Ethique
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| ISIN | 🆔 |
|---|---|
| Industry | Personal care |
| Founded 📆 | 2012 in Christchurch, New Zealand |
| Founder 👔 | Brianne West |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
Ethique (the French word for 'ethical', pronounced Eh-tique) is a zero waste beauty and lifestyle brand founded by New Zealand entrepreneur Brianne West in 2012. The company operates out of headquarters in Christchurch, New Zealand.[1]
Development, crowdfunding and investment[edit]
While studying at university, West started developing solid products in her home kitchen.[2] Her passion for environmental conservation, background in cosmetic chemistry and desire to create a business that went beyond just profit led her to establish Ethique in 2012 with the mission of ridding the world of plastic bottles.[3]
In 2015, West launched an online crowdfunding campaign through PledgeMe, which raised NZD $200,000 and attracted the largest number of female investors in the site's history.[4] The company raised over $2.8 million through crowdfunding as of January 2019.[5][6]
In October 2020, Ethique announced a major investment deal with a small group of investors who became the majority shareholder. Prior to the deal, the company's goal was to prevent fifty million bottles heading to landfill by 2025 and is now aiming for half a billion bottles by 2030 thanks to the new partnership with a values led partner.[7]
In January 2021, Ethique announced that its products prevented more than 10 million bottles heading to landfill.
Products[edit]
The company is globally renowned for its range of solid hair, face and body bars. All products are sold in compostable packaging, meaning zero consumer waste. Ethique only uses biodegradable ingredients and wrappers so its solid bars leave no trace on the planet. Consumers can dispose of the compostable wrapping in their home compost bin. This means there are no bottles, jars, lids or pump dispensers contributing to landfill or oceanic pollution.[8] Other product features include natural ingredients such as coconut oil, cocoa butter, kiwifruit seed oil, essential oils, as well as ingredients with low-to-no preservatives.[9][better source needed]
Ethique is now found in more than 20 countries including Australia, United States, Taiwan, and Hong Kong, as well as ships worldwide. In 2019, the company expanded operations to stores in the UK.[10][5]
Key product awards[edit]
- 2021: Natural Health Magazine - Best Parent & Baby Range[11]
- 2020: ELLE's 2020 Future of Beauty Awards - Ethique's Hydrating Conditioner Concentrate Bar[12]
- 2020: TIME Magazine 100 Best Inventions of 2020 - Ethique Concentrates[13]
- 2020: Organic Spa - Most Sustainable Packaging[14]
- 2020: Prevention's 2020 Wellness Awards - Best Soap Bar [15]
- 2020: Women's Health Beauty Awards - Best Vegan Haircare Hero [16]
- 2019: Indie Beauty Expo - Best Sustainable Packaging[17]
- 2019: Refinery29 Beauty Innovator Awards - Sustainable Shop[18]
- 2019: Real Simple Magazine Road Test Awards - Best Shampoo Bar [19]
- 2019: Healthy Lifestyles Earth Day Beauty Awards - Best Serum Bar (Ethique Saving Face Serum)[20]
References[edit]
- ↑ "Sorbet by Ethique Limited". PledgeMe. Retrieved 10 June 2019.
- ↑ Edmunds, Susan (25 July 2016). "Young Kiwi businesswoman tackles beauty industry's rubbish problem". Stuff. Retrieved 10 June 2019.
- ↑ Taylor, Meggen. "Ethique: The World's First Zero-Plastic, Zero-Waste Personal Care Brand". Forbes. Retrieved 2021-02-15.
- ↑ Hobson, Brooke (25 July 2016). "Kiwi woman's bottle-free beauty business a hit". Newshub. Retrieved 10 June 2019.
- ↑ 5.0 5.1 Shaw, Aimee (27 September 2018). "Kiwi beauty brand Ethique signs deal to stock products in 420 Australian stores". The New Zealand Herald. Retrieved 10 June 2019.
- ↑ Barraclough, Edwina Carr (5 January 2019). "This NZ company made $2.8 million off crowd-funding. Here's how". News.com.au.
- ↑ "Payday for Ethique investors after deal signed with international backers". Stuff. 2020-10-08. Retrieved 2021-02-15.
- ↑ Deguara, Brittney (24 May 2019). "Beauty bars stop over 3 million plastic bottles entering landfill". Stuff. Retrieved 10 June 2019.
- ↑ Leighton, Mara (7 September 2018). "This eco-friendly startup was named New Zealand's most sustainable business — its solid shampoo and conditioner bars aim to reduce plastic waste". Business Insider. Retrieved 10 June 2019.
- ↑ Arboine, Niellah (2 April 2019). "The World's First Zero-Waste Beauty Brand Has Some Seriously Impressive Products". Bustle.
- ↑ "Natural Health International Beauty Awards". www.naturalhealthmagazine.co.uk. Retrieved 2021-02-15.
- ↑ Anbouba, Margaux (2020-12-10). "ELLE's 2020 Future of Beauty Awards". ELLE. Retrieved 2021-02-15.
- ↑ "Ethique Concentrates: The 100 Best Inventions of 2020". Time. Retrieved 2021-02-15.
- ↑ "2020 | May June | Well-Being Issue". 2020 | May June | Well-Being Issue. Retrieved 2021-02-15.
- ↑ Faroke, Sanah (2020-08-15). "Prevention's 2020 Wellness Awards: The Top Tools You Need to Fulfill a Well-Balanced Lifestyle". Prevention. Retrieved 2021-02-15.
- ↑ "The Women's Health 2020 Beauty Awards". fashion. 2020-11-04. Retrieved 2021-02-15.
- ↑ "IBE Best In Show 2019 Winners Announced". Indie Beauty Expo. 2020-01-21. Retrieved 2021-02-15.
- ↑ Krause, Rachel. "The 12 Most Innovative Sustainable Beauty Products Of 2019". www.refinery29.com. Retrieved 2021-02-15.
- ↑ "Bar Soap Is Back and More Glamorous Than Ever—These 7 Best Are Anything but Basic". Real Simple. Retrieved 2021-02-15.
- ↑ Lifestyles, Healing; Lifestyles, Spas TeamHealing; mindfully, Spas mission is to help our readers to live; Joyfully, Eat; Consciously, Spa (2018-04-21). "9th Annual Earth Day Beauty Awards". Healing Lifestyles & Spas. Retrieved 2021-02-15.
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