Firefly
| Private | |
| ISIN | 🆔 |
| Industry | Advertising |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | California, New York |
Area served 🗺️ | |
Key people | Kaan Gunay, Onur Kardesler[1][2] |
| Products 📟 | Mobile apps and Out-of-home advertising |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Firefly is an out-of-home advertising technology company based in San Francisco, California with operations in California and New York.[3][4][5] With its product called an “Adwords for the offline world” by Techcrunch, the company’s platform connects ridesharing service drivers with advertisers for out-of-home advertising on top of vehicles. With the largest fleet of mobile displays in the country, its platform works with Uber, Lyft and other ridesharing services.[6]
Forbes staff reported that Firefly had over one thousand users as of December 2018 following investment from Decent Capital, NFX, Pelion Ventures, and Softbank's Jeffrey Housenbold.[7] The company raised another $30 million from Google Ventures and launched in Los Angeles and New York in 2019.[8][9]
History[edit]
In 2017, cofounders Kaan Gunay and Onur Kardesler founded Firefly to build a platform that helps rideshare drivers monetize their vehicles with advertising.[10][11] In 2018, the company left stealth mode to announce over $21 million in funding from Tencent-backed Decent Capital, NFX, Pelion Ventures, and Softbank's managing director, Jeffrey Housenbold.[12]
In December 2018, Crunchbase News reported that Firefly advertising had totaled 110,000 hours of drive time in Los Angeles and San Francisco. The company provides advertising for Netflix, Salesforce, Brex, DoorDash, and HotelTonight.[11][13]
In 2019 the company launched its advertising platform in New York City and Los Angeles.[14] In May 2019 the company raised a series A funding round of an additional $30 million.[15][16]
Technology[edit]
Firefly installs cartop screens at no cost to rideshare drivers in San Francisco, Los Angeles, and New York.[17][18][19] The company deploys technicians to mount advertising screens using a Thule roof rack and clamps with power coming from the each vehicle’s battery. Manufactured in Turkey and the United States, the screens are 52 inches long and 17 inches tall and “look like a big smartphone” as reported by Crunchbase news.[11][20] News media claim that the company reserves ten percent of advertising time for community and public service announcements.[11] Its smart city platform feeds anonymized data on traffic conditions, temperature and air quality from the Firefly advertising screens to cities in which it operates.[21]
See also[edit]
External links[edit]
Firefly discusses smart city data on Cheddar TV
References[edit]
- ↑ "Rideshare advertising startup Firefly launches with $21.5M in funding". Techcrunch. Retrieved 23 December 2018.
- ↑ "For Kaan Gunay, America is More Than "Just" a Land of Opportunity". Influencive. Retrieved 3 June 2019.
- ↑ "How Firefly Is Trying to Make Its Drivers' Car Roofs Into Advertising Real Estate". Adweek. Retrieved 23 December 2018.
- ↑ "Firefly raises $21.5 million for digital ad displays on rideshare drivers' cars". VentureBeat. Retrieved 23 December 2018.
- ↑ "How Firefly is turning the ride-hailing industry on its head". Innovation Enterprise. Retrieved 3 June 2019.
- ↑ "Firefly adds mobile device-like targeting to ads on car rooftops". MarTech Today. Retrieved 23 December 2018.
- ↑ "Firefly Emerges From Stealth With $21.5M In Funding To Put Billboards On Top Of Uber And Lyft Cars". Forbes. Retrieved 23 December 2018.
- ↑ "S.F. startup takes smart advertising atop Ubers and Lyfts bi-coastal". San Francisco Business Times. Retrieved 3 June 2019.
- ↑ "Firefly raises $30 million to put electronic ads on ride-hailing cars". VentureBeat. Retrieved 3 June 2019.
- ↑ "Rooftop video ads bring extra cash for Uber, Lyft drivers". San Francisco Chronicle. Retrieved 23 December 2018.
- ↑ 11.0 11.1 11.2 11.3 "Firefly Nets $21.5 Million Seed Round To Boost Ride-Hail Driver Revenues With On-Car Ads". Crunchbase News. Retrieved 23 December 2018.
- ↑ "Firefly is-Turning Ride Sharing Vehicles into Digital Billboards". Business Insider. Retrieved 23 December 2018.
- ↑ "Firefly's on-car advertising platform that displays ads customised to locations set for global launch". Compelo. Retrieved 23 December 2018.
- ↑ "A Battle Is Brewing Over Those Digital Billboards on Rideshare Roofs". Los Angeles Magazine. Retrieved 3 June 2019.
- ↑ "Hundreds of NYC Taxis are about to go Programmatic Thanks to a Funding Boost from Google". Adweek. Retrieved 3 June 2019.
- ↑ "Firefly raises $30M Series A for vehicle-mounted advertising". PitchBook. Retrieved 3 June 2019.
- ↑ "Firefly CEO Says Smart Screen Tech Will Boost Pay for Ridesharing Drivers, Provide Data to Cities". Cheddar. Retrieved 3 June 2019.
- ↑ "Firefly Officially Launches: Pioneering a Way to Connect Cities, Rideshare Drivers, and Businesses Through Its Advertising Platform". Martech Advisor. Retrieved 23 December 2018.
- ↑ "Firefly, Mounting Ad Displays to Ubers, Comes Out of Stealth with $21.5M". Street Fight magazine. Retrieved 23 December 2018.
- ↑ "Q&A with Firefly co-founder and CEO Kaan Gunay". Stanford Daily. Retrieved 3 June 2019.
- ↑ "Firefly Creates Smart Display Ad Platform For Ride Share Businesses". Mediapost. Retrieved 23 December 2018.
Firefly (advertising)[edit]
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