Filthy Casual
| ISIN | 🆔 |
|---|---|
| Founded 📆 | July 2009 (as Cherry Sauce Clothing) |
| Founders 👔 | Mike Gaboury, Jason Soprovich |
| Headquarters 🏙️ | Edmonton, Alberta, Canada |
Area served 🗺️ | |
| Products 📟 | apparel |
| Members | |
Number of employees | |
| 🌐 Website | www.filthycasual.com |
| 📇 Address | |
| 📞 telephone | |
Filthy Casual is a clothing brand and online community for gamers and content creators, based out of Edmonton, Alberta and Orlando, Florida. The brand was started by Mike Gaboury and Jason Soprovich in 2009.
History[edit]
Filthy Casual began as Cherry Sauce Clothing, a small run of t-shirts sold exclusively to friends of Mike and Jason[citation needed]. The first online store opened on July 24, 2009[citation needed]. The early shirt designs featured cartoony artwork created by Mike and other outsourced artists.
After several iterations and changes to the brand's overall image, the two decided to focus on gaming culture[citation needed]. During a stream on Twitch hosted by Mike and Jason, a chat participant called the founders "filthy casuals," which they found charming, despite usually being used as a derogatory term[citation needed].
After designing a logo, the brand launched their first line of 100 Filthy Casual shirts in November 2013[citation needed]. The shirts quickly outsold and overshadowed the old Cherry Sauce designs. After slowly phasing out the older style of designs, Jason and Mike decided to officially rebrand the company as Filthy Casual in June 2015[citation needed].
Collaborations[edit]
At TwitchCon 2015, Twitch partners were able to get a limited edition collaboration shirt between Filthy Casual and Deep Silver.
In March 2016, there was another collaboration shirt between Filthy Casual and Rooster Teeth.
References[edit]
- ↑ Rebecca Santana (2015-10-17). "Gamers converge on New Orleans for MLG World Finals". Yahoo.com. Retrieved 2016-05-25.
- ↑ "Table side chat with Tech Geek Gamers and Filthy Casual Clothing". Tech Geek Gamers. Retrieved 2016-05-25.
- ↑ "About Us – Filthy Casual Co". Filthycasual.com. 2016-05-16. Retrieved 2016-05-25.
- ↑ "Cherry Sauce Clothing Line, Jason Soprovich, Mike Gaboury". Youdesignit.com. Retrieved 2016-05-25.
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