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Flexsteel Industries, Inc.

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Flexsteel Industries, Inc.
Founded 📆1893 as Rolph & Ball Furniture; Incorporated in 1918 as Sanitas Spring Company; Renamed Flexsteel Industries, Inc. in 1934
Founders 👔Frank Bertsch, John Grau, R.F. Curtis, T.J. Gorman
Headquarters 🏙️,
Dubuque, Iowa
United States
Area served 🗺️
Key people
Jerold K. Dittmer, President & CEO, Marcus D. Hamilton, CFO, Secretary & Treasurer
Products 📟 Upholstered and wood furniture for the residential, recreational vehicle, commercial office, hospitality, senior living, government, and healthcare markets
Number of employees
📇 Address
📞 telephone

Flexsteel Industries, Inc.[edit]

Flexsteel Industries, Inc. designs, manufactures, imports and markets upholstered and wood furniture for the residential, recreational vehicle, commercial office, hospitality, senior living, government, and healthcare markets. It is headquartered in Dubuque, Iowa with manufacturing and distribution plant locations in Dubuque; Dublin, Georgia; Lancaster, Pennsylvania; Riverside, California; Huntingburg, Indiana; Louisville, Kentucky; Harrison, Arkansas; Edgerton, Kansas; Starkville, Mississippi; and Juarez, Mexico. The company employs more than 1500 workers across these locations.

In September, 2018, it was reported that Flexsteel Industries is the seventh largest residential furniture manufacturer on the FDMC 300. The FDMC 300 is a group of the 300 largest cabinet, furniture, millwork, store fixture, office/contract and component producers in North America.[1]


Flexsteel was established in 1893 as the Rolph & Ball Furniture Company based in Minneapolis, Minnesota. In 1917 Frank Bertsch, John Grau, R. F. Curtis, and T. J. Gorman purchased Rolph & Ball and renamed the company the Grau-Curtis Company. Bertsch bought out his partners in 1917 and was joined by his son, Herbert T. Bertsch in 1919. Grau-Curtis was reincorporated as Northome Furniture Industries, Inc. in 1929.

Northome became the Flexsteel Spring Corporation in 1934 and was moved from Minneapolis to Dubuque, Iowa in 1936. Flexsteel was one of the first companies to manufacture furniture using conveyor production in its new facility.

Flexsteel went public and began trading its stock in 1969. In 1972 it expanded the Dubuque plant to double the size of the metal division responsible for producing the proprietary blue steel spring used in its furniture.[2]

The company purchased DMI Furniture, Inc. in 2003 to compete in the ready-to-assemble line of kitchen, dining, bedroom, home office, and outdoor products under the brand name Home Styles. It merged this subsidiary into the company in 2018 and DMI Furniture was dissolved.[3]

In May, 2017 Flexsteel announced plans to relocate its current Dubuque manufacturing operations to a new site in the Dubuque Industrial Center South, and broke ground for the facility in October of the same year. The decision to remain in Iowa was a result of the state offering a $10 million incentive.[4]

In December, 2018, Flexsteel announced the appointment of Jerald K. Dittmer as the company’s eighth corporate president in 125 years.[5]

Retail Presence[edit]

Flexsteel Industries, Inc. markets its furniture through authorized furniture, commercial office and recreation dealers.


  1. Dalheim, Robert (12 September 2018). "Flexsteel furniture CEO resigns abruptly". Woodworking Network. Retrieved 16 October 2018.
  2. "Timeline: Flexsteel Industries through the years". Telegraph Herald. 13 May 2017. Retrieved October 22, 2018.
  3. Czanderna, Karel (30 June 2018). 2018 Annual Report. Dubuque, Iowa: Flexsteel Industries, Inc. p. 6. Retrieved 22 October 2018. Search this book on
  4. Montgomery, Jeff (3 October 2017). "Flexsteel breaks ground on new manufacturing facility in Dubuque". Telegraph Herald (Online). Retrieved 15 November 2018.
  5. Furniture Today Staff (20 December 2018). "Flexsteel appoints Dittmer president and CEO". Furniture Today (Online). Retrieved 16 January 2019.

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