FreshMinds
FreshMinds Talent Ltd. is a recruitment consultancy based in London and operates with businesses across the UK and Europe. The company specialises in placing talent into strategic, analytical and commercial roles, either on a permanent or short-term project basis and from graduate to executive level. Clients range from public sector organisations to multinational blue chip corporations and FTSE 100 companies.
History[edit]
FreshMinds was founded as a research consultancy in 2000 by Caroline Plumb and Charlie Osmond – two Oxford graduates fresh from university. Osmond left FreshMinds in 2013 to found Triptease, a booking platform for hotels, and Plumb became CEO.[1] As well as conducting various projects and "delivering insights" for their clients, the company also pioneered a flexible working model for placing candidates into the client organisation to conduct the work on a short-term basis.
Shortly after inception, clients began asking to hire the candidates permanently, hence initiating the recruitment side of the business. In 2007, Freshminds split the recruitment and research consultancies into two separate, specialist operating units. After rebranding in 2018, the market research arm now operates under the name Decidedly as an insight and innovation consultancy. In 2019, Decidedly has been acquired by Populus, a market research and strategy company.[2]
In January 2016, Plumb was awarded the OBE for her services to business and charity and was also appointed as s Prime Minister's Business Ambassador. [3][4]
References[edit]
- ↑ "Why this entrepreneur turned down Richard Branson and McKinsey to start her own business". www.managementtoday.co.uk. Retrieved 2021-10-13.
- ↑ "Daily Research News Online no. 28750 - Populus Buys Decidedly". www.mrweb.com. Retrieved 2021-10-13.
- ↑ "Caroline Plumb OBE". www.ukri.org. Retrieved 2021-10-13.
- ↑ "Prime Minister's Business Ambassadors". GOV.UK. Retrieved 2021-10-13.
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