Games for the Many
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|Industry||Politics, video game industry|
Games for the Many is a left-wing British political organisation and game studio. It was founded in 2017 by James Moulding and Rosa Carbo-Mascarell, during the 2017 General Election. The group launched the video game CorbynRun as a digital campaigning tool on 29 May 2017. The game immediately became a viral phenomenon with over 150,000 downloads in the first four days of its release. Labour Party Shadow Chancellor John McDonnell has publicly endorsed Games for the Many as an innovation in digital campaigning by the games industry.
In September 2017, following the success of CorbynRun, Games for the Many launched at The World Transformed Festival in Brighton, alongside the Labour Party Conference.
CorbynRun is the first game produced by Games for the Many during the 2017 General Election. The gameplay consisted of an endless runner format with Labour leader Jeremy Corbyn tackling Tory MPs, bankers and tax avoiders, collecting money and people power. Raising enough people power and passing the games bosses such as Theresa May and the ghost of Margaret Thatcher, the player can launch Labour Party manifesto pledges. With each successive pledge, Jeremy Corbyn is joined by supporters representing those policies. By the end of the game, the player has amassed a movement and supersedes the Conservative election battle bus. The game went viral and was downloaded over 150,000 times in its first week. Shadow Chancellor John McDonnell praised the game as a "unique way of engaging people in the political process".
Games as campaigning tools
Games for the Many is focused around utilising web and mobile games as digital campaigning tools to communicate political ideas in a more accessible format than traditional media. The group believe games have a unique value in how they are able to communicate complex political messaging and concepts in a succinct and immersive manner. Games for the Many are currently developing new viral games for use in the 2018 local elections and a potential upcoming snap general election.
Building a nationwide community of political game makers
Games for the Many ran their first political game jam on the 2–3 December 2017. This event was the first of its kind globally associated with a major political party. MP John McDonnell took part, stating the group's work "is a new creative way into ideas".
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- "Class Wargames: how an obscure board game led to Labour's gamification of power". New Statesman. 26 September 2017.
- "There's now a Jeremy Corbyn computer game". Buzzfeed. 29 May 2017.
- "John McDonnell gives thanks to Games for the Many for work on CorbynRun". Facebook. 1 June 2017.
- "Games for the Many: How Labour plans to win elections with video games". Gamesindustry.biz. 20 October 2017.
- "Can gaming change the face of politics?". BBC. 3 December 2017.
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