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Envato

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Envato Pty Ltd
240px
Available inEnglish
Founded2006
HeadquartersMelbourne,
No. of locations2
Area servedWorldwide
Founder(s)Collis Ta'eed, Cyan Claire, Jun Rung
CEOCollis Ta'eed
IndustryInternet, Web Design, Web Development
ServicesEnvato Market (ThemeForest, GraphicRiver, VideoHive, AudioJungle, CodeCanyon, PhotoDune, 3dOcean), Envato Studio, Envato Tuts+, Envato Elements,Mixkit,Placeit
Employees500+[1]
Websitehttps://envato.com/
Alexa rankIncrease 1,304 (October 2017)[2]
RegistrationYes
Launched2006; 13 years ago (2006)
Current statusOnline

Envato operates a group of digital marketplaces that sell creative assets for web designers, graphic designers, marketers and video producers including website themes, graphics and templates, video, audio, photography and 3D models.[3] It has over 2 million active buyers and sellers and over 10 million community members, along with over 5 million items for sale.[4] Its highest-trafficked marketplace, ThemeForest, is the 408 most visited site in the world according to Alexa.[5]

Envato was founded in 2006 by Collis Ta'eed, Cyan Claire, and Jun Rung.[6] It is headquartered in Melbourne, Australia.[7]


History[edit | edit source]

Collis Ta'eed, Cyan Ta'eed and Jun Rung founded Envato in 2006 in Sydney, Australia.[8] Initially started as a lifestyle business that would allow the founders to work and travel, Envato grew beyond the founders’ initial expectations, following the rapid growth trajectory typical of a successful tech startup.[9] The company now employs over 500 people, many of whom work from Envato’s head office in Melbourne, Australia.[10]

Prior to founding Envato, Ta'eed grew up in Papua New Guinea, eventually moving to Australia to study mathematics and computer science. While at high school he befriended Jun Rung who studied design at University. Rung introduced Ta'eed to design, which quickly became a passion. Ta'eed soon left behind mathematics and computer science to focus on graphic design, teaching himself via online tutorials, magazines and design books, an experience which would later provide the inspiration for Envato's online learning service, Tuts+.[11][12]

Collis Ta’eed found work as a web designer and it was during this time that he met Cyan Ta'eed, a fellow graphic designer and eventual co-founder of Envato. The pair married. Soon after, Collis Ta’eed began selling Flash files on iStockPhoto, making around $400 a month.[13] It was from this experience that he developed the idea for FlashDen, a dedicated marketplace for Flash files. FlashDen became the first of what would eventually become eight marketplaces. Its name was changed to ActiveDen in 2009 after a trademark claim from Adobe.[14]

With no technical co-founder, the team hired a developer to build the initial version of FlashDen. Launching the business cost $90,000 in total, financed by credit card debt, borrowing from family, and freelancing on evenings and weekends.[15] The company's first office was Cyan Ta'eed's parents' basement garage. Envato has remained bootstrapped since its founding,[16] despite repeated interest from VC firms.[17]

FlashDen launched in 2006. In 2007 Collis Ta'eed's brother, Vahid Ta'eed, joined Envato as the fourth owner. Envato also launched Psdtuts+, a Photoshop tutorial website, and FreelanceSwitch, a blog about freelancing. In 2008 the company launched ThemeForest, a web templates and themes marketplace, and AudioJungle, a marketplace for stock music and audio.[18] In 2009 the company launched VideoHive, a marketplace for motion graphics, stock footage and video files, and GraphicRiver, a marketplace for stock graphics and templates. In 2010, after several years of travelling, Collis and Cyan Ta'eed settled in Melbourne, Australia, to work alongside the company’s Melbourne-based development team.[15] The company also launched CodeCanyon in 2010, a marketplace for scripts and plugins. It launched PhotoDune, a stock photography marketplace, and 3dOcean, a 3D models and accessories marketplace, in 2011.

Since the launch of Psdtuts+ in 2007, Tuts+ has expanded to offer approximately 18,000 free tutorials on graphic design, web design, illustration, code, music, audio, video, photography, 3D, motion graphics, game development, computer skills, crafts, DIY and business.[19] In 2011 it added a monthly membership service which grants access to a library of video courses and technical eBooks.[20]

Envato launched Microlancer in 2013, a freelance services marketplace where buyers can purchase fixed-price services like logo design, illustration and WordPress customization. The product rebranded to Envato Studio in 2014.[21]

Overview[edit | edit source]

Envato's network of sites and products includes Envato Market, Envato Studio, Envato Tuts+, Envato Sites. Envato Elements, Placeit and Mixkit.

