Harun Rune
Harun Rune | |
|---|---|
| Birth name | Harun Egwenu |
| Born | 7 June 1990 London, England |
| Origin | Islington, London |
| Genres | Cloud rap, Hip hop, House, Garage, Trip hop |
| Occupation(s) | Rapper, singer, songwriter, creative director, fashion influencer |
| Instruments | Vocals |
| Years active | 2011–present |
| Associated acts | Bitoy Beatz, Hardy Caprio, Klashnekoff, JayMax |
Harun Egwenu (born 7 June 1990), known professionally as Harun Rune (and formerly alias HUARACHE), is a British multi-disciplinary artist, musician, and creative director based in London. He is the founder of the streetwear and lifestyle brand Cloudy Tribe Worldwide (CTW) and is credited with originating the "Cloudy" subculture and musical genre, which fuses independent hip-hop with high-end luxury fashion aesthetics.[1]
Early life
Harun Egwenu was born at the Royal Free Hospital in London and raised in the North London district of Islington. He is of Nigerian and Brazilian descent. He began his exposure to the fashion industry early, working as a child model for GAP in 1998. During his youth, he demonstrated both academic and athletic proficiency, playing under-18 football and being scouted by prominent athletic clubs.[2]
Career
Music and the "Cloudy" genre
Harun Rune is known for his self-proclaimed "Cloudy" genre, an experimental and atmospheric fusion of Hip-Hop, House & Garage, Cloud Rap, Trip Hop, Psychedelic Rock, and Blues. His music is characterized by its spontaneous flow and signature British accent. He first gained national prominence with features on BBC Introducing, BBC Radio 1Xtra, and Rinse FM, and has performed at iconic London venues such as the Camden Jazz Cafe.[3]
In 2021, Rune released the single "Moschino," produced by Sekko. The song was featured on his debut album GOLD and was well-received by indie music critics for its blend of street mentality and high-fashion aesthetics. The music video, which he directed, was described as a "Vogue-inspired piece."[4] He subsequently released several other projects including the single "Start With This" (2022), and the EPs Starrish and SHOPPING (2025).
Fashion and Cloudy Tribe Worldwide
Operating under the self-coined title of "Fashionisto," Rune curates a visual brand that merges high-end luxury with street-level authenticity. He is the founder and creative director of Cloudy Tribe Worldwide (CTW), a culturally autonomous streetwear brand. The brand blends contemporary streetwear with a "new maximalism" approach that directly counters the "quiet luxury" trend, offering bold, expressive designs. Rune's personal style heavily incorporates luxury fashion houses like Moschino, Balenciaga, and Chanel, translating high-fashion aesthetics into accessible, viral street culture.
Artistry and Public Image
Rune's lifestyle and brand are built around the "Starrish" ethos—a highly curated, aspirational lifestyle archetype that represents the "quintessential winner of life." His digital footprint is optimized for high-impact visual storytelling on platforms like Instagram and Pinterest, reflecting a "Moderna Era" aesthetic that appeals to modern, fast-paced fashion consumers and lifestyle brands.
Discography
Albums and EPs
- GOLD (2023)
- Formation
- A Young EP
- SHOPPING (2025)
- I COULD NEVER LOSE IT (2025)
Singles
- "Moschino" (2021)
- "Start With This" (2022)
- "Conflicted"
- "Prince Hakim"
- "Daughters"
- "Smoke Mouth"
References
- ↑ "INTERVIEW WITH HARUN RUNE". London Runway. Retrieved 2023-11-22.
- ↑ "Harun Rune by Off Town – FASHION AND LIFESTYLE". Off Town Magazine.
- ↑ "Interview with Harun Rune". ArtistRack. 2022-11-22.
- ↑ "That Fashionable Essence: London's Harun Rune keeps it smooth on 'Moschino'". A&R Factory. 2021-08-05.
Category:1990 births Category:Living people Category:British rappers Category:Fashion influencers Category:People from Islington
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