Good Books International
| Founded | 2006 |
|---|---|
| Founder | Dr. Jane Cherrington |
| Type | Non-profit |
| Location | |
| Services | Online bookstore |
| Website | GoGoodBooks.com |
Good Books International is an online bookstore based in New Zealand. Since its foundation, the company has operated as a non-profit, donating all its proceeds to Oxfam.
The profits donated to Oxfam are then invested in projects throughout the world to reduce poverty. Dr. Jane Cherrington setup Good Books NZ in early 2006. She worked as Chief Executive of the Mental Health Foundation in New Zealand. She currently works in advertising as head of brand strategy for String Theory.
The initial offering was an online bookstore, which donated all its profits to charity. Good Books International signed a partnership with Oxfam recently, to donate the company's profits from book sales to joint venture projects with the charitable foundation.[1]
The company received critical acclaim in 2012 for their viral online video, promoting the Good Books ethos.[2][3][4] It compared how other large online booksellers often made huge profits on book sales while other parts of the world struggled.[5] The advertisement went on to win a gold and bronze award at the London International Awards later that year, as well as many others including the coveted D&AD Yellow Pencil for Film Advertising Craft.[6][7][8][9]
The digital campaign known as "Good Books Great Writers Series", where each short film attempts to creatively tell the Good Books story in the style of the world's most famous literary talents, and hand-picked directors donate their skill and time, free of charge, to create films for the charity.[3][2][10]
The series had a follow-up advertisement in late 2012. Named ‘Havana Heat’, it was written as a steamy love letter to Good Books, in the bodice-ripping language made famous by Mills & Boon books.[3]
In 2014, it was announced that the non-profit had begun to work on a similar project with Oxfam Canada, as well as Oxfam New Zealand. During an interview, it was stated that it had taken over five years for the deal to be reached. The reason for the project's delay was due to the innovative nature of the project.[11]
Good Books again received attention in 2015 for the third installment of the Good Books Great Writers Series, We Need to Talk About Alice, an ethereal rendition of Alice in Wonderland, which was a finalist in the 2016 AXIS Awards For Good category.[12][13]
Oxfam partnership[edit]
Good Books have run a number of schemes with Oxfam to provide charitable donations to fund projects in partnership with Oxfam. Each time a book is purchased from Good Books, a percentage is given to Oxfam to fund these projects. Much of the work carried out by the projects has been based in the Oceanic regions of Asia including, East Timor, Fiji and Papua New Guinea. Their work varies dependent on the region, but includes clean water, sanitation, agriculture development and access to education.[1]
As part of the scheme, Good Books International also suggests that customers sign up to Oxfam's donation service.[1]
References[edit]
- ↑ 1.0 1.1 1.2 "A new chapter in the fight against inequality with Good Books". Oxfam.
- ↑ 2.0 2.1 Maclaed, Duncan (November 7, 2012). "Good Books Great Writers". The Inspiration Room.
- ↑ 3.0 3.1 3.2 Fahy, Ben (November 8, 2012). "Getting hot'n'heavy with Good Books". Idealog.
- ↑ "Good Books by String Theory". Lurzer's Archive.
- ↑ Collazo, Angelo (March 26, 2012). "Interview with Buck: Good Books "Metamorphosis"". Motionographer.
- ↑ "D&AD Awards Winners 2013". Creative review. June 13, 2013.
- ↑ "D&AD hands out three Kiwi pencils as Axis winners keep winning". StopPress. June 14, 2013.
- ↑ MacLeod, Duncan (April 19, 2013). "D&AD Awards 2013". Inspiration Room.
- ↑ "Colenso BBDO wins one D&AD Yellow Pencil for 'Donation Glasses'; DraftFCB NZ wins one Yellow Pencil for 'Call Girl' campaign and String Theory wins one Yellow Pencil for 'Metamorphosis' work". Campaign Brief. June 13, 2013.
- ↑ "Good Books launches 2nd installment 'Havana Heat' in Great Writers series via String Theory". Campaign Brief. November 7, 2012.
- ↑ Fahy, Ben (July 18, 2014). "Horse's mouth: Dr Jane Cherrington". StopPress.
- ↑ Bagge, Holly (October 20, 2015). "String Theory and Plenty go on an adventure to wonderland for Good Books". StopPress.
- ↑ "2016 Axis Awards - Winners". Caanz. March 10, 2016.
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