Genesis Motor Europe GmbH
Genesis Motor Europe GmbH is the European subsidiary company of the South Korean luxury-vehicle manufacturer Genesis Motors.
| Subsidiary | |
| ISIN | 🆔 |
| Founded 📆 | 2020 |
| Founder 👔 | |
| Headquarters 🏙️ | Frankfurt am Main |
Area served 🗺️ | Europe |
Key people | Dominique Boesch, European Managing Director |
| Members | |
Number of employees | |
| Parent | Hyundai Motor Group |
| 🌐 Website | www.genesis.com/worldwide |
| 📇 Address | |
| 📞 telephone | |
The Genesis brand was officially announced as an independent marque on 4 November 2015, launching its first Genesis standalone model, the Genesis G90, in 2017. A full European launch is expected in early 2021. [1]
History
Genesis Motor Europe GmbH oversees the wholesale sales and marketing of Genesis vehicles and European development and engineering operations.
Albert Biermann, former head of the BMW M performance division, oversees European tuning and performance as executive vice president of performance development and high-performance vehicles.
In April 2020, Enrique Lorenzana was named Head of Sales and Aftersales for Genesis Motor Europe.
In September 2020, Dominique Boesch was named the new Managing Director for Genesis Motor Europe.[2]
Operations
Genesis Motor Europe's Head Office is located in Frankfurt, Germany. It also serves as the nerve center for all European operations, including manufacturing & engineering and marketing & sales activities.
In September 2003, Hyundai Motor Group opened its new European headquarters in Rüsselsheim, after a 50 million euro investment. This center is the basis for all European R&D and testing for Genesis.[3]
Future Plans
Genesis follows an alphanumeric naming convention; car models are named by combining the letter "G" and a number (70, 80, 90, and so on), while crossovers are named using "GV" and a number.
There are currently plans to launch a 2021 model of the GV80, a new SUV called the GV70, and a shooting brake version of the G70.[4] [5]
References
- ↑ "Genesis Motor", Wikipedia, 2020-11-01, retrieved 2020-11-04
- ↑ "Genesis Media Center : DOMINIQUE BOESCH APPOINTED MANAGING DIRECTOR FOR GENESIS MOTOR EUROPE". media.genesis.com. Retrieved 2020-11-04.
- ↑ "Genesis Motor", Wikipedia, 2020-11-01, retrieved 2020-11-04
- ↑ "2021 Genesis G80 arrives with 375bhp turbo V6 option". Autocar. Retrieved 2020-11-04.
- ↑ "Genesis Seemingly Teases GV70 And G70 Wagon". Motor1.com. Retrieved 2020-11-04.
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