Hismile Pty Ltd.
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| Private | |
| ISIN | 🆔 |
| Industry |
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| Founded 📆 | 2014 in Gold Coast, Australia |
| Founder 👔 |
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| Headquarters 🏙️ | Burleigh Heads, Queensland, Australia |
Area served 🗺️ | |
| Products 📟 |
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| Members | |
Number of employees | |
| 🌐 Website | hismileteeth |
| 📇 Address | |
| 📞 telephone | |
Hismile is a global oral care company specialising in at-home teeth whitening products and tooth care, marketed primarily through social media and influencer partnerships. Founded in 2014 by Nik Mirkovic and Alex Tomic in Gold Coast, Australia, Hismile has since expanded and is offering a diverse range of products.
Founding and teeth whitening kit[edit]
Hismile was founded in 2014 by Nik Mirkovic and Alex Tomic. Hismile achieved early success with the launch of their LED teeth whitening kit, which began gaining traction through social media platforms[1], and due to its peroxide-free ingredients, was met with success in the consumer market.[2][3][4]
Flavoured toothpaste[edit]
Hismile expanded its oral care product line with the introduction of a series of sugar-free flavoured toothpastes. The flavours launched are
- Watermelon
- Mango Sorbet
- Peach Iced Tea
- Coconut Whip
- Grape Bubblegum
- Strawberry
- Red Velvet
- Banana
- Vanilla
- Wonka Chocolate (limited time collaboration with the movie Wonka to promote its release)
These toothpastes aim to provide users with a more enjoyable brushing experience and contain an in-house formula called their 'Flouride+ Formula'.[1][5]
Marketing[edit]
Hismile began gaining traction when it started sponsoring social media influencers to review their products. This move led to the interest in the company by millennials, who now make up a large portion of Hismile's customers.[2][3]
Concerns have been raised of Hismile's marketing tactics. In many cases, it is difficult to determine which reviews of the product are sponsored and which are not influenced by the company.[6]
External links[edit]
References[edit]
- ↑ 1.0 1.1 "The Hismile Story - About Us | Hismile™". Hismile Australia. Retrieved 2024-01-08.
- ↑ 2.0 2.1 "The Young Rich Listers betting you'll spend 4 times as much on toothpaste". Australian Financial Review. 2022-10-25. Retrieved 2024-01-08.
- ↑ 3.0 3.1 "How HiSmile Grew From A Tiny $20k Investment To $40 Million eCommerce Powerhouse In 3 years [Detailed Case Study]". King Kong. 2018-02-07. Retrieved 2024-01-08.
- ↑ Carey, Alexis (28 March 2018). "HiSmile founders Nik Mirkovic and Alex Tomic named in Forbes' annual 30 Under 30 rich list". news.com.au. Retrieved 9 January 2024.
- ↑ "WHO emphasizes importance of fluoride in toothpastes". adanews.ada.org. Retrieved 2024-01-08.
- ↑ "Influencer crackdown as ACCC gets set to sweep social media for hidden ads". ABC News. 2023-01-19. Retrieved 2024-01-08.
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