|No. of locations||1|
|Founder(s)||Collis Ta'eed, Cyan Claire, Jun Rung|
|Industry||Internet, Web Design, Web Development|
|Services||Envato Market (ThemeForest, GraphicRiver, VideoHive, AudioJungle, CodeCanyon, PhotoDune, 3dOcean), Envato Studio, Envato Tuts+, Envato Elements|
|Alexa rank||1,304 (October 2017) |
Envato (formerly Eden) operates a group of digital marketplaces that sell creative assets for web designers, including themes, graphics, video, audio, photography and 3D models. It has over 1.5 million active buyers and sellers and over 8 million community members, along with over 5 million items for sale. Its highest-trafficked marketplace, ThemeForest, is the 204th most visited site in the world according to Alexa.
History[edit | edit source]
Collis Ta'eed, Cyan Ta'eed and Jun Rung founded Envato in 2006 in Sydney, Australia. Initially started as a lifestyle business that would allow the founders to work and travel, Envato grew beyond the founders’ initial expectations, following the rapid growth trajectory typical of a successful tech startup. The company now employs over 250 people, many of whom work from Envato’s head office in Melbourne, Australia.
Prior to founding Envato, Ta'eed grew up in Papua New Guinea, eventually moving to Australia to study mathematics and computer science. While at high school he befriended Jun Rung who studied design at University. Rung introduced Ta'eed to design, which quickly became a passion. Ta'eed soon left behind mathematics and computer science to focus on graphic design, teaching himself via online tutorials, magazines and design books, an experience which would later provide the inspiration for Envato's online learning service, Tuts+.
Collis Ta’eed found work as a web designer and it was during this time that he met Cyan Ta'eed, a fellow graphic designer and eventual co-founder of Envato. The pair married. Soon after, Collis Ta’eed began selling Flash files on iStockPhoto, making around $400 a month. It was from this experience that he developed the idea for FlashDen, a dedicated marketplace for Flash files. FlashDen became the first of what would eventually become eight marketplaces. Its name was changed to ActiveDen in 2009 after a trademark claim from Adobe.
With no technical co-founder, the team hired a developer to build the initial version of FlashDen. Launching the business cost $90,000 in total, financed by credit card debt, borrowing from family, and freelancing on evenings and weekends. The company's first office was Cyan Ta'eed's parents' basement garage. Envato has remained bootstrapped since its founding, despite repeated interest from VC firms.
FlashDen launched in 2006. In 2007 Collis Ta'eed's brother, Vahid Ta'eed, joined Envato as the fourth owner. Envato also launched Psdtuts+, a Photoshop tutorial website, and FreelanceSwitch, a blog about freelancing. In 2008 the company launched ThemeForest, a web templates and themes marketplace, and AudioJungle, a marketplace for stock music and audio. In 2009 the company launched VideoHive, a marketplace for motion graphics, stock footage and video files, and GraphicRiver, a marketplace for stock graphics. In 2010, after several years of traveling, Collis and Cyan Ta'eed settled in Melbourne, Australia, to work alongside the company’s Melbourne-based development team. The company also launched CodeCanyon in 2010, a marketplace for scripts and plugins. It launched PhotoDune, a stock photography marketplace, and 3dOcean, a 3D models and accessories marketplace, in 2011.
Since the launch of Psdtuts+ in 2007, Tuts+ has expanded to offer approximately 18,000 free tutorials on graphic design, web design, illustration, code, music, audio, video, photography, 3D, motion graphics, game development, computer skills, crafts, DIY and business. In 2011 it added a monthly membership service which grants access to a library of video courses and technical eBooks.
Envato launched Microlancer in 2013, a freelance services marketplace where buyers can purchase fixed-price services like logo design, illustration and WordPress customization. The product rebranded to Envato Studio in 2014.
Overview[edit | edit source]
Envato's network of sites and products includes Envato Market, Envato Studio, Envato Tuts+, Envato Sites and Envato Elements.
Envato Market[edit | edit source]
Envato Market offers digital assets for use in creative projects, with over 8 million digital products from a global community of over 6 million designers, developers, photographers, illustrators and video producers, operating across eight marketplaces in 200 countries 
ThemeForest[edit | edit source]
ThemeForest has themes and templates for websites on multiple platforms like Wordpress, Joomla, Drupal, and Magento. In August 2014 it was listed in the top 100 of most visited sites in the world by Alexa, the Amazon-owned web analytics firm. In December 2014, the top selling theme Avada reached 100,000 sales,
CodeCanyon[edit | edit source]
On 21 September 2015, Envato announced the closure of ActiveDen, its first online marketplace (formerly FlashDen) 
Envato Tuts+[edit | edit source]
Envato Tuts+ offers online courses and tutorials on web development, design, illustration, photography, video, music and other digital courses. It has served over 250 million students since launch.
Envato Studio[edit | edit source]
Envato Studio is an online marketplace for digital services. It launched in April 2013 as Microlancer before becoming Envato Studio in April 2014. Services include logo design, business and online marketing, WordPress, design and graphics, video and animation, eCommerce and CMS development, mobile and apps, and websites and programming. Freelancers set upfront pricing, scope and turnaround time for the services they offer.
