Felix Hummel
Felix Hummel (born 7 August 1986 in Erlangen) is a German IT entrepreneur, author and influencer. His work is focussed on Marketing & Web Video. Since 2013, Hummel has published several worldwide viral videos[1][2] through his YouTube channel “CopyCatChannel”[3][4] and the YouTube Original Channel “Onkel Berni’s Welt”. Hummel published a book showcasing a selection of successful Facebook posts with publisher Wilhelm Heyne Verlag,[5] a subsidiary of Penguin Random House. Hummel is considered a Digitalization Expert.[6]
Life[edit]
Hummel earned his A-level diploma (“Abitur”) from the Steigerwald-Landschulheim school in Wiesentheid/Bavaria. From 2009 to 2011, he studied Digital Film & Animation at the SAE Institute Munich. In 2016, Hummel launched his first company, BuzzBird, focussing on Influencer Marketing. His father was the German chemist and university professor Hans-Ulrich Hummel.[7] Hummel lives and works in Berlin.
YouTube career[edit]
In November 2012, Hummel produced[8] the YouTube Original Channel “Onkel Berni’s Welt” in collaboration with Munich-based TV production company First Entertainment GmbH and Berlin-based band Onkel Berni. The channel was inspired by US American Late-night talkshows[9] and created several viral videos, including a music rap video parody on famous German rappers Shindy & Bushido: “Stress ohne Grund”, being covered by media outlets such as Germany’s best-selling tabloid Bild.
Hummel also produced the viral video “Streetmusician sings – Original singer comes along and joins him“ in collaboration with Jimmy Somerville from Bronski Beat. In June 2013, Hummel launched a YouTube channel named “CopyCatChannel”, gaining worldwide recognition with the viral video series called “How German Sounds Compared To Other Languages”[10][11] with more than 100 million views.
BuzzBird[edit]
Together with his co-founders Andreas Türck and Klaus Breyer, Felix built his first business in 2016: BuzzBird GmbH, serving as its CEO.[12] This agency-type company focusses on building software solutions and services in the area of Influencer Marketing. In November 2017, mass media company ProSiebenSat.1 Media bought a 42 percent stake in BuzzBird.[13]
References[edit]
- ↑ Pavel Lokshin (2013-08-02), Der Schrecken der deutschen Sprache (in German), retrieved 2019-08-08CS1 maint: Unrecognized language (link)
- ↑ "How German sounds compared to other languages".
- ↑ "YouTube".
- ↑ "Die Strahlkraft der Influencer" (in Deutsch).
- ↑ Things Großstädter Don't Say. Die besten Facebook-Einträge. Heyne, München 2014, ISBN 978-3-641-13773-1 Search this book on
., Extract
- ↑ Isabelle Arndt (2019-04-12). "Singen: Datenbegeisterung ohne Grenzen: Was Sascha Lobo und Felix Hummel beim Wirtschaftsforum über Digitalisierung sagen" (in Deutsch).
- ↑ Dr. Carmen Pospisil (2017-08-29). "In Gedenken an apl. Prof. Dr. Hans-Ulrich Hummel". Friedrich-Alexander-Universität Erlangen-Nürnberg (in Deutsch). Friedrich-Alexander-Universität Erlangen-Nürnberg.
- ↑ Julia Friese (2013-02-25). "Junge Berliner werden durch YouTube-Clips zu Stars".
- ↑ FOCUS Online. "Onkel Berni: Die erste Late-Night-Show auf YouTube - Video".
- ↑ "破壊力抜群のドイツ語にジワリ!! ほかの言葉と比べるとドイツ語はどう聞こえるか【動画】". Pouch［ポーチ］ (in 日本語). 2013-07-22.
- ↑ Heben Nigatu. "How German Sounds Compared To Other Languages".
- ↑ "Buzzbird I Advertising Platform Solutions".
- ↑ "ProSiebenSat.1 steigt bei Influencer Marketing Plattform BuzzBird ein" (in Deutsch).
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