First Media (company)
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| Type of business | Private |
|---|---|
| Available in |
|
| Founded | 2006 |
| Headquarters | , U.S. |
| Key people | [2] |
| Employees | 200+[3] |
| Website | first |
| Advertising | Native |
| Registration | No |
| Current status | Active |
First Media is an American digital media publishing and marketing company based in Los Angeles, California. It operates notable digital brands BabyFirst TV ,[4] So Yummy, Blossom, and Blusher. Its social media brands are known for their short-form videos, focusing primarily on young adult audiences.
History[edit]
First Media was founded by Guy Oranim and Sharon Rechter in 2006.[5] In May 2006 they launched baby and toddler network BabyFirst,[6][7] a TV channel with animated programs for babies.[8][9] In 2019 it reached 60 million US TV homes.[10]
It the following years, First Media launched DIY brand Blossom, food-centered brand So Yummy, and beauty brand Blusher.[2] In 2019, [11]
In 2017, First Media launched in China on Youku Tudou and Weibo and HBO Asia also began streaming BabyFirst in the China.[12][13]
In 2020, First Media expanded into Latin American partners via Sky Mexico, Central America and the Caribbean and Cable and Wireless Caribbean.[14]
The company has offices in New York, Chicago, Tel Aviv and Los Angeles.[2]
Brands[edit]
BabyFirst - A TV network for babies and ages 0-3
So Yummy - A brand about cooking
Blossom - A brand about DIY and home decor content
Blusher - A brand about beauty and fashion
References[edit]
- ↑ "Sharon Rechter". Forbes. Retrieved July 18, 2022.
- ↑ 2.0 2.1 2.2 "First Media Hires Chris Athanassopoulos, Jocelyn Johnson". Variety. Retrieved July 18, 2022.
- ↑ "First Media cuts staff and pivots back to social videos". Digiday. November 5, 2019. Retrieved July 18, 2022.
- ↑ Flint, Joe. "It's Really Here: TV for Babies". The Wall Street Journal. Retrieved July 18, 2022.
- ↑ Dunn, Laura. "Women in Business: Sharon Rechter, co-founder of BabyFirst". HuffPost. Retrieved July 18, 2022.
- ↑ Itzkoff, Dave (May 21, 2006). "TV Moves A Step Closer To the Womb". The New York Times. p. 1.
- ↑ Clemetson, Lynette (25 May 2006). "Parents Making Use of TV Despite Risks". The New York Times. p. 16.
- ↑ Guid, Elizabeth; Leffler, Rebecca (December 21, 2011). "Fox, CanalSat members of a baby boom". Hollywood Reporter. Retrieved July 18, 2022.
- ↑ Robinson (May 12, 2006). "'Screen Test' Toddler - Kid & Folks Rate Baby TV". The New York Post.
- ↑ "28 Companies Where You'll Never Stop Learning". The Muse. September 18, 2019. Retrieved July 18, 2022.
- ↑ Sluis, Sarah (January 9, 2019). "First Media: Why A Cable Network Pivoted To Social Video". AdExchanger. Retrieved July 18, 2022.
- ↑ Long, Danielle (June 21, 2017). "HBO Asia partners with iQiyi to launch BabyFirst content in China". The Drum. Retrieved July 18, 2022.
- ↑ Lopez, Lopez. "First Media Renews Content Partnership With China-Based Streamer iQiyi". Yahoo. Retrieved July 18, 2022.
- ↑ "First Media's BabyFirst TV Expands to Latin America (Exclusive)". The Hollywood Reporter. February 20, 2019. Retrieved July 18, 2022.
External links[edit]
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