Embibe
| Private | |
| ISIN | 🆔 |
| Industry | Edtech, distance education, m-learning |
| Founded 📆 | April 2012[1] |
| Founder 👔 | Aditi Avasthi |
| Headquarters 🏙️ | , , |
Area served 🗺️ | Asia-Pacific |
| Revenue🤑 |  $1·1 Million |
| Owner | Reliance Industries |
| Members | |
Number of employees | 775 (by August 2020) |
| Subsidiaries | 100 Marks(March 2015), Funtoot (December 2019), OnlineTyari (February 2020) |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Embibe is an Indian education technology (EdTech) company that was established in 2012. Funded by Reliance Industries Ltd, it is the brainchild of Aditi Avasthi, and its parent company, ‘Indiavidual Learning Pvt Ltd’ is headquartered in Bengaluru, India. Since its inception, it has been actively working towards solving the problems brought on by applying standardised education uniformly, across a highly diverse range of students with varying levels of aptitude, ability, and other factors that impact learning. To this end, in its early years, the company’s core team members sought to devise a dynamic, self-updating curriculum, designed on the principles of how learning itself works. They achieved this by creating Embibe’s proprietary Knowledge Graph, which continued to be modelled over the years, by identifying, through machine learning techniques, how the human mind actually learns.
At present, the company claims that its Knowledge Graph hosts 40,000 concepts with 700,000 interconnections, and is capable of precisely identifying any student’s strengths and weaknesses in terms of their knowledge, their academic strategy, as well as their behaviour when it comes to attempting tests. Embibe’s knowledge graph reportedly addresses the rigid linearity of India’s syllabus-based education system, in which learners are often unable to revisit what they’ve previously learned, to better understand the concepts being taught to them in their current grade.
According to sources from within the company, by collating anonymous data points from the activity of over 19 million students to date, Embibe’s Data Science Lab (DSL) analyses 14 million variables of data for every student. The company claims it then processes this data to feed into the platform’s algorithms, positively influencing its users’ learning outcomes by generating “hyper personalised improvement plans that create phenomenal impact, with students experiencing score improvement of up to 49% after attempting just 10 digital tests.”
Embibe is a developer of an online test preparation platform designed to prepare students for competitive examinations like IIT JEE and entrance exam of BITS Pilani. Its application offers personalized, in-depth analytics, guided practice and score improvement recommendations.[2] Embibe started in June 2012 with $700,000 in seed funding raised mostly from Aditi Avasthi’s family and friends.
History[edit]
It was founded by Aditi Avasthi in 2012 in Mumbai for providing personalized guidance to students.[3] Initially, Embibe catered to students preparing for competitive engineering and medical entrance exams, like JEE Main, JEE Advanced and NEET.
Acquisitions and Investments[edit]
- Embibe Raised $4 Million in 2014 from Kallari Capital & Venture Funds, Lightbox.[4]
- In March 2015, Embibe acquired "100 Marks" (a test prep platform).[5]
- In the year 2018, Reliance Industries announced $180 Million investment and acquired almost 73% stake in Embibe, to make Embibe a global AI-based company for education.[6][7]
- In December 2019, Embibe acquired its Ed-tech rival Funtoot.[8]
- In February 2020, Embibe Acquired OnlineTyari.[9]
- In the year 2020 Reliance CEO, Mukesh Ambani announced ₹5,000 million (US$70 million) investment in Embibe, all set to bring revolution in Indian Education.[10]
Product and Services[edit]
Embibe operates on a freemium business model. Embibe has two paid products – JUMP and RANKUP for personalized score improvement resources and plan.[12]
Awards & Recognitions[edit]
 |
- BBC 100 Most Influential Women In The World 2017 for CEO of Embibe, Aditi Avasthi.[13]
- CEO Aditi Awasthi was given “40 under 40” Youngest Entepreneur by Fortune magazine in 2015.[14]
- Amazon award for best AI in Education Sector in 2017.[15]
- BWdisrupt "40 under 40" award in 2017.[16]
- Women Entrepreneur of 2015 award to CEO, Aditi Avasthi from Education Congress-2015.[17]
- Top 10 AI based Start-up in India-2017 from Mint (newspaper).[18]
- Accenture Vahini Innovator of the Year, Economic Times Prime Women Leadership Awards, March 2019
- 40 Under 40 by Business World 2017[19]
- Vogue Woman of the Year, under the category Young achiever, in 2018[20]
References[edit]
- ↑ Crunch, Base. "Embibe". Retrieved 2020-08-12. Unknown parameter
|url-status=ignored (help) - ↑ "Embibe: A Teacher's Pet Tool". Forbes India. Retrieved 2020-08-12.
- ↑ "Embibe App". www.embibe.com. Retrieved 2020-08-12.
- ↑ May 3, Samidha Sharma / TNN / Updated; 2014; Ist, 05:28. "Kalaari Capital: Investors back test prep site Embibe - Times of India". The Times of India. Retrieved 2020-08-12.
- ↑ www.ETtech.com. "Online education startup Embibe acquires IIT test prep platform 100Marks - ETtech". ETtech.com. Retrieved 2020-08-12.
- ↑ Bureau, BW Online. "Embibe Transformed into Largest AI Edtech Platform with 180M from Reliance". BW Disrupt. Retrieved 2020-08-12.
- ↑ "Embibe App". www.embibe.com. Retrieved 2020-08-12.
- ↑ "Reliance-Owned Embibe Acquires Edtech Rival Funtoot". Inc42 Media. 2019-12-18. Retrieved 2020-08-12.
- ↑ "Reliance-owned Embibe acqui-hires OnlineTyari: Report". Techcircle. 2020-02-05. Retrieved 2020-08-12.
- ↑ "Mukesh Ambani doubles his bet on edtech – Reliance Industries invests ₹500 crore in startup Embibe". Business Insider. Retrieved 2020-08-12.
- ↑ "From Jio Glass, Jio TV to Embibe: Key Products to Know About From RIL AGM 2020". News18. 2020-07-15. Retrieved 2020-08-12.
- ↑ "Embibe App". www.embibe.com. Retrieved 2020-08-12.
- ↑ "BBC 100 Women: Who is on the list?". BBC News. 2017-11-01. Retrieved 2020-08-12.
- ↑ "Aditi Avasthi - India's Young & Brightest Entrepreneurs in 40 Under 40 2015 - Fortune India". www.fortuneindia.com. Retrieved 2020-08-12.
- ↑ "AI is shaping the future of education in India". LIGHTBOX. Retrieved 2020-08-12.
- ↑ "Startup Grind hosts Aditi Avasthi at Koramangala, Bangalore". Events High. Retrieved 2020-08-12.
- ↑ "Education Congress | Education Awards | Education Exhibition - Indian Education Show 2015". www.educationcongress.org. Retrieved 2020-08-12.
- ↑ Livemint (2017-05-20). "10 standout start-ups taking an AI leap in India". Livemint. Retrieved 2020-08-12.
- ↑ Bureau, BW Online. "Embibe Transformed into Largest AI Edtech Platform with 180M from Reliance". BW Disrupt. Retrieved 2019-02-12.
- ↑ "Aditi Avasthi's Embibe combines AI and education in a revolutionary way". VOGUE India. 2018-11-10. Retrieved 2019-02-12.
Embibe[edit]
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