Franchising Company S.R.L.
| Sociedad de responsabilidad limitada | |
| ISIN | 🆔 |
| Industry | Franchising, consulting, brand licensing |
| Founded 📆 | 29 June 2010 |
| Founder 👔 | |
| Headquarters 🏙️ | Palermo Soho, , Argentina |
Area served 🗺️ | |
Key people | Marcelo Schijman Fabián Slisaransky Fernanda Núñez |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
The Franchising Company S.R.L. is an Argentine consultancy based in Buenos Aires that works in the development, commercialization and legal structuring of franchises and brand licences.[1][2][3][4] The company operates within the Argentine franchise market, a sector described by the International Trade Administration of the United States Department of Commerce as part of the country's retail and services landscape.[5][6][7][8][9][10]
History
Franchising Company had been constituted in June 2001 in Buenos Aires, with a corporate purpose covering franchise advisory services, franchise commercialization, and the development and commercialization of brand licences.[11]
Marcelo Schijman and Fabián Slisaransky are the directors of the consultancy.[1][2] The company website lists Schijman as founding partner and Slisaransky as director of the legal area; Fernanda Núñez is listed as general manager for franchise development.[3]
By the mid-2020s, the Franchising Company has more than two decades of activity and hundreds of brands developed as franchises or licences.[1][2][12][4] The company's own client list includes brands in gastronomy, fashion, retail, services, beauty, health and training, among them Lucciano's, Guolis, Mi Gusto, Arredo, Colombraro, Lidherma, Quiksilver, Reef, Montagne and Portsaid.[3][13]
Activity
Franchising Company advises businesses seeking to expand through franchise or licence models.[1][3][4][14] Its services include the definition of business models, franchise formats, investment projections, commercial dossiers, legal documentation and operating manuals.[3] The firm also lists services connected with franchise granting, brand licensing, trademark registration, legal documentation and retail marketing.[3]
In 2021, Marcelo Schijman and Fabián Slisaransky participated in an English-language foreign trade training programme organized by investBA and Santander. The programme listed them as speakers from Franchising Company for a session on marketing, trademark registration and international positioning.[15]
Schijman has also been quoted in Argentine business media on franchise-market conditions, including the entry of foreign brands into Argentina, the international expansion of Argentine franchise brands and changes in franchise formats.[16][17][18][19][20][21][22][23][24][25][6][9][8]
Franchising Trends
Franchising Company organizes Franchising Trends, an event focused on the Argentine franchise sector.[1][26][27][28][29] The Guía Argentina de Franquicias profile of the company describes the event as a press event that had reached eighteen editions by the mid-2020s.[1]
The 2024 edition was held on 26 November at Torre Macro in Puerto Madero, Buenos Aires, and was presented by journalist Javier Fabracci.[26][29] According to the company's account of the event, participants included businesspeople, representatives of franchise brands and figures connected with the sector.[26]
In 2025, Banco Macro hosted a Franchising Trends meeting focused on networking, digital communication and franchise-sector trends.[30][31] The event included recognitions for brands such as Bagels & Bagels, Café Martínez, Crosta Pizza, Guolis, Lidherma, Lucciano's and The Coffee Store, among others.[30][32][31]
Awards and recognition
In 2026, Franchising Company received the Premio Mercurio (Mercury Prize) for marketing excellence in the SME Consulting category, awarded by the Argentine Marketing Association.[33][34][35] The firm had been a finalist for the same award in 2008.[33]
That same year, at the tenth-anniversary event of the Guía Argentina de Franquicias, the company was among the consultants and providers recognized for their role in developing that industry publication.[36][37]
The company has also received the Dale Carnegie Maximum Merit Award and a distinction from the Argentine Association of Brands and Franchises for ethics, commitment, professionalism, and equity.[38]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Franchising Company | Desarrollo de Franquicias". Guía Argentina de Franquicias (in español). Retrieved 3 May 2026.
- ↑ 2.0 2.1 2.2 "Franchising Company | Desarrollo de Franquicias". Guía Argentina de Franquicias (in español). Retrieved 7 May 2026.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 "Franchising Company SRL - Desarrollo de franquicias en Argentina". Franchising Company (in español). Retrieved 3 May 2026.
- ↑ 4.0 4.1 4.2 "Catálogo de Socios Consultores de la AAMF". Asociación Argentina de Marcas y Franquicias (in español). Retrieved 3 May 2026.
- ↑ "Argentina Franchising". International Trade Administration. U.S. Department of Commerce. 20 November 2025. Retrieved 3 May 2026.
- ↑ 6.0 6.1 "El sistema de franquicias apuesta a la consolidación: prevén 4.000 nuevos locales y el desembarco de 200 marcas en 2026". Forbes Argentina (in español). 25 December 2025. Retrieved 7 May 2026.
- ↑ Longo, Karina (2 January 2023). "La industria de las franquicias crece por encima de los dos dígitos". El Cronista (in español). Retrieved 7 May 2026.
- ↑ 8.0 8.1 Rodríguez Freire, Joaquín (22 March 2023). "El año de las oportunidades". Ámbito Financiero (in español). Retrieved 7 May 2026.
- ↑ 9.0 9.1 Longo, Karina (20 March 2026). "¿Inversión o puesto de trabajo? El doble "efecto refugio" de las franquicias en un año de reconfiguración". Forbes Argentina (in español). Retrieved 7 May 2026.