Envato Sites[edit | edit source]
In November 2015 Envato launched Envato Sites in beta, a website builder that uses themes from Envato Market creators with an industry minimum subscription fee and also the ability to create a site without paying anything until the user chooses to make the site live.
Envato Elements[edit | edit source]
Envato Elements is a subscription based market that allows agencies, designers, and professionals to easily acquire tools for their work such as Fonts, Graphics, Web and CMS Templates and more. Envato Elements was first mentioned on November 4, 2015 on a forum thread with the name "A New Opportunity for GraphicRiver authors". On December 23 of the same year, Envato launched a landing page for Envato Elements.
Envato Hosted[edit | edit source]
Envato Hosted  is a monthly or yearly subscription service which allows users to choose a specific theme "look", where look is basically the industry's theme or department such as a Restaurant Theme instead of a Hospitality or Musician Themes instead of Art Themes. That allows users with low to no experience get a highly optimized theme based on their business. Envato Hosted is also an all in one package that offers WordPress Managed Hosting, Domain Purchase, Hosting Support, Hosting Migration (if prior hosting existed), Theme Installation, Full Automated Backup Support and 10% Discount at the services a user can acquire from Envato Studio. Envato Hosted was first introduced in November 2016 with a small number of themes participating the first launch but has since grown and by June 2, 2017 Envato Hosted launched their new categorization system where more than 30 premium WordPress theme authors participate.
Envato Elements was given the nickname Netflix for Designers due to the fact that offers unlimited assets to designers with a subscription and also on a mission to stop unfair compensation to designers.
Culture and awards[edit | edit source]
Employer review website JobAdvisor named Envato "Australia's Coolest Tech Company" in 2014. The company was ranked 12th in the BRW Best Places to Work 2015 Study, and 17th in the "Great Places to Work" Awards in Australia in 2016
Approximately 1/3 of Envato's 250 staff are based outside of the company's headquarters in Melbourne. Staff can work anywhere in the world for up to three months as part of flexible working policies.
Envato was the first Australian startup to publicly release its gender diversity figures for technical roles. In November 2015 Envato was named the "Coolest Company for Women" by careers website JobAdvisor.
Industry competitors[edit | edit source]
References[edit | edit source]
- "Envato will allow its employees to work from anywhere, at any time". Business Insider. Retrieved 29 November 2015.
- "Envato.com Alexa Rank". Alexa.
- Envato.com - Sites
- Envato.com - About
- Alexa - ThemeForest.net
- Envato Notes - Meet the Directors: Jun Rung
- "Contact Envato". Envato. Retrieved 2017-11-04.
- SMH - Entrepreneurs Shun Investment Offers
- BRW - How Online Market Envato Helps Artists Make Millions
- AFR: Online Market Envato Helps Artists Make Millions
- Fuel Your Creativity - Interview With Collis Ta'eed
- Envato Studio Blog - Meet Collis, the Man Behind Microlancer
- Washington Post "Adobe to Envato: Flash Is Ours, Change Your Name"
- 37Signals SVN: Bootstrapped, Profitable and Proud
- SMH: Startup Thrives Without Venture Capital
- Yahoo Finance - Envato Pays $200 Million to Its Community
- Press Release - Australian website ThemeForest breaks into the world's top 10
- Press Release - Records smashed at ThemeForest as top selling WordPress theme Avada surpasses 100,000 sales
- "Farewell ActiveDen". Inside Envato. Retrieved 2015-10-22.
- Press Release - Envato rebrands Microlancer, removing beta to launch Envato Studio
- "Introducing Envato Sites, a brand new website builder". Inside Envato. 2015-11-15. Retrieved 2017-11-04.
- "A new opportunity for GraphicRiver authors". Envato Forums. Retrieved 2016-11-27.
- "Envato Elements - Coming in 2016". Envato Forums. Retrieved 2016-11-27.
- "Professional Ready Made Website Templates & Designs". Envato Market. Retrieved 2017-11-04.
- Laurinavicius, Tomas. "Xavier Russo Of Envato Is On A Mission To Stop Unfair Compensation For Designers". Forbes. Retrieved 2016-11-27.
- Zaharov-Reutt, Alex. "iTWire - Envato Elements, an endless 'Netflix for designers' that compensates contributors". www.itwire.com. Retrieved 2016-11-27.
- "Envato Transforms Design Industry With New Subscription-Based Service and Fair Payment Model for Designers".
- "Subscription model by design". 2016-09-05. Retrieved 2016-11-27.
- News.com.au Envato Named Australia's Coolest Tech Company
- brw.com.au Why the Best Places To Work list is becoming a battle of the flex
- Envato.com - About
- Business Insider 'This Australian tech company has an awesome way to stop talent fleeing overseas'
- Twitter - Collis Ta'eed
- Inside.Envato - Kickstarting Open Source and Web Projects with Crowdfunding
- StartupSmart - Envato Becomes the First Australian Startup to Release Gender Diversity Figures
- Australia's Coolest Tech Companies 2015
- Telstra Business Women's Awards
- "2016 Event | 100 Women of Influence". www.100womenofinfluence.com.au. Retrieved 2017-11-04.
- "Tech Pioneers Top 50". www.techpioneers.com.au. Retrieved 2017-11-04.
[edit | edit source]
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