Ghost followers on Instagram

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Ghost followers on Instagram are accounts following another account but never interacting with their posts, either by liking or commenting. Ghost followers are considered by marketing experts as the worse possible case for an account. Generally speaking it's better to have less followers than having many ghosts followers.

Origin[edit]

There are many reasons for an account to be a ghost follower:

  • the person stopped using their account ;
  • the person followed but is actually not interested with the contents of the other account ;
  • the person considers the other account a ghost follower and therefore never interacts with this other account ;
  • the account bought fake followers, or used the #Follow4Follow method, which is pretty much the same as having fake followers.

Why is so bad to have ghost followers?[edit]

It's quite simple, when a person posts a new content, Instagram will show it to a sample of their followers, let's say the person has 10 000 followers, 2 000 real (20%) and 8 000 ghosts (80%). Instagram's algorithm will show this new post to a sample of 5% of the account's followers, that would be a total of 500 people. But since the accounts only has 20% of real followers, it ends showing it to only 100 real persons (20% of 500) and to 400 ghosts followers (80% of 500). From there Instagram's algorithm will consider how many interactions this new post got from those 500 people, and since it was shown to a very few actives followers, the post will perform poorly and be considered by Instagram's algorithm as not interesting. Therefore it will not shown to the remaining 9 500 followers.

That's how an account get penalized by Instagram for having ghost followers.

How to get rid of ghost followers?[edit]

Instagram does not provide a method to to get rid of ghost followers. It's necessary to use third party tools (see References).

References[edit]

Third party tools[edit]


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