Exclusive competitive advantage

An Exclusive Competitive Advantage, sometimes referred to as an Unfair Competitive Advantage, provides a degree of certainty for eliminating competition.

This opportunity may exist as:

Physical

e.g. infrastructure, location, equipment; i.e. You own the only land with access to the ocean for a shipping port.

Intellectual/technological

e.g. patents, trademarks, brands, lists, software, trade secrets

Human

e.g. skills, expertise, knowledge, attitude, advisers, i.e. Only one person in the world has the formula or how to do something

Reputation

of the product, person, or organization, i.e. a brand is already recognized as the industry standard

The main point to consider regarding an Unfair Competitive Advantage is that the same opportunities are not available to everyone; unless the possessor of the Unfair Competitive Advantage decides to grant permission for people to share the opportunity. While the origins of the term are unclear, the term is often used by marketing professionals. One example of how this condition is used commercially, can be seen at SoundHealth the medical innovation agency. The agency uses the condition "Unfair Competitive Advantage" to access technological opportunities, specifically does the innovation being considered create an unfair competitive advantage for an acquirer.

References

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