Eric Hirshberg
| Eric Hirshberg | |
|---|---|
| Born | June 5, 1968 Detroit, Michigan |
| 🎓 Alma mater | University of California at Los Angeles |
| 💼 Occupation | CEO of Activision |
| Board member of | X Prize Foundation UCLA School of the Arts and Architecture |
| 🏅 Awards | American Advertising Federation’s Hall of Achievement Advertising Age Creative 50 |
Eric Hirshberg is an American businessman and CEO of Activision, a video game publishing company and a subsidiary of Activision Blizzard, since September 2010.
Career[edit]
At Activision, Hirshberg has led the development and launch of several major game releases, including releases of the popular first-person shooter video game franchise Call of Duty, as well as the launch of Destiny with partner Bungie. During his tenure as CEO, the company has delivered several of the largest video game launches in industry history,[1] including Call of Duty: Black Ops II which generated $1 billion in sales in 15 days.[2] In 2011, he led the launch of Skylanders, which became the first kids’ video game franchise to cross the $1 billion mark in 15 months at retail and was the best-selling kids’ video game in North America and Europe.[3] The release of Destiny in September 2014 became the biggest new video game franchise launch in history.[4]
In December 2017, NPD recognized Call of Duty: WWII as the #1 console video game in North America for 2017, resulting in Call of Duty being the top selling video game franchise in North America for the 9th year in a row.[5]
Prior to joining Activision, Hirshberg spent 13 years leading advertising agency Deutsch LA, where he was co-CEO and Chief Creative Officer. During his time at Deutsch LA, Hirshberg built the agency up from a handful of employees to more than 400[6] and the company. The agency was named National Agency of the Year three times by AdWeek and National Agency of the Year twice by Advertising Age.[7][8]
Hirshberg was inducted into the American Advertising Federation’s Hall of Achievement in 2007.[9][10] He was cited as one of the 10 Most Influential Players in Marketing by Advertising Age in 2011.[11] Hirshberg was later named one of the 2012 Creativity 50 by Advertising Age, a list that recognizes “the most influential and groundbreaking creative thinkers and doers.”[12]
In addition to his responsibilities at Activision, Hirshberg sits on the boards of his alma mater, UCLA School of the Arts and Architecture,[13] where he delivered the school’s commencement address in 2015.[14] He is also on the Board of Trustees for The XPrize Foundation, a non-profit organization dedicated to solving the world’s grand challenges through prized competition.[15] Hirshberg received the “Visioneering Award” to conceive the next XPrize for Global Literacy in 2013.[16] He gave a TED Talk interviewing Norman Lear in 2016.[17]
Education[edit]
Hirshberg holds a bachelor’s degree in fine arts from the University of California at Los Angeles.[18]
References[edit]
- ↑ "25 Best Selling Video Games of All Time – Ranked". What Culture.
- ↑ Alexander Sliwinksi. "Call of Duty: Black Ops 2 sales reach $1 billion in 15 days". Engadget. Retrieved December 5, 2012.
- ↑ Jeff Grubb. "King of the toy store: Skylanders is now a $2 billion franchise (infographic)". VentureBeat. Retrieved February 7, 2014.
- ↑ Erik Kain. "'Destiny' Crosses $500 Million On Day One, Biggest New Video Game Launch Ever". Forbes. Retrieved September 10, 2014.
- ↑ Eddie Makuch. "Call of Duty: WW 2 Passes $1 Billion In Worldwide Sales". GameSpot. Retrieved December 20, 2017.
- ↑ Andrew McMains. "Q&A: Eric Hirshberg". AdWeek. Retrieved July 18, 2010.
- ↑ Kathleen Sampey. "U.S. Agency of The Year 2001". AdWeek. Retrieved January 14, 2002.
- ↑ Andrew McMains. "Agencies of The Year: U.S. Winner 1999 - Deutsch". AdWeek.
- ↑ "Advertising Hall of Achievement. American Advertising Federation". American Advertising Federation.
- ↑ "Eric Hirshberg Advertising Hall of Achievement® Induction Video". GameTrailers. Retrieved April 17, 2009.
- ↑ "Most Influential Players in Marketing". Advertising Age. Retrieved December 12, 2011.
- ↑ Boiler, John and Cole, Glenn and Jarvis, Matt and Nakata, Robert. "Creativity 50: Eric Hirshberg, CEO Activision". Advertising Age. Retrieved July 6, 2012.CS1 maint: Multiple names: authors list (link)
- ↑ "Eric Hirshberg: Class of 1991". UCLA.
- ↑ UCLA. "Eric Hirshberg's Commencement Address for the School of the Arts and Architecture on June 13, 2015". UCLA. Retrieved July 16, 2015.
- ↑ "XPrize. Our Boards: Directors & Trustees". XPrize.
- ↑ Dr. Peter Diamandis. "Visioneering the Future". XPrize. Retrieved April 23, 2013.
- ↑ "Norman Lear at TED2016: An Entertainment Icon on Living a Life of Meaning". TED.
- ↑ "Executive Profile: Eric Hirshberg". Bloomberg.
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