First Media (company)
| Type of business | Private |
|---|---|
| Available in |
|
| Founded | 2006 |
| Headquarters | , U.S. |
| Key people | [2] |
| Employees | 200+[3] |
| Website | first |
| Advertising | Native |
| Registration | No |
| Current status | Active |
First Media is an American digital media publishing and marketing company based in Los Angeles, California. It operates notable digital brands BabyFirst TV ,[4] So Yummy, Blossom, and Blusher. Its social media brands are known for their short-form videos, focusing primarily on young adult audiences.
History
First Media was founded by Guy Oranim and Sharon Rechter in 2006.[5] In May 2006 they launched baby and toddler network BabyFirst,[6][7] a TV channel with animated programs for babies.[8][9] In 2019 it reached 60 million US TV homes.[10]
It the following years, First Media launched DIY brand Blossom, food-centered brand So Yummy, and beauty brand Blusher.[2] In 2019, [11]
In 2017, First Media launched in China on Youku Tudou and Weibo and HBO Asia also began streaming BabyFirst in the China.[12][13]
In 2020, First Media expanded into Latin American partners via Sky Mexico, Central America and the Caribbean and Cable and Wireless Caribbean.[14]
The company has offices in New York, Chicago, Tel Aviv and Los Angeles.[2]
Brands
BabyFirst - A TV network for babies and ages 0-3
So Yummy - A brand about cooking
Blossom - A brand about DIY and home decor content
Blusher - A brand about beauty and fashion
References
- ↑ "Sharon Rechter". Forbes. Retrieved July 18, 2022.
- ↑ 2.0 2.1 2.2 "First Media Hires Chris Athanassopoulos, Jocelyn Johnson". Variety. Retrieved July 18, 2022.
- ↑ "First Media cuts staff and pivots back to social videos". Digiday. November 5, 2019. Retrieved July 18, 2022.
- ↑ Flint, Joe. "It's Really Here: TV for Babies". The Wall Street Journal. Retrieved July 18, 2022.
- ↑ Dunn, Laura. "Women in Business: Sharon Rechter, co-founder of BabyFirst". HuffPost. Retrieved July 18, 2022.
- ↑ Itzkoff, Dave (May 21, 2006). "TV Moves A Step Closer To the Womb". The New York Times. p. 1.
- ↑ Clemetson, Lynette (25 May 2006). "Parents Making Use of TV Despite Risks". The New York Times. p. 16.
- ↑ Guid, Elizabeth; Leffler, Rebecca (December 21, 2011). "Fox, CanalSat members of a baby boom". Hollywood Reporter. Retrieved July 18, 2022.
- ↑ Robinson (May 12, 2006). "'Screen Test' Toddler - Kid & Folks Rate Baby TV". The New York Post.
- ↑ "28 Companies Where You'll Never Stop Learning". The Muse. September 18, 2019. Retrieved July 18, 2022.
- ↑ Sluis, Sarah (January 9, 2019). "First Media: Why A Cable Network Pivoted To Social Video". AdExchanger. Retrieved July 18, 2022.
- ↑ Long, Danielle (June 21, 2017). "HBO Asia partners with iQiyi to launch BabyFirst content in China". The Drum. Retrieved July 18, 2022.
- ↑ Lopez, Lopez. "First Media Renews Content Partnership With China-Based Streamer iQiyi". Yahoo. Retrieved July 18, 2022.
- ↑ "First Media's BabyFirst TV Expands to Latin America (Exclusive)". The Hollywood Reporter. February 20, 2019. Retrieved July 18, 2022.
External links
This article "First Media (company)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:First Media (company). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