- ↑ Longo, Karina (16 October 2025). "Innovación aplicada: 5 nuevos negocios que redefinen la escalabilidad con sello argentino". Forbes Argentina (in español). Retrieved 7 May 2026.
- ↑ "FRANCHISING COMPANY S.R.L. - 08/07/2010". Dateas (in español). Boletín Oficial de la República Argentina. 8 July 2010. Retrieved 3 May 2026.
- ↑ "Franchising Company SRL: 25 años convirtiendo negocios en franquicias". Info Argentum (in español). 27 April 2026. Retrieved 3 May 2026.
- ↑ "Base de datos". La Nación (in español). 18 September 2006. Retrieved 3 May 2026.
- ↑ Ponce, María Rosa (15 July 2022). "El mundo de las niñeras y cuidadoras tiene ImagoToi, una franquicia nacida en Jesús María que ya opera en Buenos Aires y Neuquén". InfoNegocios (in español). Retrieved 7 May 2026.
- ↑ "Talks on Foreign Trade". investBA. Buenos Aires City Government. 28 October 2021. Retrieved 3 May 2026.
- ↑ "Las marcas extranjeras que estarían mirando la Argentina: cuáles son y cuándo llegarían". Forbes Argentina (in español). 24 March 2025. Retrieved 3 May 2026.
- ↑ Espina, Mariano (28 January 2025). "Decathlon a la Argentina: cuáles son las marcas que llegan al país y por qué". Bloomberg Línea (in español). Retrieved 3 May 2026.
- ↑ "Destinos internacionales receptivos a las franquicias argentinas: cuáles son y cómo conquistarlos". Forbes Argentina (in español). 19 April 2025. Retrieved 3 May 2026.
- ↑ Scarpinelli, Luján (14 October 2012). "Cómo subirse a un negocio rentable". La Nación (in español). Retrieved 3 May 2026.
- ↑ Velázquez, Jorge (28 June 2024). "Franquicias: qué deben hacer las empresas para lograr una experiencia exitosa, según los consejos de seis expertos". Ámbito Financiero (in español). Retrieved 3 May 2026.
- ↑ "Cuáles son las claves para vender franquicias en el exterior". iProfesional (in español). 12 February 2008. Retrieved 3 May 2026.
- ↑ Mafud, Laura (18 April 2013). "Decidirse a franquiciar". El Cronista (in español). Retrieved 7 May 2026.
- ↑ Longo, Karina (16 July 2024). "Franquicias en América Latina: los rubros más demandados, qué buscan los inversores y el rol de la IA en el sector". Forbes Argentina (in español). Retrieved 7 May 2026.
- ↑ Longo, Karina. "Franquicias en América Latina: los rubros más demandados, qué buscan los inversores y el rol de la IA en el sector". Forbes Uruguay (in español). Retrieved 7 May 2026.
- ↑ "¿Se puede franquiciar cualquier servicio?". Historias que inspiran (in español). 10 May 2019. Retrieved 7 May 2026.
- ↑ 26.0 26.1 26.2 "Franchising Trends 2024: la 18° edición redefine el futuro de las franquicias en Argentina". Franchising Company (in español). 26 November 2024. Retrieved 3 May 2026.
- ↑ "Premian a Banco Comafi en Franchising Trend". Banco Comafi (in español). Retrieved 7 May 2026.
- ↑ "La Guía Argentina de Franquicias distinguida en el Franchising Trends". Guía Argentina de Franquicias (in español). Retrieved 7 May 2026.
- ↑ 29.0 29.1 "Franchising Trends 18° edición". Federación de Comercio e Industria de la Ciudad de Buenos Aires (in español). Retrieved 7 May 2026.
- ↑ 30.0 30.1 "Banco Macro fue sede de un debate sobre las nuevas tendencias en franquicias y premió a las más destacadas". Ámbito Financiero (in español). 3 September 2025. Retrieved 3 May 2026.
- ↑ 31.0 31.1 "Franchising Trends 2025: con gran convocatoria se realizó la cuarta edición del evento de franquicias". Noticias d (in español). 3 September 2025. Retrieved 7 May 2026.
- ↑ "Franchising Trends 2025: networking, premios y datos del sector". Guía Argentina de Franquicias (in español). 4 September 2025. Retrieved 3 May 2026.
- ↑ 33.0 33.1 "Franchising Company – Desarrollo de Franquicias". Guía Argentina de Franquicias. Retrieved April 27, 2026.
- ↑ "Franchising Company SRL: 25 años convirtiendo negocios en franquicias". Info Argentum. April 27, 2026. Retrieved April 27, 2026.
- ↑ "Ganadores del Premio Mercurio". Asociación Argentina de Marketing. Retrieved April 27, 2026.
- ↑ "El franchising argentino celebró 10 años de la GAF". Guía Argentina de Franquicias. March 20, 2026. Retrieved April 27, 2026.
- ↑ "Celebración por los 10 años de la Guía Argentina de Franquicias". Guía Argentina de Franquicias. Retrieved April 27, 2026.
- ↑ "Franchising Company SRL: 24 años convirtiendo negocios en franquicias desde Palermo". Info Argentum. April 27, 2026. Retrieved April 27, 2026.
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