Extreme Element
Extreme Element is a UK-based online agency for extreme sports. The company was founded in 2006 by Tim Brickle and Al Gosling (CEO of Extreme Group). The solely online extreme sports agency is part of the Extreme Group and trades under the well-known 'EX' of the Extreme brand. Extreme Element operates from Hove, East Sussex and was initially created to fill a niche in a market heavily dominated by generalist companies.
The company offers extreme sport experiences in five different categories: Driving, Water, Air, Earth & Snow. The 1000+ extreme experiences include sports such as skydiving, track driving, bungee jumping, power boating and many more activities considered to be 'extreme'. Extreme Element operates on a gift voucher platform; where experiences are purchased and taken within a defined validity period. In 2007, Extreme Element introduced gift cards to high street retailers and supermarkets such as Sainsbury's, but these are no longer available as of 2009. Extreme Element, also known as 'Ex Element', differs from other activity providers in the gift voucher market by offering the option to 'redeem' a voucher against any of the sports offered, not just the one sport the voucher was initially purchased for. Customers could also choose the 'Ex Pack' until November 2011, which included a T-shirt and other merchandise to accompany the voucher.
In 2008, Extreme Element launched 'Book&Go', a website feature allowing customers to see available dates and locations for the experiences they are interested in booking. This improved the online booking experience, enabling last-minute bookings and helping activity providers fill hard-to-sell time slots. This booking service is only available with the voucher retailer; exelement.co.uk.
In September 2009, Extreme Element hosted the first annual 'London Bungee Jump' which took place next to Tower Bridge, London. The 26th and 27th of September 2009 saw a record 297 people plummet 160 ft on the exclusive Bungee jump. The following event in 2010 saw Extreme Element awarded a Guinness World Record for 'The Most Bungee Jumps in 60 minutes by One Person'. The year 2009 also saw Extreme Element gain a new investor, Pascal Tiemann. The non-executive director brings in-depth experience from previous roles at The Tussauds Group and Legoland amongst others.
In July 2011, Extreme Element Ltd. (and its assets including www.experiencedays.co.uk) was purchased by Robb Young and Michelle Geib, the owners of American gift company XperienceDays Inc.
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Exclusive London Bungee
Most Popular Experiences
- Tandem Skydive
- Harness Sphereing for 2
- Motocross Experience
- Fly With A Fighter Pilot
- Bungee Jump
Company history
Started in 2006 by Tim Brickle & Al Gosling (CEO Extreme Group)
Launched gift cards in 2007 into Sainsbury’s & other high street retailers
• 'Book&Go' launched in 2008, allowing customers to book directly from the website, with visible allocated times & dates.
• 2009 Exclusive London Bungee Jump – Bungee Jump next to Tower Bridge saw a record 250 jumpers in one weekend. (Correction: 297 jumpers)
• 2010 Exclusive London Bungee Jump – Guinness World Record for Most Bungee Jumps in 60 Minutes by One Person.
• 2011 Company Purchased by XperienceDays Inc.
• 2013 Company Name Change to Experience Days Ltd to align with parent Xperience Days
• 2015 Extreme Element chosen to help launch of EE Action Cam
. 2015 Guinness World Record attempt for most presents wrapped simultaneously (As Experience Days).
Driving
Water
Air
Earth
- Mountainboarding
- Bungee jumping
- Rock climbing
- Power kite
- Sphereing
- Kite buggy
- Skateboarding
- Firewalking
- Abseiling
- Paintball
- Hovercraft
- Clay pigeon shooting
- Martial arts
Snow
References
1. Telegraph Australia 2. 3 News New Zealand 3. BBC South Today 4. Daily Echo
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