Floraïku Paris
| Private | |
| ISIN | 🆔 |
| Industry | Perfumery, Luxury goods |
| Founded 📆 | 2017 |
| Founders 👔 | Clara Molloy John Molloy |
Area served 🗺️ | |
| Products 📟 | Eau de parfum, candles, accessories |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Floraïku Paris is a French niche perfumery house founded in Paris in 2017 by Clara Molloy and John Molloy, who had previously founded Memo Paris in 2007.[1] The brand takes its name from a portmanteau of flora and haiku, reflecting its dual focus on the natural world and Japanese poetic tradition.[2]
History
Floraïku Paris was founded in 2017 by Clara Molloy and John Molloy.[1] At the time of launch, trade press noted the founders' background at Memo Paris and their stated interest in Japanese aesthetics as the basis for the new venture.[1][2] The brand subsequently opened a flagship boutique in Paris, which was covered in specialist fragrance media.[3]
Reception
Floraïku Paris has received coverage in both specialist fragrance publications and the broader luxury press. Wallpaper* identified the brand as representative of a generation of luxury houses building identity through "deep cultural research rather than marketing archetypes."[4] Nowness described it as "a meditation on impermanence rendered in the most ancient human art form — smell."[5] Fragrances from the brand have appeared in annual roundups published by The New York Times,[6] Wallpaper*, and Harper's Bazaar.[7] In 2018, Floraïku Paris was shortlisted in the Independent category of the Art & Olfaction Awards, an annual prize recognizing independent and artisan perfumery.[8][not in citation given] Multiple fragrances received Fragrantica Editor's Choice recognition between 2018 and 2022.[3]
References
- ↑ 1.0 1.1 1.2 Strugatz, Rachel (28 July 2017). "Memo Paris Founders Launch Floraiku Brand". Women's Wear Daily. Retrieved 1 April 2026.
- ↑ 2.0 2.1 Bew, Sophie (16 January 2018). "The Poetic New Perfume Brand to Upgrade Your Dressing Table". Another Magazine. Retrieved 1 April 2026.
- ↑ 3.0 3.1 Normand, Sophie (31 October 2019). "Floraiku Opened Flagship Store in Paris". Fragrantica. Retrieved 1 April 2026.
- ↑ "Cultural depth in luxury branding: Floraïku Paris". Wallpaper*. Retrieved 2026-04-01.
- ↑ "Floraïku Paris: a meditation on impermanence". Nowness. Retrieved 2026-04-01.
- ↑ "The Best Niche Fragrances of the Year". The New York Times. Retrieved 2026-04-01.
- ↑ "The Best Niche Fragrance Brands to Know". Harper's Bazaar. Retrieved 2026-04-01.
- ↑ "Art & Olfaction Awards – shortlist". artandolfaction.com. https://www.artandolfaction.com. Retrieved 2026-04-01.
External links
- Official website
- Floraïku Paris on Fragrantica
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