Estelle Ellis
Estelle Ruth Ellis (12 November 1919 – 1 July 2012) was an American business consultant. She worked with Condé Nast, Carter Hawley Hale, Phillips-Van Heusen, Dow Chemical, and the Kimberly-Clark Corporation.[1][2]
Career
Ellis began her career at Popular Science magazine[1][3] In 1943, Helen Valentine, the founding editor-in-chief for Seventeen, hired Ellis to work in sales during the magazine’s launch.[1][3] Ellis eventually became the magazine’s first marketing director.[1][4] Her work focused on distinguishing teenage girls as a powerful demographic in the economic market.[1][5][6]
In the 1970s, Ellis advised Brides magazine.[7]
Personal life
Ellis was married for fifty years to Samuel I. Rubenstein, who played a crucial role in the development of Business Image, Inc. They had two children: Ellis Marc Rubenstein, President and CEO of the New York Academy of Sciences, and Nora Jane Rubenstein, Ph.D., a writer and ethnographer.[1]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Estelle Ellis Collection | NMAH.AC.0423 | SOVA, Smithsonian Institution". sova.si.edu. Retrieved 2025-04-01.
- ↑ Martin, Douglas (July 15, 2012). "Estelle Ellis Rubinstein, a Pioneer at Seventeen, Dies at 92". New York Times.
- ↑ 3.0 3.1 Guadagnolo, Dan (2020). "The Miracle of You: Women's Sex Education and the Marketing of Kotex". Modern American History. 3 (2–3): 133–151. doi:10.1017/mah.2020.13.
- ↑ Massoni, Kelley (2006). "Teena Goes to Market: Seventeen Magazine and the Early Construction of the Teen Girl (As) Consumer". Journal of American Culture. 29 (1): 31–42. doi:10.1111/j.1542-734X.2006.00273.x.
- ↑ Anderson, Jill (2021). "A Friend, A Nimble Mind, and a Book: Girls' Literary Criticism in Seventeen Magazine, 1958–1969". Journal of American Studies. 55 (4): 815–840. doi:10.1017/S0021875820001693.
- ↑ Heller, Steven and Veronique Vienne, “Teen Magazines.” 100 Ideas That Changed Graphic Design. London: Laurence King, 2012.
- ↑ Dunak, Karen M. (2013), ""Lots of Young People Today Are Doing This": THE WHITE WEDDING REVIVED", As Long as We Both Shall Love, The White Wedding in Postwar America, NYU Press, pp. 102–133, ISBN 978-0-8147-3781-1, JSTOR j.ctt9qfhs6.8, retrieved 2025-04-01
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