Frutiger Aero
Frutiger Aero is a design style and Internet aesthetic that was popular from 2004–2005 to 2013.[1][2] It is characterized by modern and organic themes associated with nature, glass, water and air.[1] It was a form of UI design and considered a successor to the Y2K movement and similar to Windows Aero. Common features of Frutiger Aero include shiny and glossy textures, sparkles, a tertiary color palette, grass, bokeh and bubbles.[3][4]
History
The term Frutiger Aero was coined by Sofi Lee[2] after Adrian Frutiger, whose typeface was popular with computer interfaces and corporate materials of the time, and Windows Aero, the UI theme of Windows Vista.[5]
In the 2000s, Frutiger Aero came as a necessity for tech companies to make new technologies accessible to as many people as possible, using familiar, skeuomorphic and humanist designs.[3] After the futuristic chaos of Y2K, Frutiger Aero was the corporate attempt to reassure people that their technological products were trustworthy, reliable and non-threatening, with an aesthetic using natural imagery, clean lines, and calming colors.[5]
Between 2012 and 2014, user interfaces on desktops, mobile devices, and websites underwent a cardinal shift towards flat design.[6] This shift coincided with the decline of Frutiger Aero and Windows Aero.
In the early 2020s, Frutiger Aero has known a nostalgic revival on Reddit, YouTube as well as TikTok where the hashtag #frutigeraero was used over 30 million times.[1][5]
References
- ↑ 1.0 1.1 1.2 "What is frutiger aero, the aesthetic taking over from Y2K? | Dazed". dazeddigital. 2023-02-04. Archived from the original on 2023-02-04. Retrieved 2023-03-17. Unknown parameter
|url-status=ignored (help) - ↑ 2.0 2.1 "Frutiger Aero — Are.na". are.na. 2023-03-15. Archived from the original on 2023-03-15. Retrieved 2023-03-17. Unknown parameter
|url-status=ignored (help) - ↑ 3.0 3.1 "What is Frutiger Aero? Uncovering the nostalgic 2000's aesthetic | US Mobile". usmobile.com. 2023-03-14. Archived from the original on 2023-03-14. Retrieved 2023-03-17. Unknown parameter
|url-status=ignored (help) - ↑ "Consumer Aesthetics Research Institute". cari.institute. 2023-01-16. Archived from the original on 2023-01-16. Retrieved 2023-03-17. Unknown parameter
|url-status=ignored (help) - ↑ 5.0 5.1 5.2 Cortés, Michelle Santiago (January 30, 2023). "What Frutiger Aero teaches us about niche internet aesthetics". i-D. Vice. Archived from the original on January 30, 2023. Retrieved March 17, 2023. Unknown parameter
|url-status=ignored (help) - ↑ Burmistrov, Ivan; Zlokazova, Tatiana; Izmalkova, Anna; Leonova, Anna (2015). "Flat Design vs Traditional Design: Comparative Experimental Study". In Abascal, Julio; Barbosa, Simone; Fetter, Mirko; Gross, Tom; Palanque, Philippe; Winckler, Marco. Human-Computer Interaction – INTERACT 2015. Lecture Notes in Computer Science. 9297. Cham: Springer International Publishing. pp. 106–114. doi:10.1007/978-3-319-22668-2_10. ISBN 978-3-319-22668-2. Unknown parameter
|s2cid=ignored (help) Search this book on
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