Eatigo
| File:Eatigo Logo.png | |
Type of site | E-commerce |
|---|---|
| Available in | 4 languages |
List of languages | |
| Founded | 2013 [1] |
| Headquarters | , |
| No. of locations | 13 (2019) |
| Area served | |
| Founder(s) | Michael Cluzel, Judy Tan, Siddhanta Kothari, Pumin Yuvacharuskul |
| Industry | Internet |
| Services | [2] |
| Website | https://eatigo.com/ |
| Alexa rank | 103,873 (May 2019)[3] |
| Commercial | Yes |
| Registration | Required |
| Launched | 2014 |
| Current status | Active |
Eatigo is a restaurant reservation service that offers time based discounts over standard menu pricing. Founded in 2013[4] by entrepreneurs of diverse nationalities (French, Singaporean, Indian and Thai). As of May 2017, the company has seated over 4 million people at 1,000 restaurants across the Southeast Asian region.[5][6]
History
The company was founded by telco professionals Michael Cluzel, who is the group CEO; Siddhanta Kothari, who is the CFO; and Judy Tan, who is Director, who met while working together in Cambodia with Millicom International Cellular; and Entrepreneur Pumin (Louis) Yuvachruskul,[7] who is the CEO for Thailand.[8]
Founded in 2013[9] and launching a website initially in Thailand in June 2014[8] with the aim "to help restaurant owners and management in connecting empty stomachs to empty tables".[10] An app version for Android and iOS was launched soon after in July 2014.[11] After capturing over 95% market share in the online table reservation market in Thailand,[8][12] operations were launched in Singapore in February 2015.[8]
After raising over $10 million through a series B round investment From TripAdvisor in October 2016,[13][14] via TripAdvisor's global restaurant reservation brand, TheFork,[15] operations were launched in Malaysia in March 2017[16] and Hong Kong in May 2017.[17] In Hong Kong, Eatigo broke even after just six months of operation.[18]
After acquiring competitor Ressy[19][6] Eatigo launched in India in July 2017[20] and operations were also launched in the Philippines in July 2017.[21] The Philippine business turned a profit in four months.[18]
In July 2018, Eatigo received an undisclosed sum[22] in "pre-series C"[23] investment once again from Tripadvisor,[24] bringing the total funding raised to over US$25M to date.[25]
In January 2019, Eatigo launched in its 7th country, Indonesia.[26]
Information
For users
Users of the site are provided a percentage discount on their food bills.[27]
Eatigo also has a mobile application available in Apple's App Store[28] and Google Play,[29]
For restaurants
Founder and CEO Michael Cluzel has described Eatigo as the 'anti-Groupon', as Groupon delivers the majority of customers at peak hours, while Eatigo aims to deliver 90% at off-peak hours.[30][31]
Markets
Eatigo is currently available in the following countries and cities:
- Thailand
- Bangkok
- Pattaya
- Chaing Mai
- Singapore
- Hong Kong
- Malaysia
- Philippines
- India
- Indonesia
Funding
To date, Eatigo has undergone three rounds of funding, first in December 2015[32] with Series A investor PlanB,[6] a publicly listed media company in Thailand.
They received backing from American travel site TripAdvisor for their Series B funding,[33] bringing their total funding to date to US$15.5 million[34] and again received a 2nd round of funding from TripAdvisor in July 2018.[23]
References
- ↑ https://eatigo.com/th/bangkok/en/about-us
- ↑ https://www.bangkokpost.com/lifestyle/social-and-lifestyle/630896/yielding-dining-excellence
- ↑ "Archived Copy". Alexa Internet. Archived from the original on 29 May 2019. Retrieved 29 May 2019.CS1 maint: Archived copy as title (link)
- ↑ "Eatigo: Connecting Empty Dining Tables with Empty Stomachs". Harvard Business Publishing.
- ↑ "How eatigo Has Disrupted the Food Space with its Win-Win Exportable Business". Ecommerce IQ.
- ↑ 6.0 6.1 6.2 "TripAdvisor Led Follow-on Funding Round In Eatigo Bringing The Total raise So Far To $25 Mn". Inc42.
- ↑ "หนุ่มไฟแรงผู้ปั้น Eatigo แอพฯจองร้านอาหารอันดับ 1 ของเอเชีย 'ภูมินทร์ ยุวจรัสกุล'". Hello!.
- ↑ 8.0 8.1 8.2 8.3 "After creating a monopoly in Thailand, will Eatigo's 'never pay full price' model wow India?". Daily Hunt.
- ↑ "Eatigo aims to build on success by going 'deep and wide' this year". The Nation. Archived from the original on 2019-05-29.
- ↑ "Bangkok chosen as launch pad for Eatigo app". The Star.
- ↑ "New restaurant discount app launched in Bangkok". Travel Daily Media.
- ↑ "PHP Tech Lead job at Eatigo Singapore Pte Ltd Thailand". Startup Jobs Asia.
- ↑ "Southeast Asia's Eatigo lands $10M+ from TripAdvisor for its discount restaurant service". Techcrunch.
- ↑ Arshad, Ajani (June 2017). "INVESTMENT THESIS FOR TRIPADVISOR, INC. (NASDAQ: TRIP)" (PDF). Studies in Applied Finance: 15.
- ↑ "TripAdvisor's first SEA investment is Thailand-based startup Eatigo". e27.
- ↑ "EATIGO LAUNCHES IN MALAYSIA, DISRUPTS RESTAURANT INDUSTRY". Digital News Asia.
- ↑ "Restaurant reservation app eatigo hits Hong Kong". South China Morning Post. Retrieved 2017-12-07.
- ↑ 18.0 18.1 "Eatigo mobile app offers diners discounts to eat at odd times". Today Online.
- ↑ "Restaurant reservation app Eatigo acquires Ressy, enters India". VC Circle.
- ↑ "Restaurant reservation platform Eatigo forays into India". Forbes india.
- ↑ "Connecting empty stomachs to empty tables". Inquirer.
- ↑ "TripAdvisor infuses more money into Southeast Asia's online restaurant reservation startup Eatigo". e27.
- ↑ 23.0 23.1 "Eatigo books fresh funding as TripAdvisor doubles down on investment". Tech in Asia.
- ↑ "Restaurant booking startup Eatigo chows down ~$10M more from TripAdvisor". Tech Crunch.
- ↑ "Reservation Platform Eatigo Closes Pre-Series C Round - Raised Over US$25M Funding To Date". Vulcan Post.
- ↑ "Bookings Made Easy: Restaurant Reservation Platform Eatigo Arrives in Indonesia". Jakarta Globe.
- ↑ "Eatigo: A handy mobile app for restaurant bookings in Bangkok and Pattaya". ThaiVisa.
- ↑ "eatigo on the app store". Apple App Store.
- ↑ "eatigo – discounted restaurant reservations". Google Play.
- ↑ "Yielding dining excellence". Bangkok Post.
- ↑ "Eatigo CEO: Call us the 'anti-Groupon' startup". CNBC.
- ↑ "Off-peak restaurant booking startup Eatigo raises series A funding". Techinasia.
- ↑ "Tripadvisor dishes out series B to Eatigo to 'connect empty stomachs with empty tables'". Tech in Asia. Retrieved 2017-12-07.
- ↑ "Eatigo raises Series B investment from TripAdvisor! as total funding hits USD $15.5M". Techsauce. Retrieved 2017-12-07.
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