Envato Market[edit | edit source]

Envato Market offers digital assets for use in creative projects, with over 8 million digital products from a global community of over 6 million designers, developers, photographers, illustrators and video producers, operating across eight marketplaces in 200 countries [22]. On 21 September 2015, Envato announced the closure of ActiveDen, its first online marketplace (formerly FlashDen)

ThemeForest[edit | edit source]

ThemeForest has themes and templates for websites on multiple platforms like Wordpress, Joomla, Drupal, and Magento. In August 2014 it was listed in the top 100 of most visited sites in the world by Alexa,[23] the Amazon-owned web analytics firm.

CodeCanyon[edit | edit source]

CodeCanyon has plugins, scripts, and code for platforms and operating systems like WordPress, HTML5, PHP, Javascript, Bootstrap, iOS, Android.  Along with ThemeForest, CodeCanyon was one of Envato’s first marketplaces to allow sellers to set their own prices for items.[24]

VideoHive[edit | edit source]

VideoHive has stock footage, motion graphics, After Effects and Apple Motion templates that assist with video editing and production.

AudioJungle[edit | edit source]

AudioJungle has music and sound effects for projects like film, games, trailers, promotions, and podcasts.

GraphicRiver[edit | edit source]

GraphicRiver has illustrations, vectors, icons, and templates for flyers, resumes, banners and presentations. It also provides a large number of Photoshop actions.

PhotoDune[edit | edit source]

PhotoDune has stock photos and images, with categories such as tech, business, food, travel, and fitness.

3DOcean[edit | edit source]

3DOcean has 3D models, textures, base meshes, and plugins to enhance games and animations.

Envato Tuts+[edit | edit source]

Envato Tuts+ offers online courses and tutorials on web development, design, illustration, photography, video, music and other digital courses. It has served over 250 million students since launch.

Envato Studio[edit | edit source]

Envato Studio is an online marketplace for digital services. It launched in April 2013 as Microlancer before becoming Envato Studio in April 2014.[25] Services include logo design, business and online marketing, WordPress, design and graphics, video and animation, eCommerce and CMS development, mobile and apps, and websites and programming. Freelancers set upfront pricing, scope and turnaround time for the services they offer.

Envato Sites[edit | edit source]

In November 2015 Envato launched Envato Sites, a website builder that uses themes from Envato Market creators and offers both free and paid options. The product was well-received as an easy-to-use and low-cost solution for small business owners.[26]

Envato Elements[edit | edit source]

Envato Elements is a subscription-based market that provides agencies, designers, and professionals with unlimited downloads of creative assets such as WordPress themes, fonts, graphics and templates, stock audio and video. Envato Elements officially launched in August 2016 and was later given the nickname "Netflix for Designers" due to the fact that it offers unlimited assets to designers with a subscription and also a mission to stop unfair compensation to designers.

Placeit[edit | edit source]

In 2018, Envato acquired Mexican start-up Placeit, a digital template and mock-up tool.

Mixkit[edit | edit source]

In 2019, Envato launched Mixkit, a curated collection of stock video and animation that allows users to download each item for free.[27]

Culture and awards[edit | edit source]

Envato has an established reputation as one of Australia’s most flexible workplaces. Up to a third of Envato's 500 staff are based outside of the company's headquarters in Melbourne. Staff can work anywhere in the world for up to three months as part of flexible working policies.[28][29]

Employer review website JobAdvisor named Envato "Australia's Coolest Tech Company" in 2014.[30] The company was ranked 12th in the BRW Best Places to Work 2015 Study,[31] and has placed in the top twenty of the "Great Places to Work" Awards in Australia for the last four years, most recently at 14th in 2018.

