Genius Crowds

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Genius Crowds
Available inEnglish
Founder(s)C.J. Kettler
Key peopleC.J. Kettler, Chris Zilo
Alexa rankNegative increase 7,215,814 (April 2014)[1]
Current statusClosed

Genius Crowds was a crowdsourcing platform founded in 2010 on the principles of collaboration and sharing. It served as a platform for everyday people – students, women, men, moms, dads, DIY'ers, cooks, and tinkerers - who have a product idea that they don't know how to bring to market. Genius Crowds helped develop them into commercial ideas with big market potential and Genius Crowd creators shared in the profits. Genius Crowds launched its first product in 2012.[2]

Submitting ideas to the site was free of charge. The community critiqued them and chose "crowd favorites," while a panel of retailers, manufacturers and Genius Crowd staffers assessed the ideas for marketability and selected those that hold promise.[3]

C.J. Kettler describes in an interview more details about Genius Crowds and the intention of the platform.[4]

Genius Crowds "taps everyday consumers for product ideas and then brings the best concepts to market".[5]

The website culls through submissions and brings the best ideas to life.[6]

The website was closed in 2013.[7]


  1. " Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. "PetEdge and Genius Crowds Create First Crowdsourced Pet Product – 2012-04-04". 2012-04-04.
  3. Kara Ohngren (2011-05-19). "Startup Aims to Leverage Crowdsourcing in Product Development – 11/17/2011 – Entrepreneur". Kara Ohngren. Retrieved 2011-11-17.
  4. Tara Roskell (2010-12-10). "CJ Kettler Explains how Genius Crowds Could Choose Anyone's Invention Idea to Take to Market – 12/10/2010 – Ideas Uploaded". Tara Roskell. Retrieved 2011-05-10.
  5. Zoe Hitzig (2011-05-17). "Consumers share in the success of winning product ideas – 05/17/2011 – Springwise". Zoe Hitzig. Retrieved 2011-05-17.
  6. Christopher DeLuca (2011-05-19). "Creative Collective Brainstorming – 05/19/2011 – Trendhunter". Christopher DeLuca. Retrieved 2011-05-19.
  7. accessed 8 Nov 2015

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