Good American
| Private | |
| ISIN | 🆔 |
| Industry | Fashion |
| Founded 📆 | 2016 |
| Founder 👔 |
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| Headquarters 🏙️ | , |
Area served 🗺️ | |
| Products 📟 |
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| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Good American is an American clothing company that sells women's clothing, swimwear, shoes and accessories, with a focus on inclusive sizing.[1]
History[edit]
Good American was founded by Emma Grede and Khloé Kardashian and launched on October 18, 2016,[2][3] with Grede as CEO.[4] The jeans were made from European fabrics and designed, cut, sewn and washed in Los Angeles.[2] At launch, the jeans were sold on the brand's website and at Nordstrom,[3] and the label sold $1 million in jeans on the first day. The brand was launched to address the lack of sizing options in women's clothing.[1][2]
Products[edit]
They sell jeans in sizes 00 to 24.[5] Their ads feature women of all shapes, sizes, races, and backgrounds, and the company employs an open casting model.[6][7]
In September 2018, the company announced that they had created a new size, 15.[1] They were the first to develop the size, in an effort to bridge the gap between straight and plus sizes.[7][8] In 2019, they launched a sizing tool, which features photos of products on 15 different models, from sizes 00 to 24, to help online customers find the right fit.[9]
The brand started with jeans before expanding to activewear, dresses, jumpsuits, tops, shoes, swimwear, and a maternity collection.[6][10][11] In 2020, Good American put out a "one-size-fits-four" denim jean called Always Fits, designed to adapt to normal weight fluctuation in women, available in sizes 00-32+.[12] Other lines include their loungewear collection Good Sweat,[12] and their Neon collection of activewear and swimwear.[10] In December 2020, they launched their first shoe collection, featuring sandals, pumps, mules, booties, and thigh-high boots. The sizing goes from 4 to 14, in standard and extended widths.[13]
References[edit]
- ↑ 1.0 1.1 1.2 Matera, Avery (19 September 2018). "Good American Will Start Making a Size 15". Teen Vogue. Retrieved 9 September 2021.
- ↑ 2.0 2.1 2.2 Kaufman, Amy (11 November 2016). "Khloe Kardashian, Emma Grede launch a women's denim line 'with a purpose'". Los Angeles Times. Retrieved 9 September 2021.
- ↑ 3.0 3.1 Bryant, Kenzie (18 October 2016). "Khloé Kardashian Wants to Make America Good Again with New Denim Line". Vanity Fair. Retrieved 9 September 2021.
- ↑ Mamona, Sheilla (30 June 2021). "From East London to Bel Air: The co-founder of Good American and founding partner of SKIMS shares her recipes for multi-million dollar success". Glamour. Retrieved 9 September 2021.
- ↑ Milligan, Lauren (16 March 2017). "Khloe's Sculpting Denim Hits London". Vogue. Retrieved 9 September 2021.
- ↑ 6.0 6.1 Milne, Carly (9 June 2021). "Why Women Everywhere Love Khloe Kardashian's Good American Clothing". E. Retrieved 9 September 2021.
- ↑ 7.0 7.1 Huber, Eliza (31 January 2020). "Khloé Kardashian Is About To Revolutionize Denim". Refinery 29. Retrieved 9 September 2021.
- ↑ Friedman, Vanessa (9 August 2018). "Toward a Different Language of Size". New York Times. Retrieved 9 September 2021.
- ↑ Storm, Meg (14 March 2019). "Khloe Kardashian's Good American Just Launched a Sizing Tool to Help You Find the Perfect Fit Every Time". Us. Retrieved 9 September 2021.
- ↑ 10.0 10.1 Holland, Brenna (16 July 2021). "Good American's Neon Collection Features Retro Active and Swimwear You'll Want ASAP". Well + Good. Retrieved 9 September 2021.
- ↑ Winn, Layne (12 November 2019). "Good American founder Emma Grede on how she got into business with Khloe Kardashian". ABC News. Retrieved 9 September 2021.
- ↑ 12.0 12.1 Flanagan, Hanna (2 October 2020). "Good American Drops 'One-Size-Fits-Four' Denim Designed to Adapt to Normal Weight Fluctuation in Women". People. Retrieved 9 September 2021.
- ↑ Penrose, Nerisha (3 December 2020). "Good American Pushes The Size Inclusivity Conversation Forward With A New Shoe Collection". Elle. Retrieved 9 September 2021.
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