Hearty Mart Enterprise
| Private | |
| ISIN | 🆔 |
| Industry | Retail |
| Founded 📆 |
|
| Founder 👔 | Nadeem Jafri |
| Headquarters 🏙️ | Gujarat, India |
Number of locations | 12 Supermarket stores, 10 Baker Point Cafes [1] |
Area served 🗺️ | India |
Key people |
|
| Members | |
Number of employees | |
| 🌐 Website | heartymart.com |
| 📇 Address | |
| 📞 telephone | |
Hearty Mart is a rural and semi-urban retail chain founded by Nadeem Jafri.[2] Hearty Mart is a part of IIMA case studies, ECCH (European Case Clearing House), Entrepreneurship Development Institute of India[3] and other institutes.[4]
Overview
Hearty Mart started as a retail store in Juhapura, and eventually started focusing on rural empowerment with its franchisee retail model.[5] The group is now involved in Convenience food, Spice, Bakery, Tea processing as well as the Hospitality industry.[6] Their major outlets are based in Ahmedabad, Siddhpur, Dholka, Morbi and various rural and semi-urban areas of Gujarat. During the lockdown in Gujarat, Hearty Mart played a key role in providing free ration kits.[7]
History
Hearty Mart initially started as a supermarket in Juhapura, Ahmedabad in 2004 by Mr. Jafri.[2] To provide a modern retail experience to the bottom-of-the-pyramid, the group started its franchisee network in smaller towns like Ilol, Pipodar, Kakoshi, Vadnagar and Idar.[8] These stores are up to 600 sq. feet in size, based on the location and other factors. To improve their backward integration, they have started a supply chain business. Now the group deals in different verticals like Bakery, HoReCa, Manufacturing, Spices, etc.
In 2023, Hearty Mart started its Dubai operations; they started a brand studio at Deira Island, Dubai.[9]
Hearty Mart Enterprise companies
- Hearty Mart Supermarket
- Hearty Mart Packaging Solutions
- Hearty Mart Tea Packers
- Bakers Point / Bakers Café
- Hearty Mart Farm2Market
- Hearty Mart Hospitality Services
References
- ↑ "How to become an entrepreneur? Building a supermarket business - Nadeem Jafri, Founder, Hearty Mart". misaal. 28 February 2021. Retrieved February 28, 2021.
- ↑ 2.0 2.1 "Forbes India - Hearty Mart: Endearing Success Of A Small-Town Retailer". Forbes India. Retrieved 2021-12-21.
- ↑ "Entrepreneurship Development Institute Of India - Role of Proxemics in Entrepreneurship – A Case Study of Hearty Mart- Super Market". Entrepreneurship Development Institute Of India. Archived from the original on 2021-12-21. Retrieved 2009-03-19. Unknown parameter
|url-status=ignored (help) - ↑ Mehta, Krupa (2018-11-30). "Design Your Destiny" (PDF). Journal of Engineering Research and Application. 8: 5. ISSN 2248-9622.
- ↑ "Mart with a rural heart". @businessline. 2 April 2009. Retrieved 2021-12-21.
- ↑ "New Ministry of Cooperation must help those who help themselves". The Indian Express. 2021-07-12. Retrieved 2021-12-21.
- ↑ "Amid lockdown, Gujarat to provide free ration to 60 lakh families". The Indian Express. 2020-03-26. Retrieved 2021-12-21.
- ↑ Talukdar, Tapash. "Hearty Mart's Nadeem Jafri takes modern retail to the masses". The Economic Times. Retrieved 2021-12-21.
- ↑ Jain, Sanjay Lunia (23 February 2023). "From rural India to the UAE market: Hearty Mart's innovative business model and commitment to quality products". Entrepenuer Stories. Retrieved 2023-02-23.
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