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Ha Li Fa Pte Ltd

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Ha Li Fa Pte Ltd
HLF Logo-01.jpg
Founded 📆1987; 34 years ago (1987) in Singapore
Founder 👔
Headquarters 🏙️, ,
Area served 🗺️
Key people
  • Ang Yang Hua (Co-Founder)
  • Jill Ang (Co-Founder)
Number of employees
🌐 Websitewww.halifa-bobo.com
📇 Address
📞 telephone

Ha Li Fa Pte Ltd (Chinese: 合利发; pinyin: Hé lì fā)is a manufacturer of surimi-based fish balls and fish cakes founded in 1987 and incorporated in 1993 in Singapore.[1][2] The brands include BoBo, Ballgus [3], and Sakura[4]. The range of products includes chilled and frozen fish and poultry products, sausages, hams, and yong tau foo.[1]

BoBo Brand


In 1987, Ha Li Fa Pte Ltd was founded by a team of siblings, Ang Yang Hua and his sister Jill Ang, whose parents worked as fishmongers in a wet market stall in Singapore.[1]

In 1993, the siblings officially registered the company as a manufacturer of fish balls and fish cakes.

In 2000, Ha Li Fa received the ISO 22000 and Hazard Analysis and Critical Control Points (HACCP) certifications. The company has formed a HACCP team with members from various departments to monitor critical process points. The company also obtained Singapore Halal Certification issued by the Islamic Religious Council of Singapore.[5]

In 2013, Ha Li Fa distributed their products to middle and high-end supermarkets as well as e-commerce platforms in China.[6]

In 2015 and 2017, Ha Li Fa participated in Gulfood 2015 & 2017 in Singapore Pavilion as a participating company.[7][8]

Ha Li Fa products are exported to 8 countries including Australia, China, Malaysia, Brunei, Cambodia, Mauritius, Canada, and the United States.[9][1]

The company manufactures 500,000 fish balls per day by using automation and technology. They invested in machines that reduce raw material processing time. One of the machines is a multi-head weigher that weighs materials. Then they digitalized paper-based customer orders and inventory system by implementing an electronic ordering system. The company integrated production, inventory and sales system to improve operational efficiency.[10][11]


  1. ISO9001:2008[12]
  2. Hazard Analysis And Critical Control Points (HACCP)[13] [12]
  3. Halal [12]


The company products consist of surimi-based products such as fish balls, fishcakes, classic Hot Pot ingredients, and chicken products such as meatballs and sausages.[2] BoBo Pop is a vending machine that sells their products. [14]

One of BoBo's popular products, Fresh Fish Balls


  1. 1.0 1.1 1.2 1.3 "Going Global with Standards". Retrieved 8 April 2019.
  2. 2.0 2.1 "Ha Li Fa Pte Ltd - Bobo | Finger Food Manufacturer | Wholesale Supplier". AllaboutFnB. Retrieved 8 April 2019.
  3. "BALLGUS Trademark of HA LI FA PTE LTD - Registration Number 4838840 - Serial Number 79155623 :: Justia Trademarks". trademarks.justia.com. Retrieved 2019-05-13.
  4. "Our Brands". Ha Li Fa Pte Ltd - Best Fishball, Noodles, Fish Cakes, Chicken Sausages & Frozen Seafood in Singapore. Retrieved 2019-05-13.
  5. "Enabling Enterprise Spring News" (PDF).
  6. "Boom time for Singapore food firms in China market". The Straits Times. 11 September 2017. Retrieved 8 April 2019.
  7. "Singapore Pavilion at Gulfood 2015". Retrieved 8 April 2019.
  8. "IE Singapore partners the Singapore food industry to capture market share in the fastgrowing Middle East F&B sector" (PDF). Retrieved 9 April 2019.
  9. "Ha Li Fa Pte Ltd Profile" (PDF). Retrieved 8 April 2019.
  10. "采用电脑自动化系统 食品公司优化业务提高竞争优势_新加坡财经_投资理财_手机版". m.65singapore.com. Retrieved 2019-05-03.
  11. "Rolling Ahead with Productivity | Enterprise Singapore". spring.enterprisesg.gov.sg. Retrieved 2019-05-03.
  12. 12.0 12.1 12.2 "Halal Certificate". www.halal.gov.my. Retrieved 8 April 2019.
  13. "Singapore Food Manufacturers' Association". www.sfma.org.sg. Retrieved 8 April 2019.
  14. "Changi's quirky vending machines for the hungry, forgetful, and good-hearted". nowboarding.changiairport.com. Retrieved 11 April 2019.

External links[edit]

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