Helpling Singapore
| Type of business | E-commerce CRM |
|---|---|
| Headquarters | Singapore |
| Area served | Singapore, Australia |
| Managing director | James Lim |
| Services | Home cleaning |
| Parent | Helpling GmbH |
| Website | www |
| Launched | February 2015 |
Helpling Singapore is a Singapore-based online marketplace that has for vocation to connect customers with qualified cleaners. Helpling GmbH was founded in 2014 and is backed by the German incubator Rocket Internet[1][2] known for growing companies such as Food Panda and Lazada.[2]
History
Helpling was founded in Germany in 2014 by Benedikt Franke and Philip Huffmann. It received investments from Rocket Internet, Mangrove Capital, Lakestar, APACIG and Accel. Helpling currently offers its services in more than 9 countries: Australia, Germany, Italy, France, Ireland, UK, UAE, the Netherlands and Singapore.[3] Helpling Singapore was launched on February 15[1] following Helpling’s announcement of having received US$16.8 million (S$23.2 million) from a financing round in December 2014 to fund international expansion.[4]
Helpling Singapore acquired competitor startup Spickify in March 2015.[5][2]
In 2015, it was reported that they had more than 150 independent cleaners.[6] In 2015, Helpling Singapore launched its mobile application for iOS and Android phones.[5][7] The application allows users to book cleaners, store their previous bookings, share the details of a booking to flatmates and store the details onto one’s phone calendar to keep track of the bookings.[7]
In 2018, Helpling Singapore announced it will start opening its platform to small and medium-sized cleaning enterprises. The move was reportedly made to help digitize traditional cleaning agencies by simplifying the way the customers book and utilize such services.[3]
The service was also chosen by Grab, a ride-hailing service, among more than 500 start-ups to be part of Grab’s accelerator programme called Velocity, making Helpling Singapore one of the first company to be featured as a widget on their smartphone application.[8]
Objectives
Helpling Singapore has a thorough process for recruiting its cleaners as it is the only cleaner provider that hires Singaporeans, performs background checks and vets the cleaners with multiple interviews.[2] In order to provide trust and security to its customers it also provides $1 million insurance coverage and acts as an intermediary to protect both parties.[2][6] Those objectives were stated by Helpling's country manager himself in an interview in 2015:[2]
The traditional market in Singapore is very unregulated and there are lot of fly-by-night operators and scams… it's a black market which Helpling helps to rectify because we provide a transparent platform.
Product
Helpling enables customers to book a vetted and insured cleaning professional online, reducing the hassle of search engines, agencies or recommendations on the black market. At the end of the service, cleaners are rated and reviewed by the users themselves. Bookings and payments can be done online on their website or through their mobile application.[6] The cleaners charge a flat rate of $20 per hour and processes payment only after the cleaning has been completed.[1][6]
References
- ↑ 1.0 1.1 1.2 Terence Lee (10 December 2014). "Rocket-backed Helpling launches in Singapore to help you find a cleaner". TechInAsia. Retrieved 11 January 2019.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Jessy Edwards (27 May 2015). "Meet Helpling, the Uber for cleaners". CNBC. Retrieved 11 January 2019. Cite error: Invalid
<ref>tag; name "Cnbc2015" defined multiple times with different content - ↑ 3.0 3.1 "HELPLING ENABLES TRADITIONAL CLEANING AGENCIES TO OFFER SERVICES ONLINE". Digital News Asia. 19 June 2018.
- ↑ "Helpling acquires Singapore home cleaning start-up Spickify". TodayOnline. 13 March 2015.
- ↑ 5.0 5.1 "Helpling cleans up in Singapore with Uber-like 'sharing economy' model". Cnet. 10 June 2015. Cite error: Invalid
<ref>tag; name "Cnet2015" defined multiple times with different content - ↑ 6.0 6.1 6.2 6.3 "In Conversation with Mr. Hoe Yeen Teck, Helpling Singapore". The Active Age. 15 July 2015.
- ↑ 7.0 7.1 "Rocket Internet's Helpling Releases SG App For An Instantly Clean Home". Vulcan Post. 21 May 2015.
- ↑ Claudia Chong (23 November 2018). "Grab unveils pioneer batch of startups in accelerator programme". The Business Times.
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