Grüum
grüum is an online shaving, face care and beard maintenance subscription service based in the UK. It launched in September 2016 and quickly rose to prominence with a number of large scale promotions with national newspapers [1] The UK razor market is dominated by Gillette with an 85% market share.[2] This market dominance has led to high prices. The grüum founders believed there was a demand for lower priced high quality razors and launched with the premise of "easy on the face and easy on the wallet".
The grüum product range comprises three distinct strands: 1) beard maintenance products(such as beard/moustache wax, beard oil and beard shampoo); 2) cleanse products (including an exfoliating face wash, daily moisturiser and a facial tonic); 3) shave range (including razors, handles, shave gel).
grüum products have been well received by bloggers,[3] reviews and the press including the accolade GQ Magazine's number one shaving club. https://www.facebook.com/gruumHQ/photos/pb.585449008277825.-2207520000.1473720884./677297075759684/?type=3&theater
References[edit]
This article "Grüum" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
