|Genre||Christmas light show|
|Founded by||Lawrence Jansen|
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Glow Christmas (known as Lumaze in the United States) is an annual indoor Christmas light show that has been taking place in several North American cities since 2017. The festival is organized by Canadian company Darvonda Nurseries and was created by its CEO Lawrence Jansen in 2017 with the intention of utilizing empty greenhouse spaces during the winter. The first festival took place during the holiday season in the Greater Vancouver city of Langley and its initial success allowed the organizers to expand to four cities in 2018. The next year the event once again broadened its geographical range by establishing in ten cities, becoming one of the major Christmas festivals in Canada.
In 2019, Glow once again experienced an expansion as it reached US cities Pittsburgh and Seattle under the name of Lumaze instead of Glow. With the passing of the years, the Glow/Lumaze Christmas festivals brand has only augmented in the number of cities and amount of visitors, becoming one of the main holiday attractions in North America. After the Covid-19 pandemic the event had to morph into a drive-through experience in some cities, nevertheless maintaining most of its main attractions. Glow/Lumaze is currently one of the biggest and most popular light shows in the world, with millions of visitors per year and more than half a million light arrangements per location.
Each year every location opens around late November and closes in early January, except for 2018, whence an autumn version of the festival called Harvest Glow also took place in the chosen cities.
- Langley, Canada
- Abbotsford, Canada
- Barrie, Canada
- Edmonton, Canada
- Ottawa, Canada
- Toronto, Canada
- Saskatoon, Canada
- Vancouver, Canada
- Odense, Canada
- Pittsburgh, United States
- Seattle, United States
Themes and features
Glow and Lumaze display all kinds of fairytale and Christmas lights for the amusement of children and family units, the events also allocate different food and souvenir vendors throughout the parks. For the latest editions and given the coronavirus sanitary crisis, the festival has adopted a drive-through approach in some cities in which the visitors can experience all the light arrangements from the comfort of their vehicles.
The themes for the Glow/Lumaze festivals can vary depending on the city but they mainly constitute narratives surrounding traditional Christmas characters such as Santa Claus. For the most part, princesses and fairies are also included to highlight magical topics appealing to children. Some light arrangements are designed to resemble historical buildings as well such as the Taj Mahal, the Arc de Triomph, or ancient pyramids.
Glow and Lumaze are photo-op friendly events that promote Instagram challenges and contests amongst the visitors. These activities regularly follow the main themes for each year which were the cases in 2020 for "A Fairytale Christmas" in the US and "The Warmth of the Season" in Canada.
- "Vancouver's Christmas Glow Festival in Langley in 2021". Vancouver's Best Places. Retrieved 19 August 2021.
- Natalie, Ockey (January 20, 2021). "Lumaze Salt Lake City: A Fairy Tale Christmas". Utah's Adventures. Retrieved 17 August 2021.
- "Lawrence Jansen, Owner/CEO". Darvonda Nurseries. Retrieved 17 August 2021.
- Lypka, Ben (April 3, 2019). "Glow Christmas festival moves to Abbotsford". Langley Advanced Times. Retrieved 19 August 2021.
- DH Staff. "A massive fall indoor light festival is coming to Metro Vancouver this month". Daily Hive. Retrieved 17 August 2021.
- Amiri, Hamed (17 December 2018). "28 Light Displays In Vancouver That Will Light Up Your Holidays". 604 Now. Retrieved 17 August 2021.
- Gathercole, Miranda (23 November 2017). "'Glow Christmas' opens for the holiday season". The Abbotsford News. Retrieved 17 August 2021.
- "Lumaze Offers an Indoor Christmas Light Display in Pittsburgh". Discover the Burgh. December 4, 2020. Retrieved 19 August 2021.
- KUTV Staff (December 9, 2020). "Salt Lake City is invited to get lost in a million lights at Lumaze: A Fairytale Christmas". Salt Lake City is invited to get lost in a million lights at Lumaze: A Fairytale Christmas. Retrieved 19 August 2021.
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