Lifestyle Magazine | Design, Gear & Fashion. January 28, 2019. Retrieved 13 February 2019.
- ↑ 3.0 3.1 3.2 Kaminsky (January 23, 2019). "Era Timepieces Prometheus Tourbillon (Review) + interview with founder". KaminskyBlog. Retrieved 13 February 2019.
- ↑ Mims, Christopher (October 4, 2018). "Why You're Buying Products From Companies You've Never Heard Of". The Wall Street Journal. ISSN 0099-9660. Retrieved 13 February 2019.
- ↑ 5.0 5.1 "The growth of microbrands threatens consumer-goods giants". The Economist. November 8, 2018. ISSN 0013-0613. Retrieved 13 February 2019.
- ↑ Boriosi, Marc S. (January 23, 2019). "ERA Timepieces: Looking Like A Million Bucks Is Now Easy & Affordable!". THE LEVITY BALL. Retrieved 13 February 2019.
- ↑ Stacey, James (August 30, 2018). "What's Behind the Huge Groundswell of Small, Independent Watch Brands?". Bloomberg.
- ↑ Belsky, Scott (March 30, 2018). "Attack of the Micro Brands". Positive Slope. Retrieved 13 February 2019.
- ↑ 9.0 9.1 "The ERA Prometheus". eratimepieces.com. Retrieved 13 February 2019.
External links
Official ERA Website – eratimepieces.com
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