Herd Social
 | |
| Developer(s) | Herd App Inc. |
|---|---|
| Initial release | May 18, 2021 |
| Engine | |
| Operating system | iOS |
| Website | www |
Search Herd Social on Amazon.
Herd is an American photo sharing platform and social networking app owned by Herd App Inc. and co-founded by CEO Madisen Dewey and COO Alexandra Howard. [1] The app launched on May 18, 2021 and quickly rose to #15 on the iOS app store charts under the "social networking" category. [2]
History[edit]
Herd was first conceptualized during the COVID-19 pandemic by its co-founders, Madisen Dewey and Alexandra Howard, as a solution to the comparison and negativity experienced by millions of social media users. [3] Herd emerged from the frustrations of consumers who distinctly feel the mounting problems of their digital footprint becoming monetized, from battling misinformation to declining emotional well-being. [2] As the first female-founded social media platform[3], Madisen & Alexandra wanted to design a platform where women feel safe to express themselves online. [3]
Herd was one of the first platforms to market their app on the popular app TikTok, by posting funny and relatable videos to their audience.[4] By discussing what a "healthier social media" could look like, Herd grew their TikTok following within the Generation Z demographic to over 200k. [4]
This early traction led to a large waitlist pre-launch. [5] Herd officially launched its public beta on the iOS App Store on May 18, 2021.
After launching in May 2021, Herd was featured in a TechCrunch article as the "under the radar" app to watch.[6]
Overview[edit]
Herd is specifically designed to encourage and empower its users.[7] Herd prioritizes transparency, consent, and emotional wellbeing over traditional social media that has been linked to higher risks of depression, anxiety, and lower self-esteem, especially within younger generations. [8] Herd also intentionally does not display advertisements and does not individually track user behavior or data. [3] Herd believes that you should be in control of your data privacy and how it is used. [9]
On Herd, there are no public metrics - no like counts or follower counts.[5] You are in control over the content you see on your feed through the categories you opt into, not an algorithm. [3] Herd aims to be a more authentic social networking experience due to its lack in metrics based feedback, ad free experience, and user control. [2]
Reception[edit]
In June 2021, MIT Technology Review published an article on why "A feminist internet would be better for everyone," [9] with Herd at the center of the story. The article depicts the realities of being a female on the internet today, and what a healthier internet could look like.
Vox published an article on Herd titled "Have You Herd? New app hopes to change social media culture," which highlights the co-founders beliefs that "social media doesn’t have to be toxic, it’s just always been designed that way". [2]
References[edit]
- ↑ "Wie können wir Social Media reparieren, Mady Dewey und Ali Howard?". Sheconomy Wirtschaftsmagazin (in Deutsch). 2021-02-17. Retrieved 2021-10-19.
- ↑ 2.0 2.1 2.2 2.3 Stephens, Sophie. "Have you Herd? New app hopes to change social media culture". Vox Magazine. Retrieved 2021-10-19.
- ↑ 3.0 3.1 3.2 3.3 3.4 Lucero, Sydney (2021-02-03). "Herd: The First Female-Fueled Social Media Platform - UPDATE". Gravity Junction. Retrieved 2021-10-19.
- ↑ 4.0 4.1 "We studied 50+ startups on TikTok and here's what we found". Li Jin. 2021-01-27. Retrieved 2021-10-18.
- ↑ 5.0 5.1 "Why I am Beyond Ready for Herd to Hit the App Stores". hercampus.com. 2021-01-21. Retrieved 2021-10-19.
- ↑ "Poparazzi hypes itself to the top of the App Store". TechCrunch. Retrieved 2021-10-18.
- ↑ lindsay, kate (2021-07-24). "The social media app that wants you to log off". Embedded. Retrieved 2021-10-19.
- ↑ "Depression in girls linked to higher use of social media". the Guardian. 2019-01-04. Retrieved 2021-10-19.
- ↑ 9.0 9.1 "A feminist internet would be better for everyone". MIT Technology Review. Retrieved 2021-10-19.
External links[edit]
This article "Herd Social" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Herd Social. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
