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Cabi Holdings Inc.

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Cabi Holdings Inc.
File:Cabi-logo.jpg
Private
ISIN🆔
IndustryWomen's apparel[1]
Founded 📆2002
Founders 👔
  • Carol Anderson
  • Kimberly Inskeep
Headquarters 🏙️Carson, California, United States
Area served 🗺️
United States
Key people
Lynne Coté (CEO)[2]
Operating income
250 million
Members
Number of employees
🌐 Websitewww.cabionline.com
📇 Address
📞 telephone

Cabi Holdings Inc. is a United States-based designer and seller of women's clothing that uses a multi-level marketing model to distribute products.

Business model[edit]

Cabi was founded in 2001 by fashion designer Carol Anderson and management consultant Kimberly Inskeep, and ten friends, and originally named "Carol Anderson by Invitation".[3] Cabi reported sales of approximately US$250 million in 2016.[4]

Cabi clothing is only sold by the company by consumer-facing multi-level marketing (MLM) "stylists", as their representatives are called, usually through a party plan. The company had about 3400 active US-based stylists in 2015.[5][4] These stylists coordinate and market events to people in their personal networks. Cabi stylists are required to purchase an initial inventory of clothing and marketing materials which cost at startup $4,000 with a recurring cost of $2,500 for each new season's clothing.[4]

Stylists can be compensated from three potential revenue streams: from direct sales to customers at a 33% commission, from a commission based on sales made by "down line" stylists that they recruit, and profit off of selling the past season’s sample line, which is valued at around $10,000 and discounted by 50 percent.

International Growth[edit]

In July 2015 Cabi announced plans to expand into the Canadian market, [5] starting with 20 stylists located in all provinces except for Quebec.[5] This was followed by an announcement of Cabi's intention to enter the UK market in July 2016, [6] with an expectation of employing 50 UK stylists in the first year.

See also[edit]

  • List of multi-level marketing companies

References[edit]

  1. "Hugh With CAbi Clothes' Jan Janura « The Hugh Hewitt Show". 20 June 2011. Retrieved 23 February 2018.
  2. Black, Renata M (March 28, 2016). "Lynne Coté & Kimberly Inskeep : Women Empowering Women". Huffington Post  . Retrieved 23 February 2018.
  3. Segran, Elizabeth. "At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why". Fast Company. Retrieved January 20, 2017.
  4. 4.0 4.1 4.2 Wahba, Phil (June 18, 2015). "What Avon can learn from direct-selling fashion company CAbi". Fortune. Retrieved 23 February 2018.
  5. 5.0 5.1 5.2 Young, Vicki M. (July 29, 2015). "Cabi to Enter Canadian Market". WWD. Retrieved January 11, 2017.
  6. Young, Vicki M. (July 29, 2016). "Social-Selling Brand Cabi Enters U.K. Market". WWD. Retrieved January 20, 2017.

Cabi[edit]

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