Ffern
Ffern is a small fragrance house based in Somerset, England.[1] Founded in 2018[2] and run by brother and sister Owen Mears and Emily Cameron, Ffern uses traditional methods and natural fragrance ingredients to create small-batch fragrances inspired by the seasons. They release one fragrance for each solstice and equinox: Winter, Spring, Summer and Autumn. Ffern keeps a limited list of names for whom to blend each new seasonal fragrance: the Ffern ledger.[3]
Products
Each Ffern fragrance is named for the season it was designed to accompany.
- Winter 19
- Spring 19
- Summer 19
- Autumn 19
- Winter 20
- Spring 20
- Summer 20
- Autumn 20
- Winter 21
- Spring 21
- Summer 21
- Autumn 21
Sustainability
Sustainability is at the heart of the brand.[4] Notably, Ffern is the first fragrance brand to use mycelium packaging, working with the Magical Mushroom Company to create compostable bottle trays made from mycelium and agricultural waste.[5]
History
Naming Ffern
The naming of Ffern was inspired by a defining moment in the history of fragrance: the creation of the first fougère fragrance.[6] In the 1840s, Victorians across Britain were gripped by what Charles Kingsley named Pteridomania - a mania for all things fern-related.[7] This fern madness was enabled partly by the accidental invention of the Wardian case, an early kind of terrarium which allowed ferns and other exotic plants to be transported from the furthest reaches of the British Empire, and which preserved them from the industrial smog of England's cities.[8]
Pteridomania resulted in the creation of a wildly popular ladies' fragrance, Houbigant's 'Fougère Royale' (1882).[9] Fougère means 'fern' in French, and 'Fougère Royale' created a whole new family of fragrances that did not so much reflect the scent of ferns (which is very subtle) as their cultural popularity.
Association with the Robert family
Ffern's nose, François Robert, is a fourth-generation master perfumer. His great grandfather was Joseph Henri Robert, who in 1884 developed a new process for extracting pure fragrance oils, or absolutes, from plants. This opened up a wealth of new and powerful natural ingredients to perfumers, and it is this story that first inspired Ffern's founder to begin experimenting with natural fragrance oils.
Press
- Knight, India (2021-01-10). "India Knight on a Boutique Perfume to Lift the Spirits". The Sunday Times. London. Retrieved 2021-11-23.
Put your name on the list now for this under-the-radar fragrance.
- Moulton, Nicola (2021-04-27). "Raindrops on roses: the gorgeousness of floral fragrance". The Financial Times. London. Retrieved 2021-11-23.
One of the most exciting new British perfume brands.
- Clark, Sophie (2020-03-06). "Five independent fragrance brands you need to know about". GQ. London. Retrieved 2021-11-23.
With craft, ingredients and creativity at the heart of Ffern, all we can say is expect the unexpected.
- Maitland, Hayley (2021-09-16). "From Smythson Diaries To Face Mists, Here's What The Vogue Editors Keep On Their Desks". Vogue. London. Retrieved 2021-11-23.
I’ve taken to keeping a bottle of Ffern’s latest seasonal perfume on my desk.
- Nicholson, Tom (2021-04-19). "The Best Subscription Boxes for Men". Esquire. UK. Retrieved 2021-11-23.
Alluring and truly something different, Ffern could be the future of fragrance.
- Farrell, Aimee (2021-11-18). "The T List: Six Things We Recommend This Week". The New York Times. New York. Retrieved 2021-11-23.
Recapturing perfume’s elemental roots.
- "Splurge-Worthy Gift Guide". The Cut. New York. 2021-11-18. Retrieved 2021-11-23.
Few things are more luxurious than having your own signature scent, even better if it’s a scent no one else has.
References
- ↑ Crafter, Cate (2021-03-10). "This Somerset perfume maker is redefining the fragrance industry". Great British Life. Retrieved 2021-11-22.
- ↑ "FFERN LTD overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2021-11-22.
- ↑ Nast, Condé (2021-08-23). "How beauty brands can cultivate hyper-loyal customers". Vogue Business. Retrieved 2021-11-22.
- ↑ May, Naomi (2020-04-06). "Do you know what a clean fragrance is?". www.standard.co.uk. Retrieved 2021-11-22.
- ↑ "Ffern becomes the first perfume brand to use Mushroom Packaging®". Magical Mushroom Company. Retrieved 2021-11-22.
- ↑ "Fougère". The Perfume Society. Retrieved 2021-11-22.
- ↑ "Pteridomania - Fern Madness". Historic UK. Retrieved 2021-11-22.
- ↑ "MOLLY K. ECKEL // 'A little world within a world': The Wardian Case of Tropical Ferns in the Victorian Home". The Courtauld. Retrieved 2021-11-22.
- ↑ "Fougère Royale". Houbigant Paris. Retrieved 2021-11-22.
This article "Ffern" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Ffern. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
