GoRuck
| ISIN | 🆔 |
|---|---|
| Founded 📆 | January 2008 |
| Founder 👔 | Jason McCarthy |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | goruck |
| 📇 Address | |
| 📞 telephone | |
GoRuck (styled by the company as GoRuck) is an American sporting equipment company based in Jacksonville Beach, Florida, that specializes in making rucksacks (i.e., backpacks).[1] The company also organizes events with public participation or organized as private teambuilding events, known as "GoRuck challenges", that are similar to obstacle racing and military exercises.
The company
The company was founded by Jason McCarthy[2] to develop rucksacks for military and civilian use. In addition to rucksacks, the company also sells clothing (hiking boots, pants, shorts, shirts, light jackets, and caps) and various accessories (e.g., gear carrying cases, weight bags, wallets, embroidered clothing patches, carabiners, and water bottles).[2]
McCarthy is a former Green Beret, and the company employs about 150 veterans of the U.S. Special Forces and Special Operations.[3][1]
Event organization
The company promotes its brand by organizing and sponsoring "GoRuck challenges" to use the equipment in a memorable way. The events are similar to obstacle racing and are based on Special Forces training exercises.[4] The events have varying degrees of difficulty and involve participating in challenging activities while carrying weighted rucksacks. They are often conducted as teambuilding events – e.g., for corporate clients.[5] Events of various durations and levels of difficulty are organized.[6][7] In addition to their three standard levels of difficulty (called "light", "challenge", and "heavy"), the company offers special events.[8]
In addition to rucksacking challenge events, the company holds firearms training events.[2]
A participant was struck by a car and killed during one of the events in May 2014.[9] Afterwards, the company instituted a policy that every participant must have a high-visibility reflective band on their rucksack to reduce the chance of similar accidents.[9]
The events have also been mistaken for protest matches on multiple occasions.[10][11]
On December 7, 2018, the GoRuck team marched about 20 miles (32 km) with weighted rucksacks around Wilmington, North Carolina, to commemorate the 1941 attack on Pearl Harbor, and also marched more on the next day.[12]
References
- ↑ 1.0 1.1 Chowdhry, Amit (February 12, 2018). "How a Special Forces Soldier Built a Multimillion-Dollar Backpack Brand". Forbes. Retrieved 2018-12-13.
- ↑ 2.0 2.1 2.2 "What We Do". GORUCK (official website). Retrieved 2018-12-13.
- ↑ Gillis, Michele (December 30, 2016). "GORUCK challenges the mind, body and soul". Florida Times-Union. Retrieved 2018-12-13.
- ↑ Gregory, Sean (June 2, 2017). "The Latest Exercise Fad: Storming Normandy Beach on D-Day". Time. Retrieved 2018-12-13.
- ↑ Friedman, Anne (June 21, 2017). "Jacksonville Beach-based GORUCK launches campaign to share stories of those making difference". Florida Times-Union. Retrieved 2018-12-13.
- ↑ Black, Bryan (August 3, 2011). "What's a GORUCK Challenge? A 13 Hour Adventure that Will Introduce you to Yourself". Imminent Tactical Solutions. Retrieved 2015-10-06.
- ↑ Levins, Angela (July 20, 2015). "Mobile becomes obstacle course for GORUCK Challenge". Alabama Media Group. Retrieved 2015-10-06.
- ↑ Zaks, Laura (February 26, 2018). "While some celebrated State Patty's with a drink in their hand, 'GoRuck' chose another way". The Daily Collegian.
- ↑ 9.0 9.1 Coin, Glenn (May 19, 2018). "Syracuse man killed during GoRuck endurance challenge was first fatality ever, founder says". The Post-Standard. Retrieved 2015-10-06. (updated December 18, 2014).
- ↑ "From the 'in case you wondered too' file: The flag-bearing marchers". West Seattle Blog. December 2, 2017. Retrieved 2018-09-27.
- ↑ "Ingress Community Helping Our National Parks with #OpClearField Events". Niantic blog. August 11, 2017. Retrieved 2018-12-13.
- ↑ Burkard, Caroline (December 8, 2018). "GORUCK march in remembrance of Pearl Harbor". WECT. Retrieved 2018-12-13.
External links
- Lua error in Module:Official_website at line 90: attempt to index field 'wikibase' (a nil value).
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