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Foffa Bikes

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Foffa Bikes
Private
ISIN🆔
Founded 📆2009
Founder 👔Dani Foffa, Tyson Sadlo
Area served 🗺️
Members
Number of employees
🌐 Websitewww.foffabikes.com
📇 Address
📞 telephone

Foffa Bikes is a British bicycle assembler, founded by Italian designer and entrepreneur Dani Foffa and commercial photographer Tyson Sadlo in 2009. The company is based in London and specialises in inexpensive steel city bikes.

History

Foffa started refurbishing and selling second-hand bikes as a hobby from his flat whilst still working in the City of London as a business analyst.[1] In 2008 he quit his job to dedicate himself to bicycles and in 2009 he teamed up with Tyson to launch the first range of Foffa branded bikes and open a shop near Tower Bridge. In 2013 they closed down their shop to move their operation into a distribution centre and develop a network of global resellers and distributors.[1]

Product range

Foffa Bikes designs and assembles bikes that resemble city bikes, track bicycles, single-speed bicycles and touring bicycles from inexpensive, mostly Chinese, frames and components, claiming to be inspired by retro and Italian classic design. They offer a customisation service[2] for fashion conscious buyers, but not the fully bespoke service offered by traditional British makers such as Mercian Cycles and Roberts Cycles. They have also supplied branded bikes to Morgan Motor Company, ASOS.com, Topman[1] and other brands with no in-house bicycle knowledge.

References

  1. 1.0 1.1 1.2 Sutton, Mark (May 2014). Jonathon Harker, ed. "Foffa Spotlight: Analyse this..." (Template:PDF). BikeBiz. Intent Media (Iss. 100): p. 33. ISSN 1476-1505. Retrieved 6 June 2014.CS1 maint: Extra text (link)
  2. Harker, Jonathon (25 May 2011). "Foffa bikes offers new fixie customisation service". BikeBiz. Retrieved 6 June 2014.

External links


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