Envato was the first Australian startup to publicly release its gender diversity figures for technical roles.[32] In November 2015 Envato was named the "Coolest Company for Women" by careers website JobAdvisor. In 2018 it launched a Developer Apprentice Program aimed at training aspirin female developers.[33]

Co-founder Cyan Ta'eed was 2015 Telstra Victoria Business Woman of the Year.[34] and in 2016 recognised as one of Australian Financial Review's 100 Women of Influence.[35]

Envato was named third in the 2016 Tech Pioneers Top 50 for Australia and New Zealand[36] as well as being named Australia's Coolest Company for Diversity [37]

In 2016 the company was named the Australian Exporter of the Year.[38] The following year it was named Creative Industries Exporter of the Year.[39] In 2018 the company received the Exporting Innovation award in the CRN Impact Awards. [40]

Industry competitors[edit | edit source]

References[edit | edit source]

  1. "Why Envato is sharing its millions in profit with employees and suggesting they buy alpacas with the dividends". SmartCompany. 2017-07-25. Retrieved 2019-04-09.
  2. "Envato.com Alexa Rank". Alexa.
  3. "Envato - Top digital assets and services". Envato. Retrieved 2019-04-09.
  4. Envato.com - About
  5. "Themeforest.net Traffic, Demographics and Competitors - Alexa". www.alexa.com. Retrieved 2019-04-09.
  6. Envato Notes - Meet the Directors: Jun Rung
  7. "Our path to disruption: Envato". SmartCompany. 2014-11-02. Retrieved 2019-04-09.
  8. SMH - Entrepreneurs Shun Investment Offers
  9. BRW - How Online Market Envato Helps Artists Make Millions
  10. "A Look Inside Envato's Stunning Headquarters in Melbourne". Officelovin'. 2015-03-16. Retrieved 2019-04-09.
  11. Fuel Your Creativity - Interview With Collis Ta'eed
  12. "Envato's Tuts+ gets a makeover". SmartCompany. 2014-05-20. Retrieved 2019-04-09.
  13. "An Interview with: Collis Ta'eed". wpContent. 2014-02-10. Retrieved 2019-04-09.
  14. Washington Post "Adobe to Envato: Flash Is Ours, Change Your Name"
  15. 15.0 15.1 AFR: Online Market Envato Helps Artists Make Millions
  16. 37Signals SVN: Bootstrapped, Profitable and Proud
  17. SMH: Startup Thrives Without Venture Capital
  18. Envato.com - About
  19. "Envato's Tuts+ gets a makeover". SmartCompany. 2014-05-20. Retrieved 2019-04-09.
  20. "A Book Apart Partners With Envato". A Book Apart. Retrieved 2019-04-09.
  21. Envato (2014-04-01). "From Microlancer to Envato Studio in 12 Months". Envato. Retrieved 2019-04-09.
  22. Yahoo Finance - Envato Pays $200 Million to Its Community
  23. Press Release - Australian website ThemeForest breaks into the world's top 10
  24. "Envato is moving to author driven pricing for ThemeForest and CodeCanyon • Post Status". Post Status. Retrieved 2019-04-10.
  25. Press Release - Envato rebrands Microlancer, removing beta to launch Envato Studio
  26. "Envato Sites Website Builder Review: Templates, Pricing & More". www.top10bestwebsitebuilders.com. Retrieved 2019-04-10.
  27. "Mixkit: Extraordinary HD videos For you to use, completely free of". betalist.com. Retrieved 2019-04-10.
  28. "Creating a good workplace culture". www.theaustralian.com.au. 2017-09-28. Retrieved 2019-04-10.
  29. "Envato CEO Collis Ta'eed: "I'd love to see a movement for corporations to use values more prevalently in decision making"". thriveglobal.com. Retrieved 2019-04-10.
  30. News.com.au Envato Named Australia's Coolest Tech Company
  31. brw.com.au Why the Best Places To Work list is becoming a battle of the flex
  32. StartupSmart - Envato Becomes the First Australian Startup to Release Gender Diversity Figures
  33. "Envato running apprenticeship program to train aspiring women developers". Startup Daily. 2018-07-03. Retrieved 2019-04-10.
  34. Telstra Business Women's Awards
  35. "2016 Event | 100 Women of Influence". www.100womenofinfluence.com.au. Retrieved 2017-11-04.
  36. "Tech Pioneers Top 50". www.techpioneers.com.au. Retrieved 2017-11-04.
  37. https://www.jobadvisor.org/blog/coolest-companies-2016-revealed/
  38. "2016 winners - Australian business success stories - Australian Export Awards". www.exportawards.gov.au. Retrieved 2019-04-10.
  39. "2017 winners - Australian business success stories - Australian Export Awards". www.exportawards.gov.au. Retrieved 2019-04-10.
  40. "CRN Australia - Connecting the Australian Channel". CRN Australia. Retrieved 2019-04-10.

External links[edit | edit source]

Category:Companies based in Melbourne Category:Companies established in 2006 Category:2006 establishments in Australia Category:Online marketplaces Category:Online retailers of Australia




This article "Envato" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Envato. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.